Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors. The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle [...]

[ed note: Lisa Barone, Sr. Writer at Bruce Clay Inc. has been writing stream-of-consciousness coverage of ad|tech SF2007. Not only is it good information, the writing is hilarious. Notes from Susan are placed by Lisa's editor.] Are you dreaming of disruption? Do you call people late at night just hoping to disrupt their peaceful slumber? [...]

Concluding a story first published here as a rumor from ad|tech on Thursday April 26, Yahoo! has announced it will purchase the remaining 80% of the Right Media Exchange for approximately $680mm in cash and stocks.  Yahoo! had already taken a 20% stake in the company with a strategic investment in Right Media in October [...]

I found this interesting post from “Dr. Pete” at SEOmoz.org discussing his experience rescuing a client’s website from the vastness of Google’s supplemental index. Pete provided a great deal of detail on how he succeeded with his particular client. In this case the client was definitely in a bad state beforehand where even the most [...]

[ed note: Lisa Barone has been writing stream-of-consciousness coverage of ad|tech SF2007. Not only is it good information, the writing is hilarious.] Drew Ianni followed me from the keynote presentation into this morning’s State of the Industry discussion with panelists Ted McConnel (Proctor and Gamble), Sheryl Draizen (IAB), Barry James Folsom (Motorola) and Bob Moore [...]

So I find myself in San Francisco on a warm mid-spring night. I am attending yet another internet marketing conference (YAIMC), the second major event I’ve atteneded in two weeks. Like New York City, San Francisco feels like a whole world away from my sleepy little west coast town. In the case of this conference, [...]

As a full-time online marketer and webmaster I try to keep my eyes peeled to what is happening with the search engines. These complex creatures control the Internet. They truly are the heart, soul and brains of the web. Unfortunately, they also control the faith of many struggling webmasters who are clawing their way to [...]

Search engines read text and not much else. Because they can’t generally index graphics, search engines rely on the text in web sites to provide information about the site content, which they can compare with search queries. Webmasters therefore need to use body text on any pages on the site that they want indexed by [...]

Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest. The embers were warm and waiting for a strong wind to blow and kick up the flames, but it took Matt Cutts, the Google engineer extraordinaire to fire the flames with an off-the-cuff [...]

When it comes to HTML, you can always count on accuracy and detail delivering your website’s content in proper order to the search engines. If you are new to website building, or are struggling to understand why your website is not performing this article may be of tremendous value to you. First, let’s look at [...]