Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible. We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer. We market to our clients and [...]

Recently Rand Fishkin of Seomoz.org brought together 37 of the world’s Top SEO experts to tackle Google’s Algorithm, the complex formula and methods Google uses to rank web pages. This ranking formula is extremely important to webmasters because finding which factors Google uses to rank their index is often considered the Holy Grail of site [...]

Robots.txt help the search engines learn all about your website There is a growing interest in the little known file that every website should have in the root directory: robots.txt It’s a very simple text file you can find all about at the robotstxt.org website Why should you use it ? Here are some good [...]

The worst kept secret in Internet Marketing is the advantages of a well-wrought search engine optimization campaign. Companies are quickly adopting SEO into their marketing plan and looking for someone they can trust to optimize their Web sites in order to achieve top rankings. However, not all SEO practitioners are created equal so be sure [...]

Social bookmarking, (along with other types of free web promotion techniques), is a very popular practice among bloggers and affiliate marketers. Adding social bookmark links to your blog or web site makes it easy for readers to save and share your content.In a social bookmarking system, users store lists of Internet resources that they find [...]

I recall a couple years ago, my wife who was pregnant at the time, was in “mass project” mode and decided to convert our conventional white front door of our house to a trendy red color. While I initially had some concerns, she was 9 months pregnant at the time and I was not about [...]

According to Wikipedia.com, “Gerrymandering is a form of redistricting in which electoral district or constituency boundaries are manipulated for an electoral advantage.” Most states in the US redraw their electoral districts at least every decade. In 36 of the states, the state legislature is responsible for drawing the new districts — in principle to account [...]

Wouldn’t it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren’t very sexy; in fact, some businesses are downright boring. As a consequence, companies that sell commodity products and routine services tend to rely on presentations that load-up on features, specifications, and statistics that may be [...]

I’m here at the Web 2.0 Expo in San Francisco. Today (actually yesterday now that it’s after midnight) I sat in on the SEO Workshop being presented by Todd Friesen (”The Oilman”) and Greg Boser (”WebGuerrilla”). This session turned out to be a lot of fun. It was reminiscent of their “SEO Rock Stars” radio [...]

Big thank you to Debra Mastaler, Chris Boggs, Greg Meyers, Ben Pfeiffer, Lisa Barone, Li Evans, Rob Kerry, Carolyn Shelby, Tamar Weinberg for helping me out with this awesome coverage. Here are the sessions we covered, somewhat in order. Here are the fifty-plus sessions we covered at SES NY 2007. In House: Big SEO Video [...]