June 19, 2007
Video is already one of the most powerful resources available to help web publishers create their content. If you have never tried to use videos to enhance your website, you certainly should consider it seriously now. People naturally prefer and trust video content more so than text or even audio. Because of this it allows publishers to more easily establish a relationship with potential customers. Videos can also help your website perform much better in the search engine rankings while complementing your existing content, making it an irresistible offer for both you and your visitors.
One of the most important facts to remember when adding videos is to ensure that they complement the overall tone of your site. Most viewers are turned off by the idea of having to download and install additional software before they can view videos on a site. This can leave their desktop cluttered with otherwise useless icons of software that they may never need again, not to mention the time that they wasted in downloading it. Websites that require this can lose what may have been valuable repeat visitors.
But many webmasters shy away from uploading videos to their websites, thinking that the procedure is complicated and labor-intensive. However, it doesn’t have to be. Armed with the right tools, you can easily add quality video content that better converts your visitors into repeat customers by giving them an exciting multimedia experience.
But before you begin attempting to upload video, there are a few things to take into consideration. Namely, the amount of bandwidth that users viewing the video will need, the file types of the videos that you will be uploading, and the video software that you will be using to upload them to your website.
The term “bandwidth” describes the amount of data that is sent from your website. You must ensure that your hosting package gives you enough bandwidth so that you avoid overage charges. Videos utilize a lot more bandwidth than do other mediums such as text and pictures.
The format in which your videos will be displayed will affect the quality of your website’s videos as well. For instance, the AVI video format was one of the first types of video files made available online, however it is plagued with picture and sound synchronization problems that can make uploading the files a chore. MPEG files are popularly utilized by Windows applications but can be very bulky and Mac users can’t view them. Finally, WMV files can be viewed on both Macs and PCs but Linux users are excluded. The Flash format is probably the most reliable in this respect as it works problem free on each of the above operating systems.
The final consideration is probably the trickiest: which software to use to upload your videos? As stated earlier, it is always best to consider your visitors’ convenience when making this decision. All too often, there are complaints of sound and picture synchronization or of no video at all. You should also be sure that the video isn’t too long. This prevents a long wait as it has to buffer before it can be viewed.
The choice of software to use can be confusing, because so many have recently flooded the market. The ideal software is one that can shrink your file size without suffering your video’s image and audio quality and can make your file HTML ready for automatic upload with as little fuss as possible. Whatever software you choose make sure that it conforms to these guidelines. If you are new to uploading then you can’t go wrong if you follow these simple suggestions when buying a program.
Author: Seamus Caulfield invites you to check out http://www.easywebvideo.ws for a user-friendly solution to video uploading. This unique software allows anyone to put video on the ‘net in 4 minutes flat.