August 15, 2007
Obtaining high quality targeted traffic to your website has never been as challenging as it is today. There are several different ways to advertise your website all with varying results. This article will discuss a brief history of advertising online, current advertising techniques and why website content is so important.
To understand the best way to advertise online and increase your website’s traffic today first you should learn about the history of advertising on the internet. In the 1990’s when the internet was still young the most effective way to advertise online was through banner ads. By 1996 companies were advertising through Juno’s new ad supported e mail service and Webconnect started to offer accurate measurement tools to advertisers such as URL tracking. (http://www.worldata.com/wdnet7/articles/
It has been said that in 1998 Amazon was the first to launch a successful affiliate program. They invited webmasters and retailers to link to their website in exchange for a commission. This was the beginning of the still popular advertising method of link exchanging. That same year Larry Page and Sergy Brin introduced Google to the World Wide Web. This new search engine technology was designed to analyze these back links which were considered votes for a website. The “votes” determined how the page was ranked in the Google index. (http://www.searchenginehistory.com/#google)
Today there are over 66 million websites on the World Wide Web and a lot more ways to advertise your site than there was just a decade ago. Companies use everything from pop up ads, banner advertising and even ads that interrupt online games and other interactions.
Advertisers are always looking for easier, faster and less expensive ways to promote their products and services. The cost of regular postal mail has increased over the years making electronic mail the better choice. Email advertising can result in a better targeted audience. Customers who receive the email message are interested in what the advertiser has to say; therefore they click on the link. There are also several downsides to this form of advertising. In order for email advertising to be effective you have to have a well designed lead capture page. Along with this you must use a reputable auto responder service that obeys all the spam laws. This can get complicated because you also have to advertise your lead capture page. Banner advertising is very simple and can be effective if your banners are placed on relevant websites. But this method is also very expensive. Banner advertising can cost you as much as $20-$50 per thousand impressions which could run you anywhere from $2,000-$5,000 per month.
A lot of companies today use pop up ads as a way to get traffic. But with the increasing popularity of pop up blockers pop up ads do not attract as much traffic as they used to.
The most effective way to get highly targeted traffic to your website is by getting indexed by the search engines. Relevant back links will help you with your search engine rankings but if you do not have good content the links will not matter. For example, when someone types something in the search engine such as “Dodge Trucks” that searcher will more likely click on a website with information on that particular brand, not just “Trucks.” If you are selling Dodge trucks it would benefit you to have an article about that particular brand of trucks. This will help the search engines to index your website and you will get more return visitors.
There are two different ways you can get good website content. The first way is by writing your own articles pertaining to your online niche. You can then add them to your website or blog to increase your traffic. Or you can submit them to free article sites like this one with a link to your website. Either method will give you more targeted traffic.
Advertising online has come a long way since simple banner ads in the 1990’s. Webmasters, companies and affiliate marketers have a wide variety of different ways to get their message across online from email marketing to pop up ads. But they can get complicated and expensive. To avoid these issues the best way to get traffic to your website is by having accurate content. Relevant website content will help the search engines index your site and visitors will like what they see and return for more information. Writing your own articles and subscribing to articles previously written are two great ways to get content for your website.
Author: Ms. Talbert has been an online marketer since 2003. She has sold on eBay, has been involved with SFI and numerous other Affiliate programs. Currently she writes reviews of marketing and advertising products to aid affiliate marketers and webmasters. To subscribe to her free newsletter visit: http://www.freeinformation.12w.net. Or visit her blog at: http://cltsmarketingresources.blogsavy.com