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October 16, 2007

The SEO Keys That Unlock Google Success

Using the Internet to its highest potential when it comes to indexing and promoting your website is vital to your business. No matter whether you provide a service or a product, getting the word out about it is your primary goal.

Google, being the world’s most popular search engine, is naturally going to be one of the places you want to submit your website URL to, and Google offers free submission opportunities. However, merely submitting your website isn’t the answer to instant rankings and visitors. It takes hard work, patience and search engine optimization know-how to achieve a top ranking with Google. The easier your website is to find by Google spiders, the more chance you’ll have of reaching better positions in the Google ranking index.

Google is the most popular search engine in the world today, and earning a top ranking there is definitely a feather in anyone’s cap. Taking advantage of several different options will help you to obtain your goals. Determination is the key when it comes to achieving high rankings in Google, and it’s not an endeavor for the weak of heart.

One of the most important things a Webmaster or web business can do to enhance rankings is to write and distribute articles relating to your topic, service or product to article directories throughout the web. Embedding links to your article, called back links, will get your website noticed by Google spiders, but don’t overdo it. Try to limit your back links to one per article. Articles should be written well, grammatically correct and include keywords or keyword phrases that relate to your product or service. (These keywords should also be listed in the Meta Tags used to design your website as well).

When writing SEO Google content, keep in mind the following factors for success, not only in obtaining ranking with Google, but with the success of your content in its ability to do what you have designed it to do; inform and get people back to your site. When searching through Google’s ranked pages, certain factors become immediately apparent. The most successful written content has these things in common:

  1. Content is comprised of paragraphs that are fairly brief, with between 3 to 5 sentences each. White space around paragraphs and content allows for easy reading and addresses short attention spans when it comes to reading on the Internet.
  2. Proper grammar and spelling is used in the content. As always, make sure that you proofread your work before submitting to article directories and banks. Make sure that use of punctuation, quotations, and sentence structure and flow are correct and proofed. If you are aware of your own shortcomings in the writing department, have someone else proof your material. Content that is poorly written is more damaging to your reputation and that of your website than no content at all.
  3. Many articles submitted to Google, and other search engines, are written with bulleted lists, such as this. This serves to break up large areas of text as well as to provide precise information related to a specific topic.
  4. Most highly ranked pages on the Internet are updated regularly, and by regularly, that means ideally about once a week, or at least twice a month.
  5. Sentence structure is varied, which means that short and long sentences are mixed together.
  6. Keyword density is over-rated these days, but using keywords in your content is desired.

However, don’t stuff articles with keywords when their usage doesn’t add flow to the text or is too obvious. Make sure that the keywords you are using make sense within the overall focus of your article.

Choosing the wrong keywords, or choosing highly used and common keywords or phrases won’t help you much, so it pays to be knowledgeable about how to go about determining how popular or unpopular particular keywords are before you even start writing. Keyword stuffing, or overusing certain keywords in any given article, will only defeat your purpose, as search engine spiders, especially those launched by Google, seem to know every trick out there.

Bottom line: have a professional look over your text before you launch your website. Be aware also that having someone write SEO content for you doesn’t mean they will do it correctly, either. Good SEO writing means more than focusing on keyword density, placement and catchy article titles. Good SEO content should contain useful, correctly structured sentences with proper grammar and spelling.

Google itself offers a terse explanation of how to get your website content highly ranked: Good content. It’s so simple that most people don’t believe it’s true. A website owner can sit down and research keywords, keyword density and Google algorithm factors until they’re blue in the face, and it won’t make a difference if the words don’t make sense or the spelling is so atrocious that visitors will take one look, laugh and click away.

Submitting articles to article directories and providing free articles, with your website back link in them, of course, is a great way to get noticed, but keep in mind that sometimes dozens of articles or more must be written and submitted before you’re going to get noticed. This doesn’t mean just writing about anything, it means carefully choosing and selecting appropriate keywords that will get your content noticed by search engine spiders and thereby bring you the results you’re looking for.

Website HTML coding and proper use of Meta tags is essential in creating Google SEO results, and as with anything worth doing, takes time, patience and determination to learn. There are no easy shortcuts when it comes to creating SEO content that will fly with Google and gain you a coveted page ranking.

Take advantage of the opportunity to submit your articles to free directory listings, especially at Google, as well as writing numerous, free articles for submission purposes as well as properly using back links will get you started on your way to success.

Utilizing Google tools and accessing their news, site directory, helpful hints and forum boards will help hopeful Webmasters achieve their goals when it comes to obtaining a long and enduring, and hopefully beneficial relationship with Google, whose influence reaches to the far corners of the globe.

Author:  Kevin Gibbs is the founder of www.articlestamp.com (http://www.articlestamp.com/) a successful article directory that provides users the opportunity to improve their traffic performance. Contact Kevin at kevin@articlestamp.com for more info or questions on article writing.

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