October 24, 2007
Do you want to use email to market your business to consumers? It can be difficult designing a plan that will generate interest and additional sales. It can also be hard to determine how often you want to send an email to consumers. Have you thought about creating a business newsletter and emailing it to consumers? This is a great opportunity to keep your business name in their mind. You can also send the newsletter on a regular basis. A monthly newsletter is very common, but some companies choose to send one weekly while others do it only every three months. The choice depends on the type of business you have, the amount of content you have, and the time and money you have to invest in the project.
A great way to get consumers interested in your newsletter is to ask them what they are looking for. Let them know you encourage their questions, suggestions, comments, and feedback. Make sure they know you will address their concerns as well. Make sure you use some of these consumer replies in each newsletter. This shows you care about them and their satisfaction. It is also a wonderful way for your business to know what is working and what you still need to improve on.
An effective newsletter talks about various aspects of the company, upcoming events, sales, promotions, and new products. Try to arrange the information so that it is informative without appearing to be directed at only sales. You want the consumer to look forward to your future newsletters. Keep the information informative for the reader while laying the ground work for future sells. Always remember who your target audience is and write articles that will appeal to them.
Your newsletter should also offer tips. Customers love that. Try safety tips, unique uses for the product, etc. These all serve to keep the reader interested as well as promote your business. Offer a great promotion or discount in each newsletter as well. Make sure such promotions have an expiration date. This will motivate the consumer to make a purchase now rather than in the future.
The layout of your newsletter is important as well. The visual of nothing but a jumble of words isn’t easy on the eyes. Try using a distinct break in the articles or using a two column layout. If your newsletter isn’t visually appealing it doesn’t matter how good the content is because many readers will not take the time to focus on the information. Be realistic about the amount of content you can put into one newsletter. Don’t use the smallest font just to get more material in. Try some basics in the beginning and then expand. You can add features and regular sections as your newsletter evolves. If the newsletter is going to be your main source of marketing, then make sure you have staff dedicated to its development. Too many businesses just expect their employees to take on one more task, leading to a newsletter that is done, but not effective. If you have a team dedicated to the development and strategy behind each newsletter they will be more effective.
Take the time to test your newsletter on the various email service providers because many of them work differently. You don’t want a large percentage of your customers not being able to read the newsletter because they all subscribe to an email service provider who has a system unable to read your material. Test the main email providers out there before you release the newsletter by email to save you the disappointment of finding out later many people couldn’t read it.
Email marketing is very effective if you take the time to use an approach that is informative and builds a relationship with the customer rather than just pushing your products or services. A newsletter is a great way to accomplish this. It also opens the door for you to email information to the customer on a regular basis, depending on how often you want to create a newsletter. There is nothing threatening about a newsletter. Do all you can to make it inviting. Also, don’t forget to express your sincere gratitude to your valued customers in your newsletters as well. We all like to be appreciated. Done in this way the newsletter will become a valuable and profitable tool for you.
Author: Chris Haycock is an information publisher, specialising in helping others set up and run their own profitable internet business. For more information on the above, and to get an absolutely no cost two hour business video, why not go now to http://www.easyebizz.com