October 26, 2007
Many online business owners that I talk to have tried many SEO tactics and no matter what they do, they can’t make their way into the top of Googles search engine. What they all have in common is what I consider to be “old school seo”. Yes, old school seo, because they are using techniques that worked several years ago. At the rate of speed the search engines change, what worked 1 year ago doesn’t necessarily apply today.
Many websites who have been online for several years and not seeing what they want in traffic results or even new sites trying to figure out where to start, this article will give you very detailed information that if you follow it, will see results in less then 3 weeks. Just so we are clear on this subject we are talking about online marketing with blogs. Notice I said “blogs” meaning more then 1. Do you want to climb your way to the top?, it revolves around blogs.
If you are not sure what a blog is, check out the archive section of our site (click here), you will find many articles talking on the blog basics.
Pimp Your Blog
Your site more then likely needs a “blog makeover” and it is time to do things the right way. I will always recommend using WordPress as it is free and open source software. Open source basically means that if you are a programmer you can modify how the script looks and works on your site and modify it for your own purposes.
Using wordpress and having knowledge of html and php you can modify your blog to match your website. This is called “branding your blog”. This is very important because if your blog yields placement in the search engines you want people to know they made it to the right place.
If you are not familiar with modifying code then you will need to outsource someone or a team that can. This can range in price from $400.00 to $1000.00 depending on what is involved in your blog makeover. Make sure that you choose someone who knows what they are doing, that your blog will still validate as an XHTML site and that your rss feeds still validate as well. Changing the codes of the default blog can cause issues that will make your blog null and void so be careful!
Once you have your blog designed it is time for the real pimping! You will want to add some plugins to your blog and add a larger ping list to your “Update Services” Section. You will find this in your “Options” >> “Writing”, scroll down and find “Update Services” and add to your list ping servers to notify. Here is a short list to help you get started:
Some useful Plugins:
All 3 of those include instructions and examples to help you get started. These will officially “Pimp Your Blog” and will put you well on your way to SEO success.
Start Posting Content To Your Blog Daily
Well, give your self a couple of days off on the weekends, but blog daily! Your blog content will consist of approximately 200 + words per post and will contain your keyword or phrase that you are looking to position approximately 2 times.
You don’t want to post more then 5 blogs per day, otherwise it will appears a spam and count against you. Focus on about 5 keywords or phrases at any given time. If you try to get all the keywords you want all at the same time you will never see the success you want. Stay focused til you get the results from the first 5 keyords that you are going after.
If writing is not your thing, then outsource again and hire ghost writers. Writers that have a clue and will accomplish what you need will truly help you increase your traffic. The content does not need to be compelling or so content rich that it causes your sales to sky rocket, the purpose is to gain traffic. If your blog is branded correctly with your sites design then most users will click around to get to the part of your site that they were looking for.
An important tip here is to make sure that you link keywords or phrases to your home page or service page as that will redirect the search engines to index the page you are linking to so when people do find you, they end up on your main site rather then your blog. If you don’t do this, then your blog will gain higher results then your main site.
Start Posting Daily to Other Peoples Blogs
This concept is a bit different then posting comments to blogs just to get a basic link. This is creative blogging at its best. There are several blog sites that are starting to appear on the net that run like article directories and they allow you to register so you can login and post to categories of your choice. An example of one of these can be found here: http://www.seositemanager.com/blog/ which is also by the way an article directory.
What is happening now, is you are posting seo content on your own branded blog and posting on other blogs and linking back to your site from these blogs. Again, here you don’t want to do more then 5 of these per day and you want to distribute this around on several different blogs to spread the link wealth.
Finding these can be a bit of a challenge as there is not much information out there. If this becomes a challenge for you there is a service that gives you access to private and public blogs that will allow you to create accounts and start blogging. Go to Article Underground and read up on their services and see if this is of use to you.
Which ever way you choose to go, submitting blogs on a regular basis and linking your keywords back to your, plus branding your own blog will make your site traffic increase plus you will have a higher rate of success in gaining new clients.
Author: Darren Dunner, Editor for SitePro News, and online webmasters resources providing daily articles via our website and newsletter. If you have not signed up our newsletter service then you are missing out. You can opt in by entering your email address on the home page of our site: http://www.sitepronews.com