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October 29, 2007

Article Services and Search Engine SEO

Article services and search engine SEO can be used together to provide a powerful means of attracting a high volume of traffic to your website – if you know how to do it.

It is not possible to provide a course in SEO or in article marketing or writing in an article such as this, but you can get the rudiments from appropriate web pages on the internet that are interested in showing you how. Initially, however, here are a few tips on how to make a start in combining these two powerful facets of internet marketing to your advantage. To make it work you have to get up and do it, and not expect it to come to you.

Achieve Nothing by Doing Nothing

My father used to say to me that nothing will ever be achieved by doing nothing but thinking about it. He said that when he was fighting on the destroyers in the Russian convoys protecting the merchant ships attempting to maintain supplies to the Russians in Archangel in 1942 it would have been easier to do nothing, but a job had to be done and they all did it by knuckling down and getting on with it, no matter what it cost.

Compared to that I find spending a few hours on a website simple and trouble free, and I have never forgotten the lesson he taught me. I work the hours I need to complete a task: the clock does not exist. The failures in internet marketing are those that give up too early. If you haven’t finished your day’s work by midnight, then stay up till you have finished – whether it is 2 am or later. OK, you might have the day job in the morning but nobody said it was easy, unless you believed the guys who offered you to get rich quick.

My dad didn’t help supply the Russians by bunking down at midnight. You won’t make a success of your new internet business by doing the same. That’s the reality of it. However, if you do knuckle down, and if you do apply the effort, then you will succeed since all it takes is the hard work then the rest will happen if you do as you are advised. Do what the winners do and you will join them.

Get Writing: Or Get Me Writing

If you can write then start writing. Write at least two articles a week on the subject of your website. More if possible. If you can write 50 then do that, but you will get success with just two. I have proved that to myself. If you can’t write, get a ghost writer. If you can’t afford a ghost writer contact me and I will help you if I have the spare time of the 24 hours I have each day.

You must also have more than one website, so get yourself two at least. The more the better, but two will do to start with. If you can’t afford two web hosts, then get one that allows unlimited subdomains and you can have as many independent websites as you want. eMail me for info on parked subdomains if you don’t know how to use them.

Optimize each page on each website as well as you can, and link one to the other. The topics or niches should be complementary, so that one is relevant to the other. Optimize the links between the pages on each of your sites to maximize your internal Google PageRank, and design the sites logically. If you use classic search engine SEO techniques, and tie them up with good internal and external linking strategies, you should soon start to see your traffic steadily increasing.

Build Up Your Website

There are several offsite actions you can take to improve the chances of your web pages appearing high in the Google listings for the keywords each page is optimized on. You should have at least 10 pages on each site, preferably more. It is easy to keep adding pages if you design one page to use as a template for the others, and add all the links to it that you want to have on every page.

Then all you need do to add a page is to change the article content, page heading, page title and graphics Alt text. The change the keywords, description and title meta tags and you are all set. You can do it in 10 minutes. Imagine: a new web page every 10 minutes!

Now write articles on the topic of each new page on your site and submit them to as many article directories as you can. You will get an initial page rank rush, or at least a rush of clicks to your site, until Google starts to take note of all the duplication of your article on multiple web pages (article directories). It will then begin to penalize these in the Google listings but not, and this is VERY IMPORTANT, not from the directories because Google cannot decide what content article directories hold. Your articles will remain on each directory until it decides to remove it – that could be years hence.

Do the Hard Work and Reap the Benefits

These are the basics of how to use article services and search engine SEO. The hard work is the writing and generating of the websites and web pages. However, if you are like my dad, and get on with the job even though your hands are frozen solid to the breach block of a five inch gun of a destroyer in the Arctic Ocean at 3 am on a cold February morning, then you will succeed. Work will get you there, not paying hundreds of dollars for software that does it all for you – it never does. Get the right guy to point you and you should be OK.

Author:  For more information on how to use articles and search engine SEO to make it in your online business venture, check out Pete’s websites SEO and Article Marketing and Article Services.

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