November 12, 2007
Blogging has evolved into pages and pages, blog after blog of personal opinions on just about anything and everything under the sun. As it became more and more popular, online advertising tapped into the tremendous potential and ever growing audience. Here are 5 reasons why blogging is the best Internet marketing tool, today, for doing business online.
Blogging arrived on the Internet marketing scene in the late 90s. It originated as a way to Blogging and Internet Marketing comment on an existing webpage, an opportunity for visitors and readers to react or voice their opinions. It opened the door for real-time, 2-way conversations, even highly charged debates, among bloggers and blog visitors. Blogging has evolved into pages and pages, blog after blog of personal opinions on just about anything and everything under the sun. As it became more and more popular, online advertising tapped into the tremendous potential and ever growing audience. Here are 5 reasons why blogging is , today, for doing business online.
1. Blogging is easy.
The simplest way to get your information, your products, and your services on the Internet is through blogging. No special skills are required… an average adult can read and type, or at least click a mouse. Think of a blog as a virtual tablet of paper and you simply write your ideas, experiences, new products, and service descriptions down and if well written, the truth behind your articles will entice your readers, or blog visitors, to want to know more about you and what you have to offer. So basically, if you have a computer and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic.
In this day and age where advertising saturates our lives, we question the credibility of most advertising claims. However, in the , your blog content will represent a Blogging and Internet Marketingmore personal aspect of who you are and what you have to offer, establishing your credibility up-front. Reading blogs about first-hand product use is like talking to people about their first-hand experience. Consumers definitely want to buy a tried and tested product. Your potential customers will “get to know you” first, then naturally want to buy from you once you earn their trust.
3. Blogging is free.
There are many reliable and respectable companies offering services which include hosting and blog (CMS). With a free blogging service you can create a professional and profitable blog at no cost. Any opportunity for free Internet marketing tools is definitely a bonus especially for a start-up business. Needless to say, there are also and they too have their advantages. These services may warrant your considerations either once you get your free blog generating revenue, or if you know up-front your blog will require advanced functionality.
4. Blogging builds credibility.
As you write your experiences on a particular product or industry, more frequently, your readers come to realize that they can depend on your blog posts for credible information, answers to their questions and solutions to their problems. As such, you become an expert that they routinely turn to; the benefit is that more readers visit your site and more bloggers link to your blog. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market share.
Unless you are already famous, chances are, only your Mom and close friends are reading your blog. Mom has a lot of friends, and your friends have friends, and they let them know how interesting your blog site is, but you can’t depend on this circle of blog visitors to sustain your profit base for long. You should be using the following to build your market:
E-mail – Today, is rapidly surpassing the popularity and effectiveness of email to quickly and effectively reach your target market. In this age of speed and quick access, logging in and downloading email is simply taking longer than clicking into a blog. Long gone are the days where we email pages and pages of information. You can now, simply shoot a very short email with a link to your blog where they can find the information in its’ entirety. Also be sure to include a signature in every email you send, to anyone, with a link to your blog.
Blogging and Internet Marketing-Subscriptions – An easy way to build your blogging audience, which in turn increases your market share, is to offer readers a . As a subscriber, they can receive email notifications when you update your blog, or when you have “special” offerings for subscribers only. It is very important though, to be responsible with your subscribers email addresses. The last thing you want is a comment on your blog that you are a spammer.
Understand your readers – It’s important to be knowledgeable and constantly monitor your readers needs and wants. A simple survey, every few months will aid you in keeping your finger on the pulse of what your readers will benefit from the most. Additionally, you’ll be able to gather profile information and advertising preferences. By asking your readers to give you feedback on a post, an ad link, or a trial that you shared, it’s like interviewing your readers without the commitment and intrusion of a face-to-face interview. Your readers will also appreciate the fact that you care, and you are willing to listen to them, especially when you implement things on your blog specific to their feedback.
Join a blog network – Be active and productively participate in a that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. The links back from these relative blogs will improve your search engine optimization and at the same time, help build even stronger credibility for you with your blogging audience.
Use RSS Feeds – RSS feeds are the fastest growing technology on the Internet today. As such, having to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site and offer your readers the ability to zero in on the exact information that is of most interest to them.
Give your business a boost by effectively using blogging as an Internet marketing tool.
Put your blog readers needs first, build a strong, credible base and become the authority in your niche and the profits will naturally follow.
Author: Easy Blogs R Us is passionate about helping other bloggers and online marketers learn, save time and money, and most of all, succeed. Visit us today at http://www.easyblogsrus.com.