November 21, 2007
Pay per click advertising can be one of the best ways to drive traffic to your sites. Since the traffic is targeted there is also a good chance that it may convert into sales since the people are looking for what you are offering. The keywords that you use in your adwords account can have a big impact on the success of your adwords campaigns.
You need to make sure that you are using only the most targeted keywords in order to maximize your conversion rates. The google adwords system rewards accounts that are focused on creating high quality relevant ads so you need to focus on that. Create small ad groups that are focused on specific keywords. Add the keyword in the title if you can as this will help to improve the click through rates on your ads.
You can also check the quality score of a keyword in your adwords account by selecting it from the dropdown menu in the keywords section of your account. The landing page of your ads is also important. Make sure that it has enough content, it is okay to use a squeeze page as long you have described the product or service you are offering adequately on the page. Add some relevant keywords onto your landing pages as naturally as possible as this will help to improve the quality score of your ads.
Remember that if your account has a good quality score with Google then you will be charged less for clicks while ranking higher than the competition. Click through rate is important and you want it to be as high as possible. Having super targeted ad groups is one of the best ways to boost your click through rates.
Tracking the conversion rates of the keywords is very important because if you find that certain keywords are converting well then you will want to bid higher on those since they are making you money. Conversely you will find other keywords for which you may be paying a lot but it does not convert well at all so you will want to either reduce your bids or delete these keywords altogether. Google adwords offers a conversion tracking feature and all you need to do is add the code to certain pages of your site.
If you are an affiliate then you may want to consider asking your product merchant to install this code if possible. Many merchants will comply if you approach them the right way. Remember that the keyword on your ads is bolded in the search results so this helps to set your ad apart and attract clicks so make sure that your keyword is in the ad. Using simple ad headlines is often the best way to start, sometimes just using the keyword alone works best.
Using a simple headline such as ‘Looking for #keyword#’ can work very well since it is giving the visitor exactly what they want so they are very likely to click on it. The body of your ads should be benefits driven rather than product feature driven so make sure you are describing how the product you have can help the visitor. If you are an affiliate then you will need to create a landing page before you send people to the original sales page.
Consider a squeeze page because you will then be able to market to these same people in the future. A squeeze page is a simple single page that has the primary purpose of getting the visitor to fill out an opt in form to receive more information.
Most of your visitors will not buy the first time they visit your site so it is important to have a way to get back in touch with them several times in the future. An auto responder email newsletter series is a perfect way to do this so make sure you are also building a list while you are advertising your products and services on Google adwords.
Always watch your budget when it comes to advertising with adwords and do not get carried away and exceed it because adwords can get very expensive very quickly. Run test campaigns of around 100 clicks to determine whether or not you are profitable and make sure you are learning from each failed campaign by analyzing what could have gone wrong and how you can improve for the next campaign.
Author: Jitender is a webmaster and operates several websites. Learn about the top work at home online business opportunities and be sure to visit our site at http://www.homebusinessmoney.org