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November 26, 2007

How To Use Relevance In Your Web Content

If you really want to know how to use relevance in your web content for any page on your website, and write content for your website that cannot be misconstrued, you have to open your eyes and look at what you are writing. I have read so much hysterical tripe online, even on the first page of Google from reasonably respected websites, that I despair for the intelligence of many people.

Given that their sites are not at #1 – #5 due to a lack of ability or intelligence, then I also despair for their honesty. Who really cares about complex mathematical equations? This big term ‘Latent Semantic Indexing’, or LSI for short, is a meaningless term for webmasters and they should not even be bothering with it, let alone contemplating teaching you about it.

I have a page on my website telling you what it is not! Perhaps more people should read that. In fact, the Google algorithm contains an element of Latent Semantic Analysis, there is no such a term as LSI, and you certainly can’t make your website LSI compliant, since that term indicates a total ignorance in what it actually is. Any statistical mathematician can tell you that! It’s pretty basic.

Here’s a heads up on how to keep relevance to your topic and keywords, or to phrase it another way, maintain contextually relevant content on your web pages. ‘Phrasing it another way’ is a good way, in fact, to maintain that relevance without repetition. This is what Google likely mean by LSI (a misnomer in any case), since it works perfectly for me.

The first thing you have to do when writing content for your website is to determine your keyword or phrase. To me ‘Relevance in your Web content’ is a keyword. OK? That’s normal accepted terminology. Your keyword can be a single word or a long phrase – what is called a ‘long-tailed keyword’. Decide on the keyword you are using, then use THAT as the title of your web page. Use the Title html tags for it, and put it in H1 tags at the top of your web page.

Now study that keyword very carefully, and break it down into its components. Is their any way that an alien using a dictionary for every word could come down to earth and misinterpret the meaning of your keyword? If so be aware of the fact, and immediately put the alien right in the very first sentence of your article or page content. Here are two examples. Once is very commonly used on the web and the other is not. Have you spotted the second already? It is in this article! Now the first:

Take the keyword ‘How to Train German Shepherds’. Great – good keyword, lots of demand and it makes a good title. However, let’s break it down. In the Concise Oxford Dictionary, ‘german’ can mean having both parents the same, and shepherd is somebody who tends sheep. So your alien could believe that your article is about a shepherd tending his flock with two parents the same. Illogical? Perhaps. Semantically correct: certainly. So now, for the alien read the Google algorithm.

Your job is telling the alien exactly what you mean by your use of words. First, you might mention the German canine – so the alien does his thing and comes up with one of the front teeth of a person from Germany. Get the drift? So-called LSI has nothing to do with it. You have to write using vocabulary that explains exactly, and incontrovertibly, what the subject of your page is.

In your first sentence use ‘dogs’, ‘Germany’ perhaps, Alsatian, dog training, puppy, and so on so that when put together the meaning is obvious. Leave that till the last paragraph and the spider will be off wondering why you are trying to train a shepherd with two similar parents that have front teeth – and wear dog collars! Perhaps they are German vicars!

Write using as much text as is reasonable and normal in your article that describes the true meaning of your page, and the message it is conveying. Don’t overuse your keyword: in the title, first 100 characters and last paragraph is enough, plus once each 400 words. Certainly not 3% – 15 times in a 500 word page? That’s spamming and you will not be listed. The algorithm is looking for no more times that you would use in speech or normal writing: the rest should be of similar meaning. Use a thesaurus: thesaurus.com is a good reference.

OK? Get the idea. Now for another twist to this. Check out my title again. “How to Use Relevance in Your Web Content”. You know what I mean and I know what I mean, but we don’t determine the listing position of this article on a search engine. What does? A spider!

What does a spider think of when it sees the juxtaposition of the words ‘Web’ and ‘Content’?

You don’t have to be ‘Fly for white guy’ to work that one out. Use the first paragraph to begin your explanation, so that the spider isn’t salivating thinking that your article is relevant to its dinner!

Author:  For more information on how to write your articles and optimize your web pages so as not to get your spiders hungry, but to satisfy them, visit Improved Search Engine Rank where you find out what real SEO is and also Article Services for writing advice.

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