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December 12, 2007

How to Write a Press Release for Optimal Web Marketing

What is a Press Release? Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.

How Press Releases can help your SEO and Web Marketing Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.

The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader. There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:

Tips for writing an effective press release:

  • The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.
  • Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.
  • Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.
  • Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.

Author:  Vision Media Corporation is a Phoenix & Las Vegas based website design and Search Engine Optimization, software, and ecommerce development firm specializing in new approaches to information technology and its relationship to mark

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