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January 23, 2008

Using RSS Feeds & Content for Building Links

Your site is only as strong as it’s weakest link. Depending on your traffic development strategy, it’s possible to eclipse and exceed traffic from Google, Yahoo, MSN combined using alternative high-traffic funneling strategies such as web 2.0 based social media and links from propagating exposure through RSS Feeds and articles.

Fact: – If you write world class content, that alone is enough to build quality links to your website or blog using RSS feeds.

Why? Because people are looking for material on a daily basis to;

1) Report
Ranging from professional editors, influential bloggers and webmasters alike. Content makes the web go around, so those who can capitalize on being first to scoop the latest industry news can be the fortunate recipient of tons of backlinks and a social media traffic stampede from trusted sites with authority such as Sphinn, StumbleUpon, Digg or Blinklist just to name a few.

2) Integrate into Their Own Sites, through links or RSS
Webmasters know the value of fresh content and are constantly trolling article directories that offer RSS feeds for related content in their industry.

When you don’t have time to write, this sure-fire method (using RSS feeds to supplement content) will at least keep your pages looking fresh and can essentially sustain your relationship between your pages and search engine spiders (who love fresh content).

In order to capitalize on this you can promote your own pages by burning your feed at feedburner or offering a widget or link code to stream your content via RSS. Make it Easy for other’s to download and this can be a great positioning strategy as well. One great source is widgetbox.com that allows you to stream the latest 10 headlines from your blog (you can see an example on our homepage of this widget).

3) Share
People are constantly searching for great content to share by email, IMS (instant Messaging Services) or blogging to friends or their own readers if topics are sympathetic to their audience. You never know how many referrals you can receive from a well written post, article or link bait, so put your best foot forward and let your blog, your admirers or your competition build links on your behalf.

Here is a WordPress Plugin by Cavemonkey that pulls 5 related posts into your feed every time someone publishes it. That’s 5 times the links with a broader range of topics to act as linkbait. Just make sure that you have a few links in your posts pointing back to your website, or to key pages that are related with the highest relevance so that way the link juice finds it’s way home (as a benefit of the exchange). You need backlinks, they need content so this essentially is a constant that is a given on the web.

Instead of thinking quantitatively here, if your pages reach the right person (an editor for an industry trade publication for example) who can truly leverage your content and position your posts or articles in front of a much larger audience. All it takes is one good high powered link to pull your pages up 50-60 results in the search engine result pages for a competitive term (particularly if it is from an industry authority).

So, if you are looking for ways to expand your RSS reach through submitting your blog to RSS directories or using viral marketing tactics, then you should make use of all potential means.

4) Make Blog comments
Blog comments are another way to build links via RSS. Link building through blog comments can add valuable one-way links back to your site to enhance your sites global profile. Despite the fact that most blogs use the no-follow tag, remember that only applies to Google. Yahoo, MSN, Ask and other search engines still see a link as a link and just for the record, in my opinion a sliver of link juice still gets through despite the no-follow. Not to mention a growing number of bloggers use do-follow links.

In summary, leaving a worthy comment to complement a great post, done in a timely fashion, can be another method to generate short-term traffic. Initially from those reading the post (short-term) and the long-term benefits are more apparent when the link goes out via their RSS feed.

Conclusion:

All links age, so in the event that they are do-follow links coming from sites that rank higher than your own, in a few months when they mature and get more link juice, they can be a great source of enhancing your rankings as a result of an authority link pointing at your pages. Once again, with so many ways to build links, you have to think outside the box.

Each link is just one more opportunity to funnel traffic to your site, the key to link building is website authority and link IP diversity (the more varied the IP addresses, the better). Obviously, not all links are going to be from editorial giants in your industry, but every link helps to seed link popularity in search engines. Also, just in case you missed out latest guest post by John Lamansky, you should check out his informative post, 20 Practical SEO Tips to Super-Charge Your WordPress Blog!

Author:  Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

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