February 5, 2008
Sometimes, all it takes are a few timeless fundamentals and a few minor tweaks to unleash your pages to their full SEO potential. I was reading a post recently from Matt Ridout from SEOUnique Blog where he states How I moved up 353 positions for the word SEO Blog. When in doubt, go back to basics I always say, and you just might be surprised how effective they really are.
For example, if you have a blog and have been steadily building links and adding custom keyword-rich content on a regular basis, then just by paying attention to a few simple indicators and making adjustments to your tags and content is enough to topple a competitive top 10 position.
The WordPress blog platform already has strong internal links and produces organic anchor text throughout the pages using breadcrumbs for titles in links in the navigation, deep links (from themed pages to ideal posts) and external links (links from other pages) as a result of your RSS feed.
When combined, these components increase the on and off-page optimization factors that push the sites global keyword density higher (the higher allinanchor relevance a site has the higher the ranking). Even if the blog is a subdirectory, your entire site gets stronger as a result.
Essentially, this phenomenon is setting the table for spiders to feast (at an alarming rate), but without releasing the pressure/keyword credits in the right direction (through tweaks to the code, content or site architecture) it’s just raw potential without momentum. Just from the standpoint of a content penetration strategy each time you publish a page, there is yet another adjustment to the sites respective keyword density.
In a nutshell, this is one of the primary reasons why pages sink or float to the top of search engines. As a basic SEO premise suggests, using a broad range of anchor text (internal links) creates a high allinanchor: keyword density.
Essentially so many opportunities can be found for mining keyword gold as a result of this high keyword density through simple analysis, i.e. which keywords have the highest percentage in your site. If your internal links have your main keyword linked strategically throughout your site, you may in fact require just a few authority links as your site can rank on it’s own merit. Re-tooling a title, a description or sometimes just rewriting a page can be enough to align those factors and create a ranking juggernaut through this strategy.
We use this tactic deliberately to broaden the range of the net or the funnel traffic from a wide variety of related keywords to particular pages. Several months ago we built links for the term Organic SEO, but thought nothing of it and moved on. Now, upon a keyword research tool while conducting research we discovered that it was a worthy target to pursue with little competition. Since the links were already in place from before, we were halfway there.
Since Wordze let me in on the fact that Organic SEO is well within reach, I figured why not, lets just unleash a post using that in the title. At the time of the post in Google, we were not in the top 100, that was last week. Most terms with a 5-8% site-wide keyword density will return a top 20 result when combined with other highly touted terms. Site-wide density for keywords differs from keywords percentages based on a page, so even though 5-8% sounds high, that would represent one of your highest ranking terms.
For this test, the only links built were just our RSS feed and one link from Sphinn just to see what would happen. In less than a week the page has already moved up the 30’s in Google for the phrase “Organic SEO”.
Not the most competitive term, but traffic-bearing none the less. I can sympathize with Matt’s experience from just making a few tweaks to the title and that’s all his SEO blog needed to skyrocket past 352 other sites and respective positions that failed to fine tune their tags as a result of some on page adjustments and website authority in his niche. Whereas in our case, we just write a post for a similar effect.
It just goes to show, developing authority for your blog should be the ultimate goal (instead of just building links), as website authority can translate into bursts or traffic that if they are profitable, they can be solidified through 25-30 external links, a touch of social media and a few stable links from related topical sources to seal the deal (preferably one already ranking for that term at a higher position in search engines).
Just imagine a ranking tactic that uses every page to it’s full potential (as a medium to boost other pages or to rank as a flagship to your brand). Using this strategy, each page is a piece of the puzzle and a source for channeling link juice (as a result of age, relevance and support from other internal and external links tactfully applied).
You should never overlook your own deep links or internal links, things such as navigation, the breadcrumbs from blog titles in anchor text and some tactful tags are sometimes all a site needs to unleash itself in the SERPs.
Author: Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.