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Sometimes your customers tell you exactly what they are looking for in a product, and even point out features, or hidden benefits, of your existing products.

If you listen closely, they even show you whole new ways of marketing your products.

The perfect example, offering a powerful marketing lesson, in our new Viral Document Toolkit, a PDF brander and rebrander.

Viral Document Toolkit was designed to allow a user to create, or import and edit, a text document, or any document created in the Microsoft Office Suite, Open Office Suite, or related programs. It can also easily handle any RTF file.

After the file is edited in the Viral Document Toolkit “Builder” specifying which parts are to be rebrandable, it is saved in a special file format (a .vdt format). That .vdt file, along with the Viral Document Toolkit “Brander” is passed along to customers, joint venture partners, affiliate, etc.

Those that you pass rebrandable files to, open the Viral Document Toolkit Brander, browse to where a rebrandable file is, and then open any file with the .vdt extension.

Once the file is open, the program instantly recognized all of the rebrandable portions of the document, and displays them in a table where you can change any of them that you choose to.

The Viral Document Toolkit software allows you to make plain text, hyperlinks, and embedded hyperlinks rebrandable. It even allows you to designate HUGE blocks of text as rebrandable (replaceable). You can also rebrand hyperlinks embedded behind images.

One of our potential customer was watching a video of the Viral Document Toolkit which was posted on our site at: http://ViralDocument/Toolkits.com and noticed that the software allowed you to do something ELSE that he wanted to do.

As he watched the demo video, and looked closely at the types of files that could be opened within the Viral Document Builder, he noticed that the dropdown list showed no only Word, WordPerfect, RTF, etc., it also showed several PDF options.

This customer instantly purchased the software because he had a number of old PDF files that he wanted to update. These files had links that no longer worked, and even sections of text that were no longer accurate. He saw this as the perfect tool to fix those problems.

When the customer purchased and began using Viral Document Toolkit, he noticed that his version did NOT offer the option for opening existing PDF documents.

He became VERY upset and quickly let us know that, accusing us of “tricking customers.”

We explained to him that the Viral Document Toolkit was never intended to allow you to modify existing PDF’s and that it couldn’t do that. That capability never crossed our minds as we developed the software.

The customer insisted that he had seen the software show PDF’s as an option in the dropdown menu in the demo video.

Upon going back and reviewing my own video, I discovered that he was correct. Viral Document Toolkit would indeed allow me to browse to and open any PDF document that wasn’t password protected or encrypted. If it was password protected, it would open it if I had the password.

Further digging revealed what had actually happened. Viral Document Toolkit uses the converters, and other “pieces” internal to software already on your machine to identify what types of documents are on your machine that it can manipulate. It can “see” practically anything that’s a part of the Microsoft Office Suite, for example.

The program was also “seeing” PDF converters that I had downloaded and installed on my laptop when I was working on other projects. On several occasions, I had documents ONLY available in PDF that I needed in Word format so that I could update them. These were generally documents that I had created or purchased the rights to change them, but that I couldn’t locate the source files for.

With the converts already installed on my machine, Viral Document Toolkit did indeed have the ability to use the pre-installed drivers/converters to change ANY PDF file that I have except those that were encrypted or password protected (where I didn’t have the password).

This customer has pointed out to us a “hidden benefit” of using our software that we had not even sought to create. That customer had pointed out to us a whole new segment of the marketplace to us.

That customer had shown us that we did indeed have a piece of software that would allow you to rebrand almost any link in any PDF document.

It goes without saying that you should not violate copyrights or licenses when changing PDF’s. However, an observant customer taught us “How To Brand Practically Any Link In Any PDF”

Willie Crawford in an internet marketing with over 11 years of experience in generating massive website traffic, subscribers and sales using viral marketing techniques. Viral Document Toolkit is the latest tool he shares with his visitors at: http://ViralDocumentToolkits.com

Tags: link, pdf, text link

For business owners, lifestyle entrepreneurs, and otherwise savvy professionals, creating content to help get their message, mission, and vision OUT THERE can be daunting sometimes - especially if you don’t fancy yourself a “writer” or some other media-producing maestro.

And sometimes, we make things more complicated than they have to be. Heck, as “The Content Lovers,” we can obsess over this stuff like there’s no tomorrow. It gets in the way of taking action, and moving forward with our business and vision.

With that in mind, we offer you these seven really good bits ‘o advice for easily creating powerful and consistent content, regardless of whether you deliver it with text, audio, photos, or video. (Knowing, of course, we personally use this advice ourselves.)

1. Mine what you already have.

It’s excavation, not creation. Take content you’ve already developed - like the answers you’ve given to clients in emails, phone calls, and in person - and use those to develop content. If one person’s asking, others may be, too. Then, you not only look like an expert, but you never have to answer the question again!

2. Give ‘em bite-size chunks.

We all do it - overwhelm people with the knowledge we can share about our business or field. But at a certain point, people’s attention just turns off. Don’t try to shove 50 tons of diamonds into a 5-pound sack. Offer seekers of your content bite-sized chunks of knowledge, and the option to go deeper.

3. Leverage other people’s content to support your own ideas.

Ever hear marketers throw out headlines like, “What Steve Martin can teach you about your own marketing and branding”? They use the content generated around well-known events, ideas, people, and pop culture references as analogies to buttress their own messages. And you can do the same.

4. Use other people’s content outright.

With appropriate permission, of course, and preferably with an opinion to share. As the person who’s screening the entire realm of knowledge in your field, picking and choosing a select few to share with your audience makes you look like the expert who holds forth on the usefulness (or lack thereof) of the information out there. Be the filter. Be the trusted resource.

5. It’s about content over time.

Relationships don’t happen overnight, in love or in business. By making a list for yourself of the ideas, magnets, and solutions of your business, you can authentically share new and helpful information over the long haul.

6. Good enough is good enough.

In economics, there’s this thing called the Law of Diminishing Returns. In layman’s terms, it says that at a certain point, the effort you put into improving something will cost you more than what you get out of that effort. It’s the same with producing content. You can spend weeks, months, and years jiggering and editing and trying to get everything “just right.” Or, you can send your content out on a catapult, where it can reach your Ideal Audience, so you can get to work on your next endeavor.

7. Be conscious (and conscientious!) about what you put out into the world.

People have a way of finding content months and years down the line. This can be a very good thing…or a very, very bad one. If you’re less than impeccable with your word, it’ll come back to bite you in the proverbial posterior. As Bogie said in Casablanca, “Maybe not today, maybe not tomorrow, but soon, and for the rest of your life.” This is the Law of Attraction in action - what you focus on and put “out there” to the universe is what comes back to you. Act with honesty and integrity, and everything’ll be a-okay.

Good luck, fellow content creator! No matter how you choose to get your content out there - newsletters, webinars, comic strips, whatever - these seven tips will help guide you through the process of making those all-important connections with your Ideal Audience.

Remember, people aren’t sitting around trying to figure out ways to give you money. But they DO want to: learn, be entertained, find specific information, get more time, freedom, money, and pleasure, and especially AVOID PAIN AND MISERY. Help them do any or all of the above with your content, and they’ll reward you for it.

Lani & Allen Voivod, aka ‘The Content Lovers,’ help lifestyle entrepreneurs and million-dollar businesses ‘A-Ha Themselves!’ in fun and profitable ways. For immediate access to insider knowledge on more than 12 of the easiest, most effective, and most affordable ways to market your products and services for long-term success and profitability, check out “The ‘A-Ha Yourself!’ Action Guide” at http://www.epiphaniesinc.com/actionguide.php.

Tags: creating content, Writing

How Google Applies the Lessons of Scale

So how does Google apply these lessons of scale? For starters, Google does not buy expensive hardware. PCs are unreliable, especially if you have thousands. However, they are cheap and fast. So what’s Google’s strategy? Craig says they exploit the processing power of off-the-shelf PC hardware and simply make the software more reliable.

Craig revealed that Google buys cheap hardware on a mass scale. The problem is that these cheap processors are notoriously unreliable because they are packed into datacenters by the thousands and they are running 24 hours a day so they get very hot. Commodity hardware therefore fails at an accelerated rate. Once you cope with that realization, you need to design recovery situations to deal with the problem. So Google’s software understands that their data can fail at any moment and works harder to cope with that.

For every server at Google, there is another with exactly the same data on it, the same configuration, the sam

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