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When you’re hunting for keyword phrases to use for your web pages or PPC campaigns, how do you actually know which phrases are likely to make you a profit?

And even more importantly, how do you actually find them?

First, lets review what might determine the profitability of a keyword phrase, and then I’ll tell you where you can go to find them quickly…

So what factors should you consider when trying to determine the profitability of a particular keyword phrase?

- the frequency of which your keyword phrase is searched on - the number of other web pages competing for your keyword phrase - how your keyword phrase is written - how much Pay Per Click advertisers are willing to bid for your keyword phrase - how closely matched your product is to your keyword phrase - does your keyword phrase include a product or brand name within the phrase

These six criteria above will go along way to determining how profitable a phrase will be for you.

Lets go through each of the criteria in more detail now and explore further how each actually influences the potential profitability of your keyword phrase…

1. Keyword Phrase Search Frequency

The higher the frequency that a keyword phrase is searched on, the higher the probability that it will be profitable as it will drivee you more traffic.

If your keyword phrase is never typed into a search engine, it definitely won’t bring you any traffic so you won’t make any profit from it!

2. Competition For Your Keyword Phrase Just because a keyword phrase is heavily searched on doesn’t mean it’s going to be profitable for YOU!

There is no point in optimising for traffic from highly searched on keyword phrases IF there are already thousands of other sites doing the same … because you’ll struggle to compete and have little chance of getting to the top of the rankings.

Therefore, for a keyword to be profitable, it needs to attract “reasonable” volumes of searches whilst not having too many web pages to compete with for the top spots … otherwise any chance of profitibility will be lost!

3. How The Keyword Phrase Is Structured This is a key point. When you discover a keyword phrase that gets a lot of searches and is structured in the format of a “question”, you’ve potentially found a highly profitable keyword to exploit.

What do I mean by “structured as a question”?

Well, if you discover a highly searched on keyword phrase that starts with “why”, “how”, “where” or “which”, you’ve discovered an opportunity to provide the searcher with a “really targeted benefit”.

When you see the same question being repeated, you can be sure there’ a lot of people in that niche wanting to know the same information … so if you create a product that provides the answer and market around that keyword phrase you should see some great results … keyword phrases that are centered around a question are your opportunity to give them something valuable that they want … it’s your foot in the door!

In particular, I find using keyword phrases that are “questions” to generate information products to give away as part of my list building process to be highly effective. Simply find the answers to the question and put together a short report to give away is a great list building tool.

4. How Much Google Adwords Advertisers Are Paying For The Keyword Phrase

If advertisers are prepared to pay a lot to dispaly their advert against a keyword phrase, it must follow that its a valuable keyword phrase, and therefore should be profitable … makes sense does it not? Life really does not need to be complicated …

All you need to know is how much advertisers are bidding for a keyword phrase … if its a lot and it gets traffic but isn’t too competitive, it should be profitable … if your product is closely targeted to it of course.

Knowing how much a keyword phrase is worth in Adwords is really valuable, it really indicates whether or not there is likely to be money in the niche or not … particularly if you’re going to try and make money from Google Adsense

I’ll show you a great tool in a moment for finding information on Adwords bid amounts for keyword phrases.

5. How Well Matched Your Product Is To Your Keyword Phrase

There’s no point in identifying a potentially profitable keyword phrase and then using it to sell a product that isn’t closely matched to it.

It’s really important that your product is closely aligned to the keyword phrase if you’re to make money from that phrase and achieve good conversion rates.

6. Include A Product Name In Your Keyword Phrase

Keyword Phrases that include a specific product name or brand name are likely to be high converting keywords if you’re going to use them for affiliate marketing, because people already have been pre-sold on the product as they know of its existence before they search on it.

For this reason, if you’re affiliate marketing, include some keyword phrases that centre around the product or brand name.

So there you have it, you now know how to identify profitable keyword phrases using the six criteria above to analyse their potentially profitability.

I promised to tell you where you could find all of the information you need to analyse your keywords in one single place … well if you click on the link below I will!

Richard Taylor, the author, has made thousands of dollars in the last year as an online marketer. He uses one powerful tool in particular for all of his keyword research, research that has been at the heart of his earnings. Visit his site to discover which incredible keyword tool he uses.
http://www.essentialseotools.com

Tags: keyword research

Whether your advertising streams concentrate on PPC, SEO, newsletter advertising, or a combination of these and any other advertising models, the landing page is one of the most important factors to consider. Primarily, the landing page needs to closely match your visitors’ requirements but it also needs to be set up to convert and persuade those visitors to take the desired action. A desired action can be anything from signing up for a free newsletter or offer to making a purchase - a landing page should lead visitors towards this conclusion.

Meeting Visitors’ Needs Through Page Relevancy

The landing page needs to be relevant to those that visit it. This means researching your visitors and, specifically, what they are looking for. Search engine visitors can be more difficult to read, especially if they have arrived via a long-tail or non targeted keyword. However, the inclusion of SEO and PPC keywords identifies to the visitor that they are on the right page and that the page offers the information they want.

Page relevance has been mentioned within various Internet marketing discussions, and it’s important in landing optimization too. The landing page has to be as relevant as possible to the ad or link that directed a user to that page. When setting up PPC ads, banner ads, and article ads, this should be a simple concept. You know the keywords and you know the content of the ad that led your visitors to that page.

Read the rest of this entry »

Tags: ecommerce marketing

One of the most important factors to online success is list building. No matter what goals you’re pursuing with your online activities, building a good healthy contact list is vital for a successful outcome.

List building plays a major role in developing good relationships with your site’s customers, clients and visitors. It can be used to get more traffic, leads and sales for your site or business.

For these reasons contact building should be high on your list of priorities when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set-up as long as you understand two simple, yet well-proven principles of list building.

To be really successful, your list building must incorporate these two key elements. Without these two main ingredients you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand and utilize these two factors in your list building.

Any list should have these two key elements:

1. Value

Your list should have value. It should offer something valuable to the one subscribing. It should offer important information, quality content, special deals/discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.

Subscribers join a list for the benefits it will bring them, whether it be valuable content, special deals or a connection to an expert in their area of interest; your list must have value for the subscribers. They must benefit from joining your list.

If you’re building a list, just write down all the benefits someone would receive from joining your site or list.

- receive important information - get special valuable content - receive special deals/discounts - get training videos/workshops - get timely announcements or news

Make these benefits your main selling points when you’re building your list. Don’t forget there may also be a psychological reason for joining your list - many people like being part of a group or membership site. It’s human nature, we all want to be emotionally involved with certain topics or causes, so don’t ignore this aspect when building your list. Everybody likes to feel included - lists can fulfill this emotional need.

Simply give your subscribers something of value and you will build your list quickly and easily.

2. Free

Whatever you offer - make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, ebooks, discounts, prizes… everybody loves a free gift. Just make them an offer they can’t refuse.

Some marketers argue that giving away free items will attract the “wrong kind” of customer or subscriber - people that will never buy anything because they will expect it to be free. But this has more to do with the nature of your gift and the kind of contacts you’re building - giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops… will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to incorporate the free element correctly.

Besides, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling. It is one of the most effective ways to build your list quickly and easily. Just make sure you’re giving away something of value to the person receiving it and they will turn to you, time and time again, to find what they’re looking for on the web.

So the next time you’re building a contact list make these two key elements the center of your activities. Just remember “give them value and make it free” and you should have no problems with list building.

EXPLODE YOUR SALES by building your OWN OPT-IN LIST! Get a Step-by-Step Guide that will show you How to Start, Build and Manage your OWN HUGE Opt-In List! Click Here: List Building eCourse Or Our List Building Toolkit: List Building The author is a full-time online marketer and has used list building to produce a very comfortable online income.

Tags: list building