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March 28, 2008

The 8 Winning Elements Of The Successful Business Website

It is amazing how successful internet home business websites have so much in common. I have analyzed hundreds of times the websites of the best performing internet business owners and seen these similarities.

One common feature is that these successful sites are likable and somehow easy to use. Everything looks so clear, so it is easy to judge whether you like it or not.

They look so simple, that I often ask, what special they have and how they have become so successful? It seems that the simpler and the more user friendly the site is, the better chances it has to create big sales.

Very clearly one big success factor is that the finetuning work should concentrate to take away all the unnecessary elements and non-selling links.

1.Winning Element: Attention Grabbing Title.

The title is absolutely the most important element of the site. It should contain the promise and to describe the content of the site.

The job of the title is to persuade the visitor to continue and to find the things that are useful for him.

The headline should be written well and it should stand out from the rest of the copy. It also should be the first element, which catches the visitor attention in seconds, because if it does not do that, the visitor continues the surfing.

2.Winning Element: Well Written Copy.

The Internet is the information highway, so the role of the copy is very important, this is the world of the words. The copy should draw the readers attention immediately to the benefits your offer give to him.

The style is important and the target is to build up the trust from the first contact. The copy should make the reader enthusiastic about the benefits but it should not use hype style overpromises, because they will destroy the trust.

3.Winning Element: Easy Site Navigation.

This is the technical must, because nothing drives the visitors away faster than the bad navigation. The site structure should be clear and logical, so that the visitor knows all the time, where he is and to where he could go from here.

The menu should be the same on every page and clearly accessible and also easy to understand. The terms should be clear, despite of the fact that you may want to use internet home business keyphrases.

4.Winning Element: Call To Action.

After the copy has presented the main benefits it is the time to call the reader into action. Yes to tell him directly what to do and not to leave him guessing, how should I go on? Action is everything and we have to call the reader to do that.

One good way is to lower the bar, i.e. to offer a cheap or free trial opportunity for some weeks, before the reader will buy the product. The efficiency is the better, the more often you call the reader into action.

5. Winning Element: Images.

One picture tells more than thousand words. You should include photos of every product you sell, because they make the products more real, than the copy alone.

If you have lots of products for sale, you can use thumbnails that link to larger images. This speed up the page loadings.

6.Winning Element: Optin Form.

Most of the internet home business visitors needs at least five contacts before they will buy. However if they are interested about what you offer, it is important to get their name and email address through an optin form on the visible place of the site.

In this process you have to give them a gift, an email course, a free e-book or something like that, which again will sell your offer later on. Now you can send them messages during a long period of time, which clearly makes the process more productive.

7.Winning Element: About Us Section.

The idea of every internet home business site is to build trust over a long period of time. This requires that you tell enough about yourself and give your contact information for further questions.

An effective way is to use a picture about yourself and some information in the form of a story and underline your expertise as a marketer in this area. This shows people that there is a real people behind the business.

8.Winning Element: Site Freshness.

People and search engines love unique, fresh information. That is why you should update the content very often and change those parts that do not work anymore and add some elements which show right away that something new is available.

It is useful to look the competing sites in your internet home business niche, because they are a great source of new ideas. Another idea is to make sure your site can stand out from the crowd.

The marketing is very important but the key is still the quality of your internet home business site. It makes the people to come back and it is the real place, where they can reach you and your offers.

Juhani Tontti,B.Sc., Marketing. Fine tune Your Site And It Will Work For You Day And Night Automatically. Find More Information From My Home Business Site.

One Response to “The 8 Winning Elements Of The Successful Business Website

    […] 14, 2008 Just came across this article which makes for some nice reading on the topic of functional website design. It provides 8 key tips […]

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