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Now that you’ve attracted bidders with your auction title, you have to get them to bid on your item by telling them why they should bid. What you are essentially doing is writing sales copy. You want to get them excited about what you are offering.

You should start off with a headline and a sub-headline. This is something that most eBay sellers fail to do is use a headline to begin their description. A good headline should create a problem that the reader can identify with and stress the main benefit of your product in solving that problem. It should also generate excitement and a desire to learn more about your product.

After the headline, you introduce your product with an overview. The overview shows the value of what you are offering and shows them why it’s a great solution to the problem you introduced in your headline. Then you describe your item in detail. You want to include all pertinent details of your item, such as brand, make and model, condition, warranty, packaging details and any other relevant information. Tell any interesting features about the product that make it stand out, what you can do with the item, and so on. All this will help demonstrate the value of the item.

After you describe the features of the product, you should translate these features into benefits. A feature is an attribute of an item. A benefit solves a problem for its owner. In other words, benefits answer “What’s in it for me?” for the buyer. It answers why they should bid on or buy your product.

It’s very important to establish your credibility in the eyes of potential bidders. There are several ways this can be accomplished. If you are positioning yourself as an expert, back up everything you say with details of your experience, qualifications, or awards in your chosen category or industry. Do this by placing a link to your About Me page or My World Page where you can include details about your background. Be honest when describing your items and don’t leave out anything. Be up front about any defects will boost your credibility. Use testimonials from people who have bought from you before by using your eBay feedback. Last but not least, use proper spelling and grammar. If you present a sloppy image with bad grammar, you won’t encourage people to bid on your item.

Make use of as many images as you can get of your item. The more the better. Make sure you use good lighting and make certain the images are clear. This especially true for high value items. It is a good idea to acquire some good lighting equipment and a good quality digital camera. The picture don’t have to be professional quality, but they need to show as much of the product as possible. If you are having items drop shipped for you, ask the supplier to provide you with several pictures of the item to use in your description. Or you can order one item as a sample and use it in your pictures.

It’s also important to give clear terms and conditions. List your terms and conditions such as payment options, bidding and shipping restrictions, shipping and handling fees, taxes and duty, warranty and refund policy, feedback guidelines, contact information, and delivery details(clearly state when you will ship the item).

Add a strong guarantee. Offering a money back guarantee is a proven marketing technique that is an excellent way to increase bids and sales. It may be tempting to place a time limit on your guarantee, but these guarantees don’t carry much weight. It is far better to not include a time limit because it will send a strong message that encourages more bids and sales. If someone has had an item for more than 30 days they are not likely to suddenly turn around and send it back. If someone does send it back, it’s usually because they have a genuine problem with the item and it’s only right they get a refund. You may get a few returns, but they will be outweighed by the extra sales you will generate with your guarantee.

Create a sense of urgency to encourage immediate bids. Auctions are urgent by their very nature but it’s a good idea to create a sense of urgency in your auction. One way to do this is to repeat the benefits of your item. If your item is no longer being made or is hard to find, emphasize its rarity and the fact this might be the last chance to buy it.

Now that you’ve written your description and offered a guarantee, you now need to ask for the sale. You’ve convinced the buyer they want the item and you need to ask for the sale. It doesn’t need to be long, just compelling. You can restate the benefits of the item and ask for the bid.

This is by no means a complete course on writing sales copy, but it will give you a good place to begin writing auctions that will improve sales.

Allen Owen is an enthusiastic home business entrepreneur and engineer. Have a look at his eBay tips e-zine: http://www.thedigitalresevoir.com

Most SEO’s will agree that Blogs are an important part of their Toolkit. Blogs offer both on page and off page benefits for our client’s sites.

Implementing a Blog is relatively simple to do…the tough part is getting the client to agree to one.

This is the first in a 5 part series looking at Blog Strategy with a focus on Clients. In this post, I’m going to look at some of the typical objections clients have to implementing a Blog Strategy, and how to answer them.

The Client: Why would I think about implementing a Blog Strategy?

Blog growth is exploding. If you do a search on Technorati for “blog” you’ll receive over 15 Million search results.

There is a good reason for this.

Blogs are becoming the de facto source for news and information for our culture.

Here is a case in point. A couple of years ago, I heard that there had been a recall on Polly Pockets. Given that I have a baby who puts everything in her mouth and these toys in the house, I headed straight to the computer to find more information.

What struck me as incredibly interesting is that the only information available that quickly was through Blogs. Although I couldn’t find the actual news source, I was able to find a link to the information I needed (including the companies recall) through a Blog.

The Client: We have always resisted a Blog because we’re not sure anyone would read it. Who wants to read an online diary about plastic products / rugs / or the petroleum industry <insert client industry>?

What? You don’t have a Burning Desire to tell your online story about Plastic Products/ Rugs / or the Petroleum Industry <insert client industry>?

Are you crazy?

Of course not. Chances are your industry doesn’t lend itself to an online diary.

So why is a Blog a Good Idea?

Don’t think of it as an online diary. It’s much more than that. In addition to it being an opportunity to talk to your client in a different tone than the rest of your site, it’s a very Search Engine friendly, Social Media friendly infrastructure.

Blogs provide an opportunity to add a great deal of content to your website. And search engines love content.

If you look at the analytics of your website a few months after implementing a Blog, you’ll typically see a large increase in the number of search phrases that people are finding your site with.

Unlike typical SEO where you’re optimizing specific pages for specific keywords, a Blog allows you to talk about your product, services and industry in very natural language.

This is critical because if you’ve ever examined the long tail of your search results, you’ll know that you will never in a million years anticipate all of the “wild and wacky” search phrases that searchers will use to find your site.

(To the reader) It’s important that you don’t sell the Blog solely on the reasons that we as the SEO want to implement a Blog.

We all know that blog content can get indexed quickly; that it provides another method of link building; various plug ins make things like RSS and Social Media easy to use; etc.

But that’s looking at the Blog from our perspective as SEO’s.

Instead of using SEO jargon and technical terms, try to provide the client with real life examples that they can relate to (although I must say, many of my clients are so Internet Marketing savvy, they could be SEO’s )

The Client: That makes sense but I’m also worried about running out of ideas for posts. My biggest concern is the potential resource requirement that a Blog might create.

That’s a very important point. Implementing a blog can be like getting a new puppy. You’re really excited at first about it and then you realize just how much work this is going to be.

Coming up with post ideas is one of the Key Success Factor for your Blog. As such, before the final decision to launch is made; and before the Blog is built, we will brainstorm at least 30 ideas for future Blog Posts.

When implementing a Blog for our clients we often think of 7 to 10 potential categories for the posts then come up with 3 to 5 ideas for each category. This is important for two reasons. First, this exercise will help you (the client) to realize that there are hundreds of potential post ideas.

Second, these post ideas become the foundation of your editorial schedule. Once we’ve agreed on 30 to 50 post ideas, then we’ll plan out who will write the posts (us, ghost writers, the client, delegates with in the clients company, guest bloggers, etc).

And we’ll put a schedule to it so everyone knows what is expected of them in advance. By knowing in advance who is going to do what and by when, Blog the posts done.

(To the reader: I like to speak to my clients about process. I find that outlining the steps involved in what we do helps to demystify the process. Although it sometimes seems like we just magically press the “easy button” in actuality most of what we do has nothing to do with magic and everything to do with hard work.

Also, outlining the process helps to manage the clients expectations. If they know what the next steps are then they can become a part of the solution. Also, by focusing on how you are going to do what you are doing, it demonstrates to the client that you’ve done this before.

Most clients understand why a Blog Strategy will benefit them. Its usually more of an issue to explain how we will make it a success. From large companies to SME’s most firms have resource constraints that must be addressed.

This is the first in a 5 part series on Blog Strategy with a focus on clients. This series will explore:

1. How to Sell your Client on a Blog Strategy
2. How to develop a Blog Strategy? What makes it a ‘Strategy’ versus just implementing a Blog?
3. How to Come up with Blog Post Ideas for Challenging Industries
4. What are realistic measures of success for your Client’s Blog?
5. How to get your Blog Traffic to Convert

Jennifer Osborne writer and marketer for Search Engine People.

Tags: blog marketing

Gone are the days of running an ad in the yellow pages or local newspaper and crossing your fingers that the right eyes would pass over it. Your customers look to the instant gratification of online search, sometimes even through their mobile phones, when they’re ready to make a purchase. Implementing local search best practices will ensure that these qualified customers find you.

In a 2007 Nielsen and WebVisible, Inc. survey of people who had searched for a local service vendor in the last 90 days, 6% reported they would visit a vendor in-person, 11% would make contact through a website form, 16% would write to an email address and 68% use a phone number posted on a website to contact the vendor. Make your phone number and contact information highly visible on your website, and assign trackable URLs and phone numbers to each advertising referrer that you use. Keep track of what’s working and what isn’t in an analytics program. This allows you to keep your program measurable and to continually optimize for leads and conversions.

Here are the tactics (and measurement methods) that turn a local marketing effort into a lead generation machine:

Read the rest of this entry »

Tags: local search, Marketing

Sometimes your customers tell you exactly what they are looking for in a product, and even point out features, or hidden benefits, of your existing products.

If you listen closely, they even show you whole new ways of marketing your products.

The perfect example, offering a powerful marketing lesson, in our new Viral Document Toolkit, a PDF brander and rebrander.

Viral Document Toolkit was designed to allow a user to create, or import and edit, a text document, or any document created in the Microsoft Office Suite, Open Office Suite, or related programs. It can also easily handle any RTF file.

After the file is edited in the Viral Document Toolkit “Builder” specifying which parts are to be rebrandable, it is saved in a special file format (a .vdt format). That .vdt file, along with the Viral Document Toolkit “Brander” is passed along to customers, joint venture partners, affiliate, etc.

Those that you pass rebrandable files to, open the Viral Document Toolkit Brander, browse to where a rebrandable file is, and then open any file with the .vdt extension.

Once the file is open, the program instantly recognized all of the rebrandable portions of the document, and displays them in a table where you can change any of them that you choose to.

The Viral Document Toolkit software allows you to make plain text, hyperlinks, and embedded hyperlinks rebrandable. It even allows you to designate HUGE blocks of text as rebrandable (replaceable). You can also rebrand hyperlinks embedded behind images.

One of our potential customer was watching a video of the Viral Document Toolkit which was posted on our site at: http://ViralDocument/Toolkits.com and noticed that the software allowed you to do something ELSE that he wanted to do.

As he watched the demo video, and looked closely at the types of files that could be opened within the Viral Document Builder, he noticed that the dropdown list showed no only Word, WordPerfect, RTF, etc., it also showed several PDF options.

This customer instantly purchased the software because he had a number of old PDF files that he wanted to update. These files had links that no longer worked, and even sections of text that were no longer accurate. He saw this as the perfect tool to fix those problems.

When the customer purchased and began using Viral Document Toolkit, he noticed that his version did NOT offer the option for opening existing PDF documents.

He became VERY upset and quickly let us know that, accusing us of “tricking customers.”

We explained to him that the Viral Document Toolkit was never intended to allow you to modify existing PDF’s and that it couldn’t do that. That capability never crossed our minds as we developed the software.

The customer insisted that he had seen the software show PDF’s as an option in the dropdown menu in the demo video.

Upon going back and reviewing my own video, I discovered that he was correct. Viral Document Toolkit would indeed allow me to browse to and open any PDF document that wasn’t password protected or encrypted. If it was password protected, it would open it if I had the password.

Further digging revealed what had actually happened. Viral Document Toolkit uses the converters, and other “pieces” internal to software already on your machine to identify what types of documents are on your machine that it can manipulate. It can “see” practically anything that’s a part of the Microsoft Office Suite, for example.

The program was also “seeing” PDF converters that I had downloaded and installed on my laptop when I was working on other projects. On several occasions, I had documents ONLY available in PDF that I needed in Word format so that I could update them. These were generally documents that I had created or purchased the rights to change them, but that I couldn’t locate the source files for.

With the converts already installed on my machine, Viral Document Toolkit did indeed have the ability to use the pre-installed drivers/converters to change ANY PDF file that I have except those that were encrypted or password protected (where I didn’t have the password).

This customer has pointed out to us a “hidden benefit” of using our software that we had not even sought to create. That customer had pointed out to us a whole new segment of the marketplace to us.

That customer had shown us that we did indeed have a piece of software that would allow you to rebrand almost any link in any PDF document.

It goes without saying that you should not violate copyrights or licenses when changing PDF’s. However, an observant customer taught us “How To Brand Practically Any Link In Any PDF”

Willie Crawford in an internet marketing with over 11 years of experience in generating massive website traffic, subscribers and sales using viral marketing techniques. Viral Document Toolkit is the latest tool he shares with his visitors at: http://ViralDocumentToolkits.com

Tags: link, pdf, text link

For business owners, lifestyle entrepreneurs, and otherwise savvy professionals, creating content to help get their message, mission, and vision OUT THERE can be daunting sometimes - especially if you don’t fancy yourself a “writer” or some other media-producing maestro.

And sometimes, we make things more complicated than they have to be. Heck, as “The Content Lovers,” we can obsess over this stuff like there’s no tomorrow. It gets in the way of taking action, and moving forward with our business and vision.

With that in mind, we offer you these seven really good bits ‘o advice for easily creating powerful and consistent content, regardless of whether you deliver it with text, audio, photos, or video. (Knowing, of course, we personally use this advice ourselves.)

1. Mine what you already have.

It’s excavation, not creation. Take content you’ve already developed - like the answers you’ve given to clients in emails, phone calls, and in person - and use those to develop content. If one person’s asking, others may be, too. Then, you not only look like an expert, but you never have to answer the question again!

2. Give ‘em bite-size chunks.

We all do it - overwhelm people with the knowledge we can share about our business or field. But at a certain point, people’s attention just turns off. Don’t try to shove 50 tons of diamonds into a 5-pound sack. Offer seekers of your content bite-sized chunks of knowledge, and the option to go deeper.

3. Leverage other people’s content to support your own ideas.

Ever hear marketers throw out headlines like, “What Steve Martin can teach you about your own marketing and branding”? They use the content generated around well-known events, ideas, people, and pop culture references as analogies to buttress their own messages. And you can do the same.

4. Use other people’s content outright.

With appropriate permission, of course, and preferably with an opinion to share. As the person who’s screening the entire realm of knowledge in your field, picking and choosing a select few to share with your audience makes you look like the expert who holds forth on the usefulness (or lack thereof) of the information out there. Be the filter. Be the trusted resource.

5. It’s about content over time.

Relationships don’t happen overnight, in love or in business. By making a list for yourself of the ideas, magnets, and solutions of your business, you can authentically share new and helpful information over the long haul.

6. Good enough is good enough.

In economics, there’s this thing called the Law of Diminishing Returns. In layman’s terms, it says that at a certain point, the effort you put into improving something will cost you more than what you get out of that effort. It’s the same with producing content. You can spend weeks, months, and years jiggering and editing and trying to get everything “just right.” Or, you can send your content out on a catapult, where it can reach your Ideal Audience, so you can get to work on your next endeavor.

7. Be conscious (and conscientious!) about what you put out into the world.

People have a way of finding content months and years down the line. This can be a very good thing…or a very, very bad one. If you’re less than impeccable with your word, it’ll come back to bite you in the proverbial posterior. As Bogie said in Casablanca, “Maybe not today, maybe not tomorrow, but soon, and for the rest of your life.” This is the Law of Attraction in action - what you focus on and put “out there” to the universe is what comes back to you. Act with honesty and integrity, and everything’ll be a-okay.

Good luck, fellow content creator! No matter how you choose to get your content out there - newsletters, webinars, comic strips, whatever - these seven tips will help guide you through the process of making those all-important connections with your Ideal Audience.

Remember, people aren’t sitting around trying to figure out ways to give you money. But they DO want to: learn, be entertained, find specific information, get more time, freedom, money, and pleasure, and especially AVOID PAIN AND MISERY. Help them do any or all of the above with your content, and they’ll reward you for it.

Lani & Allen Voivod, aka ‘The Content Lovers,’ help lifestyle entrepreneurs and million-dollar businesses ‘A-Ha Themselves!’ in fun and profitable ways. For immediate access to insider knowledge on more than 12 of the easiest, most effective, and most affordable ways to market your products and services for long-term success and profitability, check out “The ‘A-Ha Yourself!’ Action Guide” at http://www.epiphaniesinc.com/actionguide.php.

Tags: creating content, Writing

How Google Applies the Lessons of Scale

So how does Google apply these lessons of scale? For starters, Google does not buy expensive hardware. PCs are unreliable, especially if you have thousands. However, they are cheap and fast. So what’s Google’s strategy? Craig says they exploit the processing power of off-the-shelf PC hardware and simply make the software more reliable.

Craig revealed that Google buys cheap hardware on a mass scale. The problem is that these cheap processors are notoriously unreliable because they are packed into datacenters by the thousands and they are running 24 hours a day so they get very hot. Commodity hardware therefore fails at an accelerated rate. Once you cope with that realization, you need to design recovery situations to deal with the problem. So Google’s software understands that their data can fail at any moment and works harder to cope with that.

For every server at Google, there is another with exactly the same data on it, the same configuration, the sam

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Think about the path that people take when they hit your site. Perhaps the visitor enters from:

Keyword Search -> Blog Post -> Another Blog Post

or

Direct Search -> Home Page -> Products Page

Regardless of the scenario, they all have one thing in common. It’s a linear relationship that ultimately leads to a dead end.

Enter the Loop Strategy

The premise of the loop strategy is that we never want to leave the visitor without telling them what the next step is. There are no dead ends because each page leads to another page.

Maybe they follow the planned path, more than likely they don’t

But the point is that we keep the visitor engaged in the site’s content until they find something that they want to buy.

In the scenario pictured above, your visitor could enter on any point. Let’s say they landed on an article that was relevant to a long tail keyword search. In a linear relationship, once they read the article, they usually leave.

In this case, the article points them to a related blog post. They read the post and decide to register for a newsletter. Upon registration they’re asked if they’d like to take a brief survey. If they do we’ll give them a white paper. In the white paper we reference (link to) other articles. And away we go.

Your traffic isn’t stupid.

They just aren’t as familiar with your site, business, or products as you are. Consider the experience of a first time visitor. They happen to find your site through a keyword search, social media, maybe even because of an off line advertisement.

The visitor may be interested in your content/product/service but they have little or no loyalty at this point.

The propensity to exit is high. I entered your site. I enjoyed your content. I’m done.

unless

you tell them where to go (not there).

How do I employ the Loop Strategy?

1) This strategy is not for every website. A content rich site is necessary to successfully employ this strategy.

• Enjoyed this post? try this one
• Like this article? look at this white paper.
  
• People who like this topic love this product/article/paper (whatever your call to action is).
  

Always tell your traffic where to go next. Keep them in a perpetual loop.

Content doesn’t have to be articles though. Let’s say you have an electronics site. So long as the site is content rich with product descriptions, testimnials etc, you can employ this strategy.

• Like this iPod? try this carrying case
• Need a carrying case? what about external speakers?
• Which external speakers are best? here’s what other consumers had to say…

2) Think about the most logical path for the consumer to take. If I enjoy this content then I’ll probably like that too.

3) Build the next step into your template. Don’t add new content without thinking about what it relates to. Link it to the next step.

Is this just usability and calls to action?

maybe

But it works.

Jennifer Osborne writer and marketer for Search Engine People.

It seems as though everywhere I turn I’m bombarded with information about some aspect of social networking — Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch…the list goes on and on. I’ve been quite slow to jump on the social networking bandwagon. I did create a MySpace profile about a year ago, and recently gave up on doing anything with it, as I wasn’t seeing any results.  My new choice in the social networking arena is Facebook, which is where my target market appears to be hanging out.

Based on my use and evaluation of several of these platforms over the last few years, here’s my synopsis of the 3 primary social networking sites important for online business owners:  Facebook, MySpace, and LinkedIn:

Facebook:  This one is the current fad, with many people conducting teleclasses and coaching programs on how to best use it.  I do like its clean interface and easy-to-read profiles.  Many people, from all demographics, seem to be on Facebook.  The service offers the ability to add friends by searching for high school/college classmates and by searching former/current colleagues in the workplace.  The downside to the application is that you must have a Facebook account in order to view anyone’s profile. More and more plug-ins (small applications) are being added to Facebook every day that tweak how this application functions.  If you’re an author or a business owner, Facebook permit you to add stand-alone pages about your business(es) or book(s) to your profile.  Lastly, if you blog, you can plug your blog feed into your profile to update your friends from your blog every time you make a new post.

LinkedIn:  This has been the steady, reliable, social networking platform that’s very career and job focused.  Your profile consists primarily of your job history, without much flexibility to promote your business.  If your target market consists of corporate types, this is probably the social networking platform for you.  You have the ability to add connections in the same way that Facebook provides, and your connections have the ability to submit a recommendation about you if they wish.

MySpace:  I still find MySpace the most annoying of all the social networking sites, and hear too many horror stories of MySpace stalkers and of people having to close accounts due to harassment by other users.  This is still the domain of teen set, although most musicians and many artists successfully create followings here for themselves.  MySpace offers many options to personalize and customize your profile, which renders many profiles virtually impossible to read.  If your target market leans toward teens or creative types, this is the social networking site for you.

Here’s what I have learned along the way to make social networking a successful marketing strategy for your business:

1.  Pick one platform.  So many business owners spread themselves too thin by participating in several social networking sites.  I’ve discovered that you could easily devote your entire day to this endeavor and never accomplish anything else.  Pick the best platform that will get you in front of your target market and stick to it.

2.  Determine your objective.  How does this social networking task fit into your overall marketing strategy?  What’s your objective — to sell more info products, to grow your list, to develop joint venture or strategic alliance partners?  Determine your goal and remain focused on that goal in all that you do when spending your time to work your platform.

3.  Work the platform.  No marketing strategy will succeed unless you pay attention to it.  In order to successfully use social networking, you need to work your platform every single day.  Ideally, this means devoting 30-60 minutes each day on activities like seeking new friends/connections/, commenting on other people’s profiles, updating your own profile, and notifying your connections about your current activities.

4.  Be patient.  Rome wasn’t built in a day, and you won’t see results of your efforts in a day, either.  This is a slow and steady process, much the same way that face-to-face networking is.  You’ve got to be out there building relationships and helping others before you’re going to see your social networking goals realized.

5.  Invite others.  Don’t hide the fact that you’re playing in the social networking arena — invite your contacts to play along with you.  Most platforms offer you the ability to send out these invitations from your contact database. Let your ezine subscribers and blog readers know as well — never pass up an opportunity to get to know your contacts.

Like it or not, social networking is here to stay.  Follow these five tips to make social networking a marketing strategy that works for your online business.

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com . Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com

Tags: social networking

Dr. Craig Nevill-Manning is a New Zealander who joined Google in 2000 as a Senior Research Scientist to develop more precise search techniques.

Previously, Craig was an assistant professor at the Computer Science Department of Rutgers University, where he conducted research in data compression, information retrieval and computational biology. Before that, he was a post-doctoral fellow in the Biochemistry Department of Stanford University, where he developed a software suite used by pharmaceutical research laboratories to identify the role of particular proteins within cells.

A scientist at heart, Craig is probably best known as the developer of Froogle (recently re-named Google Product Search) and the founder of Google’s software engineering center in New York City.

This article is a summary of his presentation at Webstock 2008.

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I recently partnered with a programmer friend (David Schwartz) to launch a new PDF brander that I’m convinced could be my most successful product ever.   Given that this PDF brander is so inexpensive, that’s a pretty big statement.

The PDF brander is called Viral Document Toolkit, and as I mapped out a “product launch formula” or “product launch strategy,” I made a few notes to share with you.

Over the years, I’ve helped to launch many successful products, and I’ve also watched many product launches fizzle or never even get off the launch-pad.

Here are some of the seldom discuss, or under-emphasized, factors that you need to consider when mapping out your own product launch formula.

1) Existing Proven Demand

Of all of the factors that I look for in a new product … proven, existing demand is the one element that I consider essential.  Having to educate your market as to why they need a product, or even what it does, is too much of an uphill battle.

With the Viral Document Toolkit, I had been monitoring conversations on popular discussion forums for years, and knew that the market wanted a new PDF brander with  the features Viral Document Toolkit offers.

Just as importantly, I had been searching for a PDF brander that could do the things that Viral Document Toolkit does. Since this was a “personal pain” that I had experienced, I deeply understood exactly what the market was looking for. When you can offer a  product that the market wants AND you fully understand their needs and wants, then your product launch can be almost effortless.

When you understand the pains of the marketplace based on personal experience, you can more easily express those pains in language that resonates with your ideal customers.

2) Difficult To Duplicate

If a product is too easy to duplicate or reverse engineer, you’ll have copycats under-pricing you before your launch is in full swing.

You’ll expend a lot of energy and resources to make the market more acutely aware of a “solution to a pressing problem” only to have someone else tap into the energy you created, and then  dissipate it by under-pricing your product.

With Viral Document Toolkit, I used the difficulty and pain endured just in creating the software as an indicator that it would be relatively difficult to reverse engineer. At the same  time, much of the products development was shrouded in secrecy to give us a bigger “head-start” on the competition who might  eventually figure it out.

3) Sense Of Product Ownership

A product launch requires joint venture partners, and they are often much easier to recruit if they have a stake in the success of the product.

One way to accomplish this is to put them IN the product. Include interviews, audios, videos, or bonuses that were provided by prospective joint venture partners. For them to help create a  product, and then not promote it, would create tremendous dis-ease within them on a psychological level.

What would be causing the discord would be inconsistency in their behavior. They indicated that they believed in the product enough to help create it, yet they don’t believe in it enough to promote it. Their subconscious minds would likely resolve this conflict by pushing them to promote the product… provided it is a qualityproduct.

4) Persistence

This factor is very under-rated in the success of any online product launch. Your potential joint venture partners are often victims of information overload and task saturation.   They often tentatively agree to promote your product, but soon become absorbed in more urgent tasks.

By persistently reminding them of your launch, the fact that time is running out, and that they did  commit to promote it, you gently nudge joint venture partners towards actually promoting your product.

In “the product launch formula,” persistence often means the difference between a product that is promoted by “Mr. Big” and a product that no one promotes.

5) A Well Mapped-Out Plan

You need a well mapped-out plan that identifies all of the players, tools, tactics and timing.  Nothing should be left to chance.

Conditions beyond your control will appear, and you have to adjust,  but you need to begin with a plan that you assume will be executed flawlessly!

My friend Jeff Walker has the most thorough planning process that  I’ve ever seen. He has it in a course called “Product Launch Formula.”   When I first went  through Jeff’s Product Launch Formula, I embraced  everything that he taught, and instantly adopted his habit of  mind-mapping.

I credit Jeff, and how he used mind-mapping software with making flowing-out a product launch so easy that once you start the process, there is no question of  what to do next.

Since I spent 17 years flying military cargo aircraft, often flying to distant airdrop targets with split second timing, I really  appreciate planning what you’re going to do, and then carrying out  your plan. When I flew airdrop missions, it was expected that you would fly 2 - 18 hour flights over challenging terrain and arrive at a precise set of coordinates in the air within seconds of when you planned on being there.

I now often map out, and carry out, product launches with that degree of precision.  I encourage you to do the same.  I also encourage you to check out Jeff’s Product Launch Formula. It’s temporarily off the  market,  but he plans on releasing a version 2 soon!

If you want to monitor the release, and confirm where you can get the best  deal on it, I encourage you to visit: http://BestProductLaunchFormulaBonus.com

In any event, incorporate the five seldom discussed product launch  secrets listed above into your projects.  Since so few of your competitors  use them, you will  have a tremendous advantage

Willie Crawford is a joint venture broker, and product launch authority.   He specializes in using viral tools to effortlessly alert the market to hot new products. 11 1/2 years of online marketing has convinced him of the  power of viral PDF’s.  You can quickly and easily harness this amazingly effective tool today at: http://ViralDocumentToolkits.com