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Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, consistency and engagement.

What may not be as clear are the contributing factors that elevate one website consistently higher than any other in the category. My hypothesis is simple (1) the content must be impeccable and (2) the sources that reference the site must have trust. The graduation from just another site into industry expert is a crowning achievement.

Instead of building links, if more webmasters focused on who links to you, what anchor text they are using and where the link is pointed (hopefully at the most appropriate page), then acquiring top 10 rankings would not be out of the ordinary. Search engine algorithms are mathematical guardians of the index. Their job is to ensure order and relevance and function transparently behind the scenes of every search.

The first objective is based on the worthiness of your content (creating the ranking criteria that can get you in the top 1000 searches). From there it is a series of on-page and off-page combinations that toggle relevance and affect where you content lands in the search engine result pages. This metric is often easily influenced (particularly when endorsed from authority sources). So, just because you rank in the top 70 for example, does not mean that ranking is etched in stone.

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Tags: seo strategy, Website Promotion

There are literally thousands of internet forums. They are a wonderful place to advertise your business. Best of all, online forums bring free advertising to your business; what is better than free advertising?

Online forums are simply a way to exchange ideas and offer information to others.

There are two main reasons to participate in forums:

1) To answer other people’s questions/comments

2) To post your own original questions/comments.

One of your goals is to promote your expertise in your particular industry. Remember, people are attracted to leaders and if you come to the forums with a leadership mentality ‘ people will begin to seek out your advice and counsel.

How to Participate in a Forum

Simply click on a link at the bottom of this page to log into an online forum.

- Create your free account (including username and password; keep the same username, password and signature for all the forums that you belong to)

- Create your signature file (an ad placed at the end of each of your forum posts). This signature file is of the upmost importance! It advertises your business to everyone that is in these forums. The more posts that you make on online forums, the more people will potentially be exposed to your website (through your signature file).

Here are 10 sample signature files that you can use for your home-based business:

Finally….an Honest AND Lucrative Home-Based Business Are You Ready to Make $5,000 a Week?

Dreams CAN Come True! Take Part in a 7-Trillion Dollar Industry! Don’t Let Another Day Pass You By… You Deserve Prosperity! It’s Time to Change Your Life! EVERYONE Loves to Travel. Tired of Living Paycheck to Paycheck? It’s Time to Plug Into Success!

You then “hide” your URL inside of the signature file. This can be done by clicking on the button that says “link” and then typing your URL inside of this pop-up box.

Remember, some people will help you out a great deal; others will be negative and difficult. Don’t let the negative people depress you. Keep your focus always positive! Don’t get into fights or “yell” at people online. You want your posts to always remain positive and helpful, no matter what!

RULES FOR FORUM POSTING:

- You can post in any forum that is interesting to you. Although the “Main Discussion” areas will have the most activity, experiment and get to know the people in the different online communities. You will find that they offer an enormous amount of support and free tips. They will, in essence, become your friends as you travel through your online adventures!

- Make sure that when you respond to posts you never blatantly advertise your business. BLATANT ADVERTISING IS HEAVILY FROWNED UPON! Instead, offer comments, suggestions, and questions. Remember, your advertising is in your sig file.

- In addition, your posts should always add fresh insight to the discussion. - If you decide to begin a new post, take the time to look back over the previous original posts to make sure that no one has posted on that topic before. If there is a similar post, join that discussion instead.

HOW TO POST YOUR REPLY:

- Click on the Title of the discussion that you would like to contribute to

- Click on “Reply to Topic”

- Type you reply in the new page

- Click “Preview” to look-over your post

- Click “New Reply”

Your job in forums is to establish new relationships with people. Once people begin to see you as a leader and an expert, they will be much more open to hearing about your business!

Jessica Swanson is an extremely successful entrepreneur, marketer and life coach who has achieved a high six-figure income. She has mentored hundreds of others to achieve the same results. You can visit her at http://www.unlimitedprosperityteam.com

Tags: forum marketing, SE Tactics

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus, increasing the possibility that a prospective web surfer will have an interest in their products and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factors that are taken quite seriously. It still is. With the allure of money, of course.

Graeme Briggs.[briggo] - For more great tips, visit my blog at http://briggosaffiliatecashsecrets.blogspot.com Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/?71487Learn how you can start making a fantastic income working from home with your family and using your home computer.http://nehoma.com/grabri506 .

Tags: adsense, google adsense

Unless you’ve been living under a rock, you’ll have noticed that Twitter has been the rising social media star of 2008. Twitter is basically community micro-blogging, or group chat, similar to the old IRC communities that were around in the 1990s, but more interactive. Twitter even has it’s own lingo such as tweet, retweet, tweeple, twits and twitterati.

The sheer influence of Twitter in such a short space of time has impacted the very nature of social media. There are reports that people are spending more time twittering than writing blog posts or posting to forums. What is it about Twitter? Is it the instantaneous conversation? The voyeur factor? Or the undeniable human instinct to follow the crowd?

Whatever it is, Twitter’s got it. So much so that new search engines have sprung up to enable people to search Twitter conversations that they might have missed. Two of these are Summize and Twistori. The first enables you to search Twitter conversations via keyword, phrase or Twit. The second and most fascinating one is a voyeuristic slide show of conversations in real time, based around six emotions: Love Hate Wish Think Believe Feel and Wish. From the imagination of one of my favorite Webstock speakers, Amy Hoy, together with Thomas Fuchs, Twistori has already gained attention and praise from Twitter founders.

So now there’s no excuse for missing the conversation.

Ever heard of the 90/10 pay per click rule? Basically it says that 90% of PPC success is enjoyed by only the top 10% of advertisers who know the inside methods to getting the most from their PPC campaign. And oddly enough, it’s basically true. Especially when it comes to Google’s AdWords, which offers the most advanced methods to help advertisers get their money’s worth (and then some!)

Some people use pay per click (PPC) as their primary source of search engine marketing while others use it as a way to get steady supplemental targeted traffic. As an SEO professional I’ve developed PPC campaigns for my clients so they get targeted traffic while the organic optimization is ramping up, which often takes weeks or months. Whatever the reason, PPC is a good way for any online business owner to get targeted traffic and a great way for those who know how to use the system to their advantage. And that’s exactly what this article will do for you.

But before we dive in, just why is AdWords so valuable? There are plenty of reasons but for starters…

1.) AdWords listings are seen by more than 80% of all Internet users on millions of sites ranging from Google and AOL to very specific niche locations it would otherwise take forever to research and manage independent advertising accounts with.

2.) Your ads can be targeted specifically by region or language.

3. ) Ads that you can constantly update and test are a great way to test what keywords are really best for targeting in your organic SEO efforts, which can be very time consuming and expensive.

Step 1: Get an AdWords Account

If you don’t already have an AdWords account, it’s easy enough to sign up for at http://adwords.google.com. Once you have your account you can begin creating ads and finding the best keywords. Actually, you can use Google’s free AdWords keyword research tool even without an account by visiting https://adwords.google.com/select/KeywordToolExternal.

Step 2: Develop a Killer Ad

Here are the things to know about ad development broken out by Title and Body…

Ad Title:

1.) Use targeted keywords NOT your company name

2.) Mention a benefit, rather than a feature.

3.) Take advantage of the “Dynamic Titles” feature by entering the following code in your title “{KeyWord: Your Keyword}” (without quotes.) This allows you to use the same ad body text with a dynamically generated title that matches exactly what the searcher is looking for and makes your and the most relevant it can be. By the way, this is case sensitive; “{KeyWord: Your Keyword}” will make the first letter of each word capitalized while “{keykord: your keyword}” will make it all lower case.

Ad Body:

The body or text of your ad need only do two things; hook ‘em and then reel ‘em in. The hook is something that peaks their interest such as “Increase your Profits with XYZ software.” While reeling them in involves what traditional marketers refer to as a “call to action.” This might be “Download your Free 30 day Trial now.”

Note: Do not over capitalize your ad. At best just capitalize the words you feel are most important to the viewer. It’s OK to capitalize the first letter of each word in the title but not the body.

Step 3: Maximize URL Usage

While we’re on the subject of what the searcher sees in your ad, we need to consider the URL. Google will let you make the visible URL different than the actual URL leading to the landing page where the visitor will end up after clicking your ad. This is huge! Take advantage of it.

This feature will let you test multiple landing pages in your ads to see what pages are converting sales best while showing the visitor the “display” URL for your product. Let’s say the landing page being tested in this particular ad is “…com/XYZ/purchase3.htm.” When that ad gets clicked you will soon see if “/purchase3.htm” is converting better than “/purchase1.htm.” But here’s the magic… By using a display URL of “…com/XYZ/” , and actually having the product there as well, you are building your brand and providing a visual queue for users to manually type in the URL if for some reason your landing page is unavailable.

Step 4: Use Special Keyword Advantages

Obviously keywords are a very big factor in the success of your campaign. Choosing the best keywords is extremely important and using Google’s “Keyword Matching Options” can help take your great keywords one step further. Just click the “Advanced option: match types” link when setting up your ads and choose from the following…

1.) Broad Match: Is the default and will show your ad each time all of the keywords in your keyword phrase are entered.

2.) Phrase Match: Looks for the order of words in your keyword phrase and only shows your ad if the order matches. Your ad will still show if your phrase is any part of the search query, but only if the word order is the same.

3.) Exact Match: This is the most stringent and will only present your ad if your exact keyword phrase, and ONLY your exact keyword phrase, is used.

4.) Negative Match: This is a nice feature that will stop your ad from showing if a word appears in the search query that you don’t want to get clicks for. The most common example is “free” which would eliminate you paying for clicks from people who just want a free version of what you offer.

Step 5: Find and Use the Best Keywords

Now for the most important aspect of your pay per click campaign; keyword selection. The more targeted keywords you can find, the better. Google offers a great free keyword tool as we discussed early on. Here are the qualities to look for in your keywords:

1.) A good “Average Search Volume” rating (check out the blue bars)

2.) A high search volume for the previous month (especially true for seasonal topics)

3.) The lowest possible “Advertiser Competition” rating

4.) Look for common misspellings and use the “exact match” feature to get plenty of low cost targeted traffic.

5.) Scroll down the page and find hidden gems that others miss. There are a lot for those who look carefully enough.

Insider Tip: You can also collect hundreds of low volume keywords, put them in a spreadsheet for easy upload and use the “Dynamic Title” feature we discussed earlier to generate hundreds of low cost highly targeted leads.

Professional Tip: SEO professionals typically use specialized keyword selection and spy software because it does weeks worth of work in a matter of hours. Keyword Elite (http://www.KeywordEliteWeb.com) for example, can generate thousands of valuable keywords in minutes and does “ethical spying” that exposes the competition and makes placement takeover easy.

That’s all you need to know to join the top 10% of PPC advertisers getting the most out of their campaigns with minimal effort. Best of luck!

Scott Jason has been an SEO professional since 1999 and is the founder of http://www.BestSEOcopywriting.com . He has developed and managed PPC campaigns for both small companies and corporate giants alike.

Tags: pay per click, ppc, website marketing

If you’re serious about getting great ranking on Google you need to be serious about linking. Of course there are lots of ways to get links so we’ll focus on just the methods that are fast, low cost or free and get the best results. Here are three that can put you on top of Google in no time flat!

First let’s start with getting inbound links from directories. A link from a directory gets a lot of weight from Google because they value it as a form of endorsement. You’ve probably used some directories yourself, like Yahoo. Or maybe you’ve used some without even knowing it, like The Open Directory Project (DMOZ.org) that powers many of the most popular search engines, including Google!

Each directory is different and offers different options for obtaining links to your site. Here’s a rundown of how different directories will link to your site…

1.) Free Submission: Just like it sounds. No charges for inclusion. DMOZ.org is the best one and powers Google, AOL and even Yahoo Search (not Yahoo directory.) Just be sure to follow their submission guidelines and pick the most appropriate sub category possible for inclusion. This is extremely important.

2.) Paid Submissions: They charge a fee to review the submitted link and possibly list the page. You might pay a few dollars one time, a recurring annual fee or as much as the $300 that Yahoo charges for commercial site review.

3.) Reciprocal Link: These usually require you to link to the directory before they will even consider linking back.

4.) Featured Link: Your link gets a premium spot that you pay for.

5.) Featured Homepage Link: This is a featured link on the homepage. As you’ve probably guessed, this can get real expensive.

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Tags: google linking strategies

Believe it or not, the article is true. This is what happened to a friend of mine. I am not at liberty to name the SEO company, especially since the investigation is still ongoing, but this is what happened.

A couple months ago, my friend hired an expensive SEO company (charged $2500) to reoptimize his website to get maximum exposure for the search engines.

After he paid the fee, he soon learned that they contracted out the job overseas to a bunch of random people who asked for his website hosting username and ftp password and told him that it should be ready in a few days.

They made some changes to his website. He visually saw many of them but not all of them. They said wait 3 months before making any other changes and let our SEO work do the job.

He waited, and his traffic started dropping. He contacted them, and they told him that it was completely normal while his website was being reindexed by Google, and to be patient.

His orders began to suffer, his visits were decreasing, he barely lasted the 3 months. When he tried to contact them again, they had disappeared.

He hired someone else to go in and take a look at his website to figure out what had gone wrong.. This is what they had done..

In his product catalog, some of the product names had a special hidden javascript next to them. When someone would go to the main website and click everything, the website would perform normally…

HOWEVER, if they came through a google referer in the http request, the javascript would activate and send his visitor to a competitor / spammy website who was selling the same products.

The only way he could have seen this, is if he visited his website like a normal visitor would who showed up from Google. Instead, he manually typed in his website address and therefore the javascript wouldn’t activate.

So here is a guy, who pays $2500 to an SEO company to help increase his traffic, and instead, all they ended up doing was stealing his money, AND his traffic.

This is something that everyone needs to be careful about. Don’t EVER trust an SEO company unless you have investigated THEM first. Don’t just hand over your FTP username and password to someone, and say “go ahead, and do what needs to be done”

…in this case what needed to be done was to hijack his website, steal a nice sum of cash, and run off in the middle of the night. His payment was cashed overseas, and the free mail accounts they had were no longer operational.

A real nice scam. Plus you have to wonder how much they made off his free traffic they stole over that 3 month period. How much other website hosting traffic did they steal from other websites caught in their SEO scam?

We’re all so desperate to get to the top rankings of the search engines, sometimes, we lose our business sense, and just hand money over to the first person who promises what we want to hear.

Jie Fang - Please share this story with anyone you know. More useful articles like this are at http://sillyinternet.blogspot.com

Tags: Security, seo marketing

Social media implies that you facilitate a two-way discussion, rather than a one-way bombardment of marketing messages. In short, this means that you stay engaged and in a discussion with visitors.

Social Media sites come and go like the wind. It seems like every 5 seconds some entrepreneur is just around the corner with another Digg or del.icio.us knockoff.

Hoping that whatever maneuver they can bring to the table will make them this week’s hot topic or at least clever enough to catch the eye of whomever might have some money and want to absorb some wicked bit of code or an entire social media community.

Social media (or new media) involves a LOT of things, a lot of tech, and could need a lot of resources (not necessarily money). When you say you do social media, and you want to launch a network of some sort, does that mean the entire process is done in-house?

Social media marketing can bring traffic and links to any website. Too often, marketers overlook the value of social media and tend to stick with traditional methods, while the younger generation of webpreneurs has employed social sites as an every-day strategy.

Social media is gowing at a such a rate that domains, websites and blogsites will increase in value due to the increased demand for webspace. The social aspect is driving the net into new territory and expands exponentially because of its viral nature.

Social media - as understood in a Web 2.0 context and has enabled us to play more effectively than was practical previously, on a global field.

Social Media has released us, freed us: and we won’t go back. Social media has been a great resource for both ideas and traffic for my blog. If you work and get noticed in social media and it gets passed around that’s a great way to promote your work.

Social media seek’s (in theory and in word, at least) a different kind of influence: peer review and approval. The medium and the form of discourse that it supports are wide open.

Social Media is a Branding Exercise - while social media sites can send you a lot of traffic very very quickly they can also be excellent places to do branding. Every time a reader or potential reader comes across you on a social media site the more you reinforce your brand.

Social media marketing is actually becoming necessary but it has to be done right. It is about the weight of numbers and it will bring some honesty, ethics and accountability back to doing business.

Social Media is conversational media in all its interactive forms including text, video and spoken words - whether face to face, over the Internet, over the airwaves or via mobile technologies such as iPods and cell phones.

A Social Media Club is intended to be a place where amateurs and professionals can come together to learn from one another, to understand each other and to work together on the things that make meaning in their lives - their personal passions, their professional endeavours and their noble pursuits.

Social Media, doesn’t even really exist as a subset of media. Everything is social now, we just expect it. Social media companies will race to provide metrics that show impressive results, but that’s not necessarily a good thing, especially given the ways measurement may shape investment and in turn shape the evolution of social mediums.

Social media campaign’s go far beyond the traditional agency model of media planning and buying. So do advertisers they actually get into the game and get their campaign’s out there.

Social media is changing the way online businesses advertise because control of the message is shifting to the consumer.

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.

Social media will be the optimal place to market especially with a recession. Social networks are a rich source of HIGHLY niche audiences and therefore are highly target-able.

William Potts is a Internet Affiliate and Niche Marketer and the author of Affiliate Performance Secrets. For Affiliate Strategies, Tips and Marketing resources check out: http://www.affiliateperformancesecrets.com

http://www.william-potts.com

Tags: social media, social media strategy, Web 2.0

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Learn how you can start making a fantastic income working from home with your family and using your home computer.http://nehoma.com/grabri506.For more great tips, visit my blog at http://briggosaffiliatecashsecrets.blogspot.com Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/go/71487/23

Tags: generate traffic, SE Tactics

Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more.

To make sure you are writing power copy that is sure to grab your prospects attention and make them beg for what you have, I am going to share some copywriting tips and secrets.

Let’s get started with the first and most important element…

Headlines like this one:

“Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales”

With only a few seconds to grab the attention of your site visitor and pull them into your site, your headline is the most important element of your website.

Many people think of their website as a store, and they open with “Welcome.” After all if you have a store and someone walks in, you are going to welcome them to your store. This is a mistake for websites. Let me explain.

When someone lands on your site, they are not actually in your store yet. They are standing outside your store - they are looking at the sign and the window display and trying to decide if they want to come in.

Your headline is your sign and your window display - it is what has to entice visitors to come in and browse.

It is only once they start reading your copy and checking out what you have to offer (clicking other links, looking at pictures etc) that they are actually in your store.

So, you could have great copy, wonderful products or services at great prices, an exciting offer or breaking news and it just doesn’t matter unless people read it.

Don’t fool yourself into thinking your site doesn’t need a headline. It may not be a “sales letter site”; you may look at it as a catalog site or an information brochure site - but either way it doesn’t matter. You need a compelling headline to get people to come in and look around.

A lot of time, effort and research (testing) have gone into writing the perfect headline. Please remember that you should test different headlines and see what works for you. To get you started, here are the Top 3 things you must know….

1. You may be familiar with AIDA. It stands for Attention, Interest, Desire and Action. It means you have to remember to: capture your reader’s attention, arouse their interest, increase their desire and lead them to take some kind of action. All are important pieces of the puzzle. You have to remember with a headline, the action you want them to take at this point is just to keep reading. Let’s explore increase their desire. What that really means is to elicit an emotional response from them. People buy based on emotion. In addition to desire, another great motivator is fear. In face, fear of loss is a greater motivator than desire to gain.

Read the rest of this entry »

Tags: article marketing, create powerful headlines, Writing