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Search engine optimization (SEO) and search engine marketing (SEM) are two of the most powerful and profitable things you can do for your online business. As Google celebrates its twelfth birthday there are Internet shoppers than ever, with more choices than ever. So let’s take a few minutes to see how you can beat the competition and dominate Google.

This article has three parts; Stats, Spying and Shortcuts. Each part can be used individually or grouped to provide quicker results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.

Part 1; Search Engine Stats: This will give you the latest intel on search engines. This is to help you make informed decisions on how to spend your SEO time and where to spend your SEM money (search engine marketing, which includes pay per click advertising.)

A.) Google gets nearly half of all US searches performed on the Internet so you can bet that’s at the top of our SEO to do list. Here are the exact numbers as provided by the “comScore for searchenginewatch.com” survey:

42.7% Google 28.0% Yahoo! 13.2% MSN 7.60% AOL 5.90% ASK 2.60% All Others Combined

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Tags: SE Optimization

What site would you prefer to go to? A site that has 100 pages of content but has not been updated in a year, or a 50 page site that keeps adding new content once a week?

Search engines think the same.

As you start to build out the content on your site, space it out and try to upload a new 200-500 word page every week.

Each one of these pages should go after a different keyword or keyword phrase. Use the top keywords from your PPC campaign.

We’ll repeat this point since it is so important: a website that is stagnant and has not changed content over the last year will never lead the pack in search engines.

What are the easiest ways to add fresh content to your page?

A) Build a site that is easy to update and change.

We recommend that you build your site in a modular way. Just think of a site built out of Lego blocks. Every page on your site will consist of a lot of Lego blocks and you can use the same Lego blocks on each of your pages.

Let’s say for example you want to change your top header. Most websites navigation bar at the top. If you are using a modular site that uses Lego blocks, then one Lego block would be for your top header. Now you can just update this one Lego block and the header on all of your 68 pages is automatically updated.

This will save you hours of work and make it far easier to update your pages and keep them fresh. Fortunately, you don’t have to be a programmer to use this. Building a modular site with Lego blocks is very easy. We cover this in detail in the module on Site Design.

B) Add dynamic content into your site.

Dynamic content is content that automatically keeps changing. In the past, adding dynamic content used to be very hard but with new advancements it has become super easy to do.

Here’s an easy way to get updated content into your website effortlessly. Let’s say that you are trying to build an expert site on “web design.”

In this case, you could go to a site such as BlinkList and automatically add the latest “web design tutorials” that people are finding online to your site. To do this, all you would have to do is:

1. Go to BlinkList
2. Look for the instructions on the sidebar to BROADCAST the content.
3. Copy and paste the javascript code that is provided by BlinkList into your site If you did the above, you would have a section on your site that would constantly show the latest web design tutorials that people are discovering online.

This is not only great content for site visitors but would also keep your site fresh and help significantly with SEO.

C) Attach a blog to your site.

Blogs are very easy to update and should be a key part of every search engine optimization. Search engines like Google love regularly updated, content-rich sites ‘ which is exactly what blogs are!

Most blogs are updated with new articles and information on a daily basis; over time the search engines recognize them for their wealth of information and boost their ranking.

Blogs also contain a rich supply of links. Since bloggers are always looking for ways to keep their blogs fresh, they are likely to use links rather than create all the content themselves.

Links to quality sites, including blog search engines and directories, can lead to high search engine rankings.

If you have a great site with excellent content that visitors love, this will start to work in your favor. If you are just spamming search engines and not providing value for the visitors, then Google will eventually catch up with you.

Bjorn Brands is a successfull enterprenuer who transitioned from having his own building company to a great online business. Check out his site and see for yourself how his FREE course can help you do the same at http://www.moneyacces.com

Tags: Web Design, website

In general, Google gives precedence to older site’s in it’s results. That is, if two identical sites existed, the older of the two would likely rank higher in the search engine results than other.

This makes logical sense of course.

If a website has been up and running for some years it is likely that the webmaster cares enough about it to keep renewing it each year.

Equally his visitors like the site enough to keep returning - thus making it worthwhile for the owner to continue working on it.

Conversely spammers throwing up hundreds of por quality sites realise that their type of sites tend to be banned from the search engines quickly so these sites never last long. After all, why pay to renew a site if you can’t get any visitors to it?

And so this leads us to the mysteries of website aging.

In short, when you launch a new website you will typically have to wait anything between 3 and 6 months for it to really start performing well in Google.

Because of this, older domain names and sites have value purely in terms of their age. Indeed, some internet marketers refer to “aging” a website like a bottle of wine, for best results.

For new web masters this is often not a possibility but as your website empire expands you may want to consider this process for faster results.

The technique is incredibly simple, and essentially involves planning ahead.

You decide on the web site(s) you will likely be building in the next 3-6 month window and buy the domain names now. You stick up a one page “holding site” - the sort that simply says “This site is coming soon” - and then get it indexed in Google.

When it comes to the time to actually build the site you have a well-aged domain.

Another tactic in the websitw aging arena is to register domains for longer periods of time for the very reasons discussed earlier.

Some entrepreneurs have claimed that registering a domain for 2,3 or more even years rather than the standard 1 year will help to convince Google that you’re in for the long haul and that you aren’t planning any “funny business”.

One final technique to discuss on this topic is that of buying existing sites or domains that have been registered in the past.

Here’s an example.

Someone buys a domain, builds a website and markets it. They start generating links to the site buy eventually for whatever reason they stop paying attention to the site.

You may well be able to convince this person to sell you their site - a pre-aged site - for next to nothing which you can then turn into your own site for an instant search engine advantage.

Alternatively you can wait until the domain name expires and hope the owner doesn’t bother renewing it.

You could then snap up this domain for the price of any other - but this time it is pre-aged. It’s already in Google’s index and has links pointing to it.

So you bought yourself a considerable asset at a knockdown price.

Richard Adams has been teaching about ecommerce and online business since 2000 and has a free report for you on how to accept credit cards.

Tags: domain name aging, domain names