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A large number of web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, I recommend that you try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to help protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Bill Luszey- These Tips have helped myself and many others from having problems with google adsense click fraud. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/index/67956/1

Tags: adsense, click fraud, google adsense

You’ve decided to build a website. Great! Your first step is to determine its structure, the pages you want to include and the information you want provide to visitors. But how to begin?

Your first instinct may be to make your site different from everyone else’s. After all, trying to differentiate your business is what you’ve been doing throughout your branding process.

Building a website is like building a custom home

When you create a custom house, you can arrange your floor plan however you want, paint the walls as you please and fill the house with furniture you love. Your goal is to create a unique space that stands out from everyone else’s.

In the same vein, there are elements of your website where standing out makes sense. For example, the overall look of your site and your copy should be different from other sites, especially those of your competitors.

Differentiating your website is good for your small business to a point. What you don’t want to do is re-engineer its basic structure.

Standing out isn’t always the stable way to build

Underneath it all, even the most unique custom home has the same foundation and spacing between studs in the wall as every other house on the block.

By following underlying principles of construction, builders help ensure that the house is structurally sound. Why not use the same approach when it comes to your website? That way, your site is far more likely to work well for you.

To use site building rules, of course, you need to know what they are.

Rule 1: Do competitive research

Before someone sets out to build a custom house, they’ll probably do quite a lot of research looking at other houses, determining the architectural styles that appeal to them, and perhaps even checking out homes in the neighborhood where they want to build.

The same goes for your website. You need find out what you’re up against. Once you’re familiar with competitors’ sites, you can make sure that your site will not only be different in the right places, such as look and feel and content, but that it will also be comparable in the right places.

Most likely, your competitors have been building their sites for some time and probably updating them to answer customer questions and market their businesses more strongly. You don’t want prospects to pass you by because your site doesn’t answer an important question that a competitor has addressed.

Visiting other sites and making notes of basic structure, business information presented, customer questions answered and even relevant tools and articles gives you a jump start on creating a site that facilitates apples-to-apples comparisons.

Rule 2: Plan your site architecture

As you may suspect, planning your site architecture is like drawing up architectural plans for a custom house, where you plan just what you’ll include and what will go in each space. For example, do you want a library? A formal dining room? And where will you put the piano?

Similarly, for your website, you must decide the pages you’ll include and the information on each page.

When planning your site architecture, think about what you’d like your website to do for your business. Do you want it to bring in clients and close sales? If so, pricing information and even a shopping cart can help do that. Do you need your site to get media attention? Then a Media Room might be the key. Make sure to include the pages and content required to get the job done.

In addition, think about how you plan to expand your website in the future. At the beginning, designing a website of more than 10 pages can overwhelm a small business both in terms of budget and time required to write the content.

But, if you create an expanded site map at the beginning a website wish list if you will then you and your website strategist can determine which pages will be most important in helping you reach your goals. You’ll also have a clear roadmap you can use to add on to your website as your budget and schedule allow.

For more about the pages to include on your website, see this article: Pages To Include On Your Website.

Rule 3: Name your pages in a way that makes sense

Have you ever walked into an unfamiliar house and been unable to find your way around? You probably asked the hostess where the kitchen was so you could drop off your pot luck dish or the way to the bathroom.

On a website, though, visitors don’t have the luxury of asking where things are. So you want to make it as easy as possible for them to find the information that they need.

Some small businesses want navigation button names to be clever or interesting. But, it’s important to think about the website visit from your customers’ or prospects’ point of view. They often come to your site looking for specific information. Even if they’re just browsing, they want an organized way to look around where clicking a link takes them to the page they expect. Remember that visitors don’t have a lot of time or the patience to bumble around your site.

You see the same navigation buttons on every site you visit for a good reason. Established usage conventions have trained visitors to look for names like “Services,” “About” and “Contact” when they’re out browsing around. Capitalize on this and your visitors will be able to find what they’re looking for quickly keeping your site and your business in their good graces.

Following these three simple rules makes it much more likely that your website is structurally sound and that your visitors will have a great experience there instead of a frustrating one.

Erin Ferree is a brand identity designer who creates big visibility for small businesses. Her ebook, “All The News About Email Newsletters” will tell you everything you need to know about desiging, writing, and sending out an email newsletter to stay in touch with your clients and prospects. http://www.elf-design.com/products-mini-newsletter.html

Tags: website, website design

Search engines have quickly developed into the main interfaces through which most internet users find products, services, and information online.

In fact, “just Google it” has become a common phrase in the English language. As a result, it is extremely important for your site to get maximum exposure in search engines.

Search engines want to lead users to the most relevant information that is available online for any given keyword. So focus on the user and ask yourself the question, “Is my page the most relevant page for this keyword online?” If the answer is yes, and you offer the best content for this keyword then you are well on your way.

With these 7 tips we are going to make sure Internet users will find your relevant page for a specific keyword, through the search engines.

1) Optimize your text links.

The anchor text in your text links is one of the MOST important aspects of SEO. It should always include the keywords that you are optimizing for. Here is an example for the keyword phrase “beginner lessons.”

This is bad: Click Here The mistake is that the anchor text says Click here.

Here is a better way: Beginner Lessons

Good! The anchor text is now optimized. All links pointing to this page should have the keyword in the anchor text.

Read the rest of this entry »

Tags: google pagerank, pagerank

As predicted in my blog post last week, Google has made the decision to sell off the Search Marketing firm they acquired as part of their purchase of DoubleClick.

The Performics division of DoubleClick has been divided into two separate companies, an affiliate marketing firm and a search marketing firm, with Google announcing they will be selling the search marketing business off as soon as possible. The affiliate marketing side of the business will be integrated into Google’s existing operations.

This is taken from Google’s blog announcement:

“It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party.”

Some say that Danny Sullivan’s open letter to Google last month may have prompted the search giant to take action sooner than expected. Whatever is behind the decision, it’s a smart move and one that has many search engine marketers heaving a huge sigh of relief today.