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April 9, 2008

Taking Advantage of Organic Keywords

Taking advantage of organic keywords rock – showing up on page 1 on Google or Yahoo for key terms is a great way to build traffic and is the dream of many webmasters. Lets look at how you can use organic keywords coupled with a little PPC to generate your site some amazing search results.

So, what is ‘organic keywords’? Organic keywords are those that appear naturally on your web site and contribute to the search engine ranking of the page. By taking advantage of those keywords, you can improve your site rankings without putting out additional budget dollars. The problem, however, is that gaining organic ranking alone can take four to six months or longer. To help speed the time it takes to achieve good rankings, many organizations (or individuals) will use organic keywords in addition to some type of PPC or pay for inclusion service.

To take advantage of organic keywords, you first need to know what those keywords are. One way to find out is to us a web-site metric application, like the one that Google provides. Some of these services track the keywords that push users to your site. When viewing the reports associated with keywords, you can quickly see how your PPC keywords draw traffic, and also what keywords in which you’re not investing still draw traffic.

Another way to discover what could possibly be organic keywords is to consider the words that would be associated with your web site, product, or business name. For example, a writer might include various keywords about the area in which she specializes, but one keyword she won’t necessarily want to purchase is the word “writer,” which should be naturally occurring on the site.

The word won’t necessarily garner high traffic for you, but when that word is combined with more specific keywords, perhaps keywords that you acquire through a PPC service, the organic words can help to push traffic to your site. Going back to our writer example, if the writer specializes in writing about AJAX, the word writer might be an organic keyword, and AJAX might be a keyword that the writer bids for in a PPC service.

Now, when potential visitors use a search engine to search for AJAX writer, the writer’s site has a better chance of being listed higher in the results rankings. Of course, by using more specific terms related to AJAX in addition to “writer,” the chance is pretty good that the organic keyword combined with the PPC keywords will improve search rankings.

So when you come to consider organic keywords, think of words that you might not be willing to spend your budget on, but which could help improve your search rankings, either alone or when combined with keywords that you are willing to invest in.

Guest post by Andy MacDonald, author of The SEO & Marketing Tips for Webmasters Blog.

8 Responses to “Taking Advantage of Organic Keywords

    I can understand value of organic keywords from this article. Though I have my site and written many articles in hubpages, I did not know about organic keywords,
    Thanks to the writer.
    Jyoti Kothari
    http://vardhamangems.webs.com

    Organic SEO is essence of all search engine optimization. No website can have good SRP without it.

    I did not know about organic keywords,
    Thanks to the writer.

    avatar sana says:

    Thanks, I did not know about organic keywords,
    Thanks to the writer.
    md sana
    biharboardindiaresults

    avatar obaid says:

    thanks, i did not know any organic keywords.

    avatar vidmate says:

    And the best process is always going to the best one man and its always nice.

    Wow, i absolutely love this post. I found it as an informative post. I appreciate you for giving us some knowledge on how one can use organic keywords coupled with a little PPC to generate your site some amazing search results.

    It has never occurred to me that organic keywords has such a great advantage, prior to seeing this post all that was unknown to me but i can say that i am now fully informed. Thank you for sharing

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