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May 7, 2008

Reaching Out to Attract Inbound Links

When you are trying to develop your backlink strategy it is important to understand the different ways to gain links to your site. The easiest way to get links to your site is by doing a link exchange.

Link exchanges are done with similar sites with both sites placing a link to the other. Link exchanges have been penalized by search engines because of heavy spam but there still benefits to doing a link exchange, so don’t be afraid to try.

The best links to get our inbound one way links. These links are sometimes difficult to get because there is no exchange. It requires the other web site to link to you without you linking to them. Gaining one way links should rank near the top of your off-page optimization strategy.

In order to get one way links you have to get noticed. Getting noticed online is not a whole lot different than getting noticed off-line.

In order to get other sites to link to your site you have to provide unique original content on your site. One way to develop this content is to add a blog, Forum, or other method to regularly add content to your site. If you have a static web site it will be much more difficult to gain links.

Applying SEO techniques such as the above can bring great benefits. As an example if you are trying to optimize a site that sells vitamins. The first step would be researching highly ranked competitors. After analyzing their sites you can use their blog or forum to determine what topics are hot. Typically in these community sites hot topics will draw quite a bit of traffic and comments from readers.

One method of gaining their attention is to look at the topics on their site that are creating the most commotion. After you determine the hot topic, go to your own blog and do a review of that site. In your review concentrate on the hot topic, but don’t just talk about their services. Remember you’re trying to gain attention so argue about what they’re missing or things they don’t have. The key is you’re not trying to advertise for them rather you want to establish yourself as an expert.

Many times your review via a blog will be noticed by the other site. It’s not automatic, so you may have to bring it to their attention. One way to visualize this is to imagine that you’re in a crowd of people and everyone is talking to each other. If you enter the conversation you must make sure to say something relevant. If you speak up and say something unrelated or meaningless people in the crowd will quickly dismiss you.

Here’s the trick to this technique, when you comment about a site or bring up a controversial point they have to link to you to reply to your review. Remember to position yourself as an expert when you do this. Don’t be rude or obnoxious, but make meaningful comments and reviews and you’re bound to get noticed.

Most Blogs track links to the site, so rest assured that if the blogger read something that needs to be addressed by them they will comment.

Don’t just leave it up to the whims of fate, after doing your review leave a comment on the site. You could excerpt a small portion of the review, just enough to draw attention and raise interest. This will serve two purposes, first it helps establish you as an expert, second you will benefit from their readers following the link in your comment to your site. The key is to do this on popular active sites. If the site doesn’t have an active community, reading and commenting, you will get the benefit.

Over time this strategy will help increase traffic your site and build one way links to your site. If you do it right you’ll see the numbers jump in your traffic from other readers visiting your site to get the rest of the story.

Rob Emmerson is a leading expert in SEO and has written extensivly on the subject in articles and eBooks. He offers a free SEO Course at http://www.theseosecretrevealed.com . in addition he writes a Blog on SEO at http://www.robemmerson.com

5 Responses to “Reaching Out to Attract Inbound Links

    avatar Donna Emperador says:

    I had read articles on writing reviews to get inbound links before, but yours went into more detail. I am definitely going to try this.

    avatar John says:

    Kibo Trekking Adventures is a reliable tour operator and Travel agency in Tanzania, with our head office based in Arusha Tourist City and with a branch Nairobi Kenya. Our main object is to offer a Personalized, Efficient and Competitive Service to our esteemed customers.

    We offer Safaris (tour travels) to Northern and Southern National Parks / Game reserves in Tanzania. We also provide specially Tailor-made itineraries as per our Customers’ requirements in the:

    Northern Circuit: Arusha National Park, Ngorongoro Conservation Area, the Serengeti, Lake Eyasi, Lake Natron Oldonyo Lengai and Lake Manyara. Tarangire National Parks.
    Southern Circuit: Selous Game reserve, Mikumi National Park and Ruaha National Park that are in Tanzania.
    Hiking treks to the “ROOF OF AFRICA” with its own team of guides and porters to Mt. Kilimanjaro, Mt. Meru & Usambara Mountains. Walking safaris with Armed Ranger, Eco & Culture Tourism is also available upon your request.

    We undertake all bookings on behalf of our clients of Hotels / Flights – International & Domestic based In and Out of East Africa.

    Kibo Trekking Adventures also offers tour packages to the Spice Islands of Zanzibar, Pemba, Mafia, and the whole coast region, including Bagamoyo Slave town, Pangani and Saadani Game reserve / Mkomazi game reserve. “KONEYMOON” and “BEACH HOLIDAYS”.

    Packages are available to suit the clients’ needs.

    We undertake all types of Hotel, Lodges, and Flights bookings – inclusive of International & Domestic based In and Out of East Africa

    Kibo Trekking Adventures operates all its Safaris with a Fleet of fully Equipped 4X4 Vehicles with HF Radio Communication, fully packed First aid kits, Pop-up roof / Photographic Roof for Superb Game viewing. Also, our Driver-Guides are Bi-linguistic and highly Experienced and Knowledgeable in the world of FLORA / FAUNA.

    We provide personal effects including sleeping bags, tents of all size, trekking sticks, gloves, trekking and jungle boots and all-weather jackets.

    Our esteemed clients are informed that in case you don’t have the mentioned personal effects, we provide them to you but the charge for them is included in the price quotation. But if you have them the price quotation is reduced.

    For and on behalf of Kibo Trekking Adventures, We welcome you to Taste the Adventurous Experience in its Wilderness in Africa and will make sure you have an Outstanding Safari ever with US.

    For Any further information required, please contact us through:

    Kibo Trekking Adventures, P.O. Box 7111, ARUSHA, TANZANIA.

    Head office: Behind Mc moodies, Close to Pallsons Hotel.

    Tele. No. +255 754 271573 or +255 715 271573

    E-mails:kibotrekking2000@yahoo.com , john_damas@hotmail.com or kiboadventures@yahoo.com kibotrekkingadventures@gmail.com

    ©2008 Kibo Trekking Adventures, Edited

    It was a good article. I loved reading through this. Can I bookmark this?

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