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The Quickest Way To Get Cheap Sustained Website Traffic

05 2008 Friday

By Willie Crawford in Featured

During a recent radio interview, one of the callers asked for several ways to get fast, cheap, sustained website traffic. She added on top of that “tall order” that she didn’t want to use pay-per-clicks!

Digging deeply into my toolkit of traffic generation techniques that had actually work beautifully for me, I suggested joint ventures and article marketing. Then I had to admit that article marketing often doesn’t produce an immediate flood of traffic but that it can be sustained and highly targeted.

Joint ventures get you fast and cheap traffic because you’re arranging for those who already have the attention of your ideal customers to send them to you. You’re convincing those who already have the trust and respect of your ideal customers to point out to them that you can help to solve their pressing problems.

My “answer” to the question of the quickest way to generate sustained, inexpensive website traffic still is joint ventures. As a joint venture broker, and Executive Director of The International Association of Joint Venture Brokers, I’ve seen first-hand how large, successful joint ventures with just the right partners can deliver 7-figure days.

However, the joint ventures that so typify product launches in the Internet marketing niche often miss delivering real “sustained” traffic. They are mostly “flash in the pan” launches where the traffic flow dies-off even faster than it builds up.

A better option for generating inexpensive, sustained, targeted website traffic is an affiliate program, or strategic partnerships. The strategic partnerships can even BE an affiliate program, where the partners have agreed to promote certain products within that affiliate program contributed by various members of the alliance.

In ultra-competitive niches, such as Internet marketing, where you often see dozens of new product launches per week, strategic alliances are almost a “requirement.” It’s sometimes so difficult just to get noticed that the secret to breaking through the clutter is TEAMWORK.

You often need to find a group of likeminded individuals, and then work to jointly develop, launch and promote group products and projects.

An example of a product launched using this model is the ebook “20 Ways To Make $100 Per Day Online” (http://20Ways.org). This ebook was written by members of The Internet Marketing Inner Circle (http://TIMIC.ORG), then group members created the buzz that got the product noticed and eventually started other affiliates promoting it.

The “20 Ways” ebook had a viral twist to it too though, and that’s what created and will sustain it’s growth. That viral aspect is the customer-only affiliate program. A customer is eligible to register as an affiliate, and then use their affiliate link to sell the ebook at 100% commission.

The 20 Ways Ebook was indeed launched via a strategic alliance, an affiliate program, and viral marketing. It’s a launch formula that you could easily model, and use to generate a steady stream of quick, inexpensive traffic.

Some would look at the “20 Ways” ebook though and ask “What’s the point - if you then give away 100% commission?” The answer is that you need to build-in backend sales. Add links to your product that drive repeat customer back to you, or offer additional products to those customers on your download pages.

When I further contemplate the question of the fastest, easiest, cheapest ways to generate sustained website traffic, I would still have to say joint ventures… and an affiliate program. An affiliate program fits the “inexpensive” criteria because you only pay for performance. If the traffic doesn’t convert to sales, it costs you absolutely nothing. Any costs involved in an affiliate program comes from revenue that you wouldn’t otherwise have anyway.

The only twist missing from the “20 Ways” model that I would incorporate in hindsight… is to perhaps make some part of the ebook rebrandable. Perhaps use software such as Viral Document Toolkit to allow customer who buy resale rights (as an upsell) to change links within the ebook. No kind of resale rights are offered for the 20 Ways ebook, but it is a twist that you might want to consider for one of your products.

Anyway… joint ventures, an affiliate program, and releasing viral rebrandable products are all proven methods of quickly, easily, and cheaply setting in motion a sustainable flow of traffic!

Willie Crawford is an Internet marketer with over 11 years of experience at generating massive website traffic, and sales using viral marketing techniques. Viral Document Toolkit is his favorite tool for creating rebranded PDF ebooks in minutes. Checkout the demo video at: http://ViralDocumentToolkits.com

Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action

05 2008 Friday

By Donna Gunter in Featured

One of the things I often notice on websites is that I’m not sure where to go or what to do when I arrive. There are those websites that are simply online brochures that tell me all about the features of a product or service, but don’t ask anything of me. There are other websites that give me a headache, as they try to send me in too many directions at once. When faced with too many choices, I become overwhelmed and ultimately leave the site without taking any action.

How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.

HubPages Equals Free Traffic

05 2008 Friday

By Jack Humphrey in Featured

Many of you may have heard of Squidoo which is a competitor of Hubpages.com. Basically both of them are a “free-hosted community of content producers”. Both Squidoo and Hubpages can be “grouped” into the Web 2.0 movement - where user generated content rules.

If you are already familiar with Squidoo, the your entrance into working with Hubpages will be very straightforward. Both Squidoo and Hubpages SHARE REVENUE with their content creators.

What Makes Them Similar, Yet Different?

From HubPages.com: “Hubpages purpose is to provide easy-to-use tools and traffic to help anyone to produce content and monetize their knowledge by creating webpages. There will be monetization programs to choose from consisting of products, advertisements and lead generation tools that each person can easily incorporate into their pages.

Hubpages will split revenue with the content creator. The pages are organized in the Hubpages website based on algorithmic quality index that promotes the best pages throughout the hierarchy (based on tags) of the website.

Each author will earn a reputation score called a HubScore that can be referenced to meter the quality of the content by an author. Hubpages will be positioned to take advantage of the significant numbers of new web content providers that want to supplement their income through content like many people do on eBay by selling goods.”

From Squidoo: “We divide up the money we receive in a very public way. First, we pay our bills. That’s direct out of pocket expenses like rent and servers and salary and benefits expenses (our CEO doesn’t take a salary, and neither does our board of directors).

Then, with no other deductions, we pay 5% of our post-expense revenue directly to the charity pool, 50% directly to our lensmasters and retain the rest to pay off investors and employees.”

So, other than the obvious revenue sharing, is there any other reason to consider using Hubpages? YES! As Hubpages is considered an authority by Google, you are able to make money with the Google Adsense that is on your hubpage.

Developing content on Hubpages should become an important part of your overall web marketing / promotional strategies.

In addition to your actual ‘hubs’ ranking on the various search engines, you can link directly to your other websites! And guess what? These backlinks are being ‘counted’.

So Hubpages can help you strengthen your entire marketing presence and ‘network of sites’. One of the best things about creating Hubpages and Squidoo lenses is that it can be outsourced.

Outsource the writing, and by doing so, you free up your time to create more Hubpages. Another great aspect of any free content hosting site, is that they have already built-in traffic from other members, and if you are applying your linking knowledge to this, you will be creating tons of back links…Power Linking!

Web 2.0 properties such as Hubpages and Squidoo have become an important part of our overall traffic strategy and works well in any niche market.

Remember, your competitors are most likely NOT on Hubpages so it is still a ‘land grab’.

Jack Humphrey is one of the web’s leading social marketing experts. He teaches his social media marketing tactics at Social Power Linking and blogs about social marketing and blog marketing at the Friday Traffic Report.