May 23, 2008
Many of you may have heard of Squidoo which is a competitor of Hubpages.com. Basically both of them are a “free-hosted community of content producers”. Both Squidoo and Hubpages can be “grouped” into the Web 2.0 movement – where user generated content rules.
If you are already familiar with Squidoo, the your entrance into working with Hubpages will be very straightforward. Both Squidoo and Hubpages SHARE REVENUE with their content creators.
What Makes Them Similar, Yet Different?
From HubPages.com: “Hubpages purpose is to provide easy-to-use tools and traffic to help anyone to produce content and monetize their knowledge by creating webpages. There will be monetization programs to choose from consisting of products, advertisements and lead generation tools that each person can easily incorporate into their pages.
Hubpages will split revenue with the content creator. The pages are organized in the Hubpages website based on algorithmic quality index that promotes the best pages throughout the hierarchy (based on tags) of the website.
Each author will earn a reputation score called a HubScore that can be referenced to meter the quality of the content by an author. Hubpages will be positioned to take advantage of the significant numbers of new web content providers that want to supplement their income through content like many people do on eBay by selling goods.”
From Squidoo: “We divide up the money we receive in a very public way. First, we pay our bills. That’s direct out of pocket expenses like rent and servers and salary and benefits expenses (our CEO doesn’t take a salary, and neither does our board of directors).
Then, with no other deductions, we pay 5% of our post-expense revenue directly to the charity pool, 50% directly to our lensmasters and retain the rest to pay off investors and employees.”
So, other than the obvious revenue sharing, is there any other reason to consider using Hubpages? YES! As Hubpages is considered an authority by Google, you are able to make money with the Google Adsense that is on your hubpage.
Developing content on Hubpages should become an important part of your overall web marketing / promotional strategies.
In addition to your actual ‘hubs’ ranking on the various search engines, you can link directly to your other websites! And guess what? These backlinks are being ‘counted’.
So Hubpages can help you strengthen your entire marketing presence and ‘network of sites’. One of the best things about creating Hubpages and Squidoo lenses is that it can be outsourced.
Outsource the writing, and by doing so, you free up your time to create more Hubpages. Another great aspect of any free content hosting site, is that they have already built-in traffic from other members, and if you are applying your linking knowledge to this, you will be creating tons of back links…Power Linking!
Web 2.0 properties such as Hubpages and Squidoo have become an important part of our overall traffic strategy and works well in any niche market.
Remember, your competitors are most likely NOT on Hubpages so it is still a ‘land grab’.
Jack Humphrey is one of the web’s leading social marketing experts. He teaches his social media marketing tactics at Social Power Linking and blogs about social marketing and blog marketing at the Friday Traffic Report.