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By Bjorn Brands in Featured

ecommerce Good customer service can make all the difference - especially in ecommerce where there is no face-to-face contact.

By offering excellent service you have the opportunity to turn happy customers into loyal customers. What’s more, business studies have shown that happy customers tell 4 people about their positive experience. Unhappy customers on the other hand tell 10 people how unsatisfied they are with your company.

Do the math… If you are able to offer excellent service, your bottom line will thank you for it. But in ecommerce this is easier said then done. Customer support requests can be inundating and highly time-consuming for many growing businesses.

How do you offer excellent customer service that creates growth - without sacrificing your time and sanity? What is Customer Service?

You can’t build a good e-business without solid customer service. This means responding to customer enquiries, dealing with lost packages, payment problems and returns - and finally answering questions from customers.

Good customer service is all about bringing customers back to your site and turning them into repeat buyers. You want to send them away happy and impressed enough to tell their friends - who may also become repeat customers - about your business.

The good news is that a customer service system that’s fast, efficient and delivers excellent value to the customer can be set up with very minimal cost, technology and time.

You’ll notice that few books on ecommerce deal with customer service.

After all - can customer service really boost sales and increase the bottom line? We believe it can and it should.

The key to good customer service is responsiveness. This doesn’t just mean responding to your customers demands, try to anticipate them. Good customer service exceeds your customer’s expectations.

A website with 100,000 subscribers and turnover of close to $1 million a year only needs ONE customer service rep working 20 hours a week if the proper systems are set up well.

2 Key Concep

By Willie Crawford in Featured

Affiliate Marketing When I noticed an automatically generated note from one of my email list hosting accounts at ProfitAutomation warning me that the account was approaching the 200,000 subscriber limit, and that I needed to increase its size, I realized that I finally had all of the subscribers that I really “needed.” That account is one of five that I have with ProfitAutomation, and I also have one with Aweber.

So, while I still have a goal of building my database to over 1 million subscribers before the end of 2008, subconsciously I have to admit… that’s somewhat for “bragging rights.”

As I studied list building over the years, I eventually realized that a more important question than how to grow your list is “How do you keep loyal subscribers.”

Growing a large list is fairly simple… depending upon your definition of large.

It’s as simple as:

- Having a subscribe box on every page of your website

- Having a subscribe box somewhere in the backend of each sales processes

- Giving people a very specific reason for subscribing (telling them what benefit they’ll gain from being on your list)

- Using testimonials from happy subscribers to prove that other already enjoy your ezine

- Focusing your ezine on a tightly niched topic that your audience has a real interest in

There are other things that you can do such as joint ventures, and finding ways to get in front of other publishers’ audiences, but it all centers around answering the question of “What’s in it for me?” that all of your potential subscribers have.

Once you get subscribers though, how do you keep them?

My friend Paul Myers, in his ebook, “The Amazing List Machine” taught me that you simply deliver to your subscribers what you promised them when they first joined your list.

If your ezine is on affiliate marketing, then your content teaches them affiliate marketing.

If your ezine is on website traffic generation then your content teaches them about website traffic generation.

If your ezine is on cooking (as one of mine is) then you teach them to cook.

Sounds fairly simple doesn’t it?

If you give your subscribers what you promised them when you enticed them to join your list, they should stay on your list, and read your newsletters, provided their needs don’t change.

For many ezine publishers, the tougher question becomes “How do I monetize my list without driving off subscribers.” After all, isn’t that why most of us started a newsletter?

Yes, it’s fun writing something that people enjoy reading. It’s nice getting emails telling you how long they’ve been a subscriber, and how much of a difference your lessons have made in their lives.

However, that won’t put food on your table. So, how do you monetize your list?

The answer is that you offer them goods and services directly related to the topic of your list. If your list is on cooking, then you offer them cookbooks, and cooking gadgets, and perhaps cooking videos… or live workshops.

If you ezine is about list-building then you offer them supplemental courses on list-building. You offer them software that automates the process more. You offer them case-studies that show how others are building large, responsive lists.

The whole process is fairly simple when you step back and look at it. You entice subscribers to join your list by promising them exactly what they want (that you can deliver). You keep them by delivering what you promised. Finally, you monetize your list by selling them things that make it easier for them to get what they were looking for when they first joined your list.

Take a few minutes now and examine your process. Honestly look for weak points in your system… and then fix them. Then you too will one day realize the you no longer need to focus on growing your list. Then the challenge becomes deepening the relationship that you have with list members, although you should have been focused on that all along too :-)


Willie Crawford has been running an online business, largely driven by email marketing, since late-1996. He is the author of the popular ebook “How I Boosted My Ezine Sign-Up Rate By 5200 MORE Subscribers Per Month - Virtually Overnight - And You Can Too.” Get your copy now at http://TheRealSecrets.com/5200/

By Tom Tsinas in Featured

local searchAccording to a new Juniper Research report, 1.3 billion mobile users are expected to use local mobile search services by 2013. While the trends bode well for for the mobile search industry (agencies and marketers alike) the report goes on to caution that these numbers are based on good a user experience.

Mobile devices however appear to be catching up to user expectations with the iPhone getting 50 times the amount of searches than the other leading handsets! “Apple couldn’t believe the scale of the searches, neither could Yahoo. Clearly, going down the line a good proportion of those searches will not be for content, they will be for local searches, they will be location-based searches. That will increase searches as a whole,” said Windsor Holden, principal analyst with Juniper. In fact, Google, Yahoo! and AOL recently all announced plans tied to mobile applications and development.

The Juniper report goes on to say:

  • Local search is expected to account for 43% of cumulative mobile search advertising revenues between 2008 and 2013, reaching total revenues of $4.8 billion by 2013.
  • User response rates to advertising which supports mobile local search are expected to be significantly higher than for advertising on general mobile web search.
  • Western Europe currently accounts for the greatest volume of mobile search enquiries, but that will soon change as they will be overtaken by the Far East and China region.
  • The so called “advertising overload” might act as a disincentive to consumers and might ultimately limit adoption. Other factor to worry about is the continuing public concern over search engine usage of personal data.

Another interesting fact is that research firm Strategy Analytics predicts 290 million mobile handsets will be sold this quarter, an increase of 12 percent compared to Q2 2007 and forecasts total mobile search revenues to reach $4.8 billion by 2013.

Recognizing the trends, its no wonder advertisers are beginning to take notice and look towards taking advantage of mobile marketing opportunities. One such company is Keller Williams Realty, North Americas fourth largest franchise real estate company, where today they announced a campaign aimed at individuals who are looking for a home, to instantly receive details on the property they are interested in on their mobile phone.

It certainly appears as though local and mobile search has passed the tipping point and will become part of the strategic discussions with clients.

Tom Tsinas - Prior to joining SEP, I spent 10 years with Canada’s original search engine, the Yellow Pages Group. I worked in several key Departments including Marketing, Business Development, eProducts, Local and National Sales.

By Adam Nowak in Featured

web design The combination of functionality and aesthetic qualities is difficult, but possible. Although achieving this balance requires a lot of effort and compromise, it will surely result in the satisfaction of Internet users.

Designing and creating websites require thorough knowledge of Web specificity as well as an ability to adapt to existing solutions of Internet reality. It is not sufficient to hand in WWW materials, which have functioned in paper form until now, to website designers. Very often, the way designers and graphics think differs from the way users think and act. It is not enough to know a lot about programming, graphic design or to have good taste. First of all, you should set objectives of a realized project and acquaint yourself with the needs and habits of addressees of the website as well as with the way they move around Internet resources. Familiarizing yourself with the research and observations concerning users’ behaviour and preferences, as well as their proper application, is a giant step towards the creation of functional web pages.

Functionality and cohesion

First of all, in order to design a web page, you should take into account not only its aesthetic qualities, but its functionality (ergonomics). Internet users insist mainly on quick access to information gathered on a website. Jakob Nielsen, a guru of functionality, describes a usable website in the following way: “Simplicity with the smallest number of supplements, a clear layout of information and adjusted navigation tools.” Sub-websites need to be coherent. Particular elements should be chosen in such a manner that a user has no doubts as to whether they are still on the same page or if they have moved to another website. In a perfectly designed website, the main part of the page occupies about 80% of the screen, the remaining part is destined for navigation elements. In practice, it is difficult to achieve “a happy medium”, especially with additional elements, e.g. advertisements. That is why, it would not be wrong if we managed to squeeze the main part into 2/3 of the screen. Except for main pages, which play a key role in enhancing navigation on the website.

Good navigation

The system of navigation should be simple and intuitive - users do not like acquainting themselves with non-standard ways of moving around a website. Tips and instructions concerning navigation will not solve problems of a website containing non-standard mechanisms. Easiness with which Internet users move around Web resources makes them exceptionally impatient, and if they do not know how to use a given website in several seconds, they type in another address or close the browser window. The aim of navigation is to provide necessary information to the user, which will let them answer the following questions: Where am I? Where was I? Where could I go? Some elements such as a company’s logo or other signs identifying the website, being at the same time a link to the main page, may help the user determine their current position. So-called information paths play a vital role as well, what place a given sub-website occupies on a website structure.

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Marking the option in the menu of the website, which a particular web page belongs to is a solution which helps Internet users determine their position. Furthermore, it is important to provide the subject of the page, as well as titles in the heading of HTML file. The title should be coined in such a way so as to be understood by the user, which entered a web page by means of a browser or any other reference placed outside the website. References to web pages already visited are marked with a lighter colour than those used in references to web pages not visited yet, which will ensure their unambiguous identification. Although browsers possess a return icon, it is better to place on each page a reference to the previous one. The user will focus on the part presenting the information and there they will look for the possibilities of returning. Only when they do not find it on the web page, will they look at the toolbar of the browser. It is recommended (if possible) to give the name of the target page, e.g. “return to product list.” Pages “without exit links”, or in other words, pages which we can leave only by means of a back button in the browser window. The best way to suggest the user what page they can go to is a careful design of the website structure, as well as an appropriate look of references (see also: “References”). In the case of complicated websites, it is more convenient for the user to introduce two types of navigation ‘ vertical ‘ enabling the user to jump quickly to the higher level of the website ‘ and horizontal ‘ giving the possibility of choosing a web page at the same level, e.g. the most current news about ink-jet printers. Links enabling access to subject-related pages, e.g. “see also” play a key role as well. It is a mistake to place a reference to the website displayed at the same time. Reloading the website will stir up negative emotions, especially in the case when it lasts for several seconds. Maps of websites allowing for quick access to its structure have become a standard. However, we should remember about an update of the website “scheme” or even design something which will ensure its automatic change simultaneously, together with the update of the website structure. Solutions based entirely on colour should be avoided in navigation. Not only do they make the user learn the meaning of particular colours, but they may turn out to be useless for people who are colourblind.

References

Text references should be formulated in such a way that an Internet user has no doubt as to where it leads to. Not only does it have to encourage to click, but it should be a keyword. It is not advisable to use general expressions like “click here”. Instead of using the expression “In order to see brand-new digital cameras, click here.”, it is better to use: “Brand-new digital cameras”. The text should not be too long (maximum four words). Underlined text is commonly used for references. Apart from coloured, it is additionally highlighted. Titles of references are a great facilitation for an Internet user. They let surfers predict what kind of information is on the website to which they refer, and simultaneously save time of loading the web page which does not meet the needs of the surfer. The title of the reference should not exceed 80 characters. In case the text in a precise manner describes resources it refers to, there is no need to add another element requiring the user’s attention. The standard colour used for references is blue (pages not visited yet) and purple for pages visited. This principle can be simplified: visited reference should be in lighter colour than not visited one. Especially on web pages with a great number of references, a few of which require additional highlighting, red is acceptable instead of blue. We can use any shade of these two colours. The application of a different colour will make navigation functionality worse and make it impossible for the users to decide what web pages they have already visited. While highlighting a simple text and headlines, we cannot use colours reserved for references and the other way round.


This article was translated by mLingua Worldwide Translations, Ltd. mLingua provides professional language translations in all major Western and Asian languages, software localization and web site translation services. Please visit http://mlingua.pl

By Jeffrey Smith in Featured

Autoresponders RevealedIt is easy enough to figure out who occupies a dominant search position with a clear competitive advantage for a number of pivotal phrases in your industry. What may not be clear is how they got there or how they maintain that position.

It is important to know your enemy, and it is not always the competition.Those who blindly base their existing marketing campaigns on ghosts from the past are facing a harsh online reality (dwindling sales, a minuscule online presence & mounting tension and frustration).

The mere thought of your competitors dominating prime online real estate unchecked is enough to light a fire under companies still entrenched in traditional marketing channels (Television, Radio, Print).

The time has come for off-line giants and small businesses alike to embrace internet marketing and what intrinsic value it provides as an alternative, or at least hire an SEO company to represent their interests online. Success in one arena does not guarantee results in another.

Colossal corporations that thrived in the past using traditional marketing channels are now seeing many of those wells run dry. Faced with opportunity and the potential to hone their wares online, many are jumping into internet marketing with both feet.

Unfortunately, not all off-line efforts translate into online success stories, as appeasing the new breed of target consumers is not as easy as their predecessors. This can be a challenge for larger enterprise clients, who are more likely to spend more to brand, rather than create content that bridges a gap to engage their target audience.

By Jennifer Horowitz in Featured

article writing With the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that.

Previously we talked about the importance of headlines to draw your prospects into your site. Once they are in your site and reading your content you can’t drop the ball. Your text needs to continue to compel and excite your visitors.

You need to remind them why they are there (usually your site visitors are looking for something they want or they are looking for a solution to a problem).

Your copy (text) needs to remind them of their pain and talk about the solution you offer.

Although your website is about you and your products and services, your copy needs to always relate back to them. It needs to make them feel like you understand them and have exactly what they need.

When you sit down to write your content you need to consider the following:

1. Why are they buying your product/service? What problem is your product/service a solution for?

2. What motivates your prospect to take action and look for a solution?

3. What is your target demographic? What style and wording will resonate with your prospects?

So, let me take you through this process. Let’s say you sell jewelry.

1. Why are they buying your product? What problem is your product/service a solution for?

You may think that there is no problem here but dig deeper. Why do men and women buy jewelry? They want to look nice. They like pretty things.

They want to apologize for something they did wrong and need a grand gesture such as jewelry. They use jewelry as an expression of love. They use jewelry as a status symbol.

Each of those things has emotions behind them - probably on a subconscious level.

There may be an insecurity, which can be eased by having flashy jewelry to show off to the world. There may be a desire for a reward for hard work.

Understanding the underlying reasons why people want or need your product can help you start to form ideas for your text and write copy that will have an emotional impact on your site visitors.

2. What motivates your prospect to take action and look for a solution?

Understanding the first question will help you understand what will ultimately motivate your prospect.

If there is insecurity the motivator will be the relief of that insecurity and the end result will be feeling happy and special.

If the jewelry is being purchased as an apology gift the motivator is to smooth over a problem and recreate harmony in a relationship - at least on the surface.

You get the idea, knowing why your prospects do things will help you write your copy in a way that will increase their motivation.

3. What is your target demographic? What style and wording will resonate with your prospects? Is your target market an older or younger crowd? Is there slang that can be used to help you connect with and relate to your prospects? Are they broke, rich, middle-class? Are they looking for prestige and airs of sophistication? Are they likely to pay more because they can? There are people out there that feel if something isn’t expensive it isn’t worth it.

Understanding how they communicate, what they are used to and making them feel like you understand them can help you create a feeling of camaraderie with your prospects.

Learning more about your prospect is one of the best exercises you can do to enhance your copy and really connect with your prospects. Now, keep in mind you aren’t going to address every problem and every need in every page on your site, you’ll need to think about what makes sense and what is likely the strongest motivator for each product/service.

Using the information that we established above, let’s look at 2 samples of web copy.

Sample 1: Produced with no thought for the “reason why” and the motivator.

We offer the best price on sparkling diamonds. We have engagement rings, anniversary bands, sweetheart and promise rings. You’ll be dazzled by the beauty of our diamond rings.

Sample 2: Considering the motivator and the emotions behind the purchase.

When you are looking for the perfect ring for that special moment in your life you want something as pure, clear and breathtaking as your love. Our unique diamond anniversary bands, engagement rings, and promise rings sparkle, although not as much as the sparkle in her eyes when you present her with the perfect ring. Clarity, cut and color are important; and we’ll help you with making the best selection in your price range. However, remember when you look at our beautiful rings that you are selecting a symbol of your love - follow your heart and pick the ring that will look perfect on her finger for a lifetime.

Please note, I’m no jewelry expert and this was just off the top of my head, but you’ll notice in the second sample I wrote the text for a romantic looking for that special piece of jewelry. I’ve tapped into his mindset and conveyed that I understand what it is he is looking for in a ring.

When you are working on your website copy, remember you don’t need to be a professional copywriter with years of training - you know your product/service and you know the benefits of it. All you have to do is take the time to learn a few simple concepts like the one outlined above to make small improvements in your copy that could have a big impact on your bottom line.


Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications.

By Scott Buresh in Featured

website traffic Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing.  For a while, it seemed that everyone was interested in the local search angle - even multi-national companies.  However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company’s location were unaffected. As far as local search engine optimization goes, things have changed a bit since then - at least for some.

Some time ago, Google introduced a “geographic box” at the top of its search results.  This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box (”Atlanta widgets,” for example).  The Google algorithm then has the intelligence to determine whether the query calls for results that are primarily local in scope.

Since that initial trial, Google has obviously found that its users appreciate the feature.  The engine now displays ten local search results at the top of the listings for certain queries, provided that they have a geographic modifier attached.  For example, if you type in “Atlanta gyms” in Google, you will see ten results alongside a map that shows the location of ten gyms in Atlanta.

It should be noted that you will not see local search results for all queries that contain a local modifier.  In certain instances, it almost seems as if Google somehow “knows” when a geographic modifier really means that you only offer services in a particular area.  Yeah, those guys are pretty good.

By admin in Featured

link building strategiesWhen you are trying to develop your backlink strategy it is important to understand the different ways to gain links to your site. The easiest way to get links to your site is by doing a link exchange.

Link exchanges are done with similar sites with both sites placing a link to the other. Link exchanges have been penalized by search engines because of heavy spam but there still benefits to doing a link exchange, so don’t be afraid to try.

The best links to get our inbound one way links. These links are sometimes difficult to get because there is no exchange. It requires the other web site to link to you without you linking to them. Gaining one way links should rank near the top of your off-page optimization strategy.

In order to get one way links you have to get noticed. Getting noticed online is not a whole lot different than getting noticed off-line.

In order to get other sites to link to your site you have to provide unique original content on your site. One way to develop this content is to add a blog, Forum, or other method to regularly add content to your site. If you have a static web site it will be much more difficult to gain links.

Applying SEO techniques such as the above can bring great benefits. As an example if you are trying to optimize a site that sells vitamins. The first step would be researching highly ranked competitors. After analyzing their sites you can use their blog or forum to determine what topics are hot. Typically in these community sites hot topics will draw quite a bit of traffic and comments from readers.

By Titus Hoskins in Featured

webmasters.jpgComing from an art background I know a few things about graphics, layout and design. I can usually manage to produce passable graphics for my different sites. But they are just that - barely passable.

Quite frankly, until recently, I didn’t have the money to spend on professional graphics for my sites. Now, as my sites are generating income each day, I can afford to re-invest some of my earnings into professionally produced website graphics.

That’s exactly what I did!

I just wished I had invested funds into these website graphics when I first started online because professional graphics will give you a much better conversion rate. Can’t begin to imagine the revenue I have lost by not having professionally produced graphics by web design specialists or experts. A well-done graphic is worth its weight in gold because you get a much higher response rate.

I am talking from first-hand experience here… for my latest site I invested in some professional graphics and the sign-up rate is much better than for my other sites. Plus, when I added these graphics to my other existing sites, my sign-up rates jumped 25% to 50% - just by adding this graphic beside the sign-up form.

So if you have a product, newsletter, ezine, guide… make sure you place a good graphic or picture right beside your sign-up form… this will increase your conversions and sales. If you’re thinking about creating a new site, consider investing in professional graphics - header, footer, logo… you won’t regret it.

Mainly because most surfers or visitors to your site will be a net-savvy crowd, within seconds they will make the decision if your site is worth their time or not. Unless you instantly project a professional image or site, they will have clicked that back button before they even blink.

Image vs. Trust

In order to have a successful site you must create trust with your visitors. Having custom graphics done will give your site that unique professional look that web-surfers now demand. First impressions are the only impressions you get on the Internet. You must hook your visitor at the first click, or it’s game over. Sad but true.

No matter what kind of site you have, using professional graphics will prove helpful to achieving your goals. These graphics will give your site a fighting chance to at least capture your viewer’s attention and allow time for your brilliant content to reel them in!

Here are some other reasons why you need professional graphics on your site:

- To give and project a professional image

- To give your visitors a tangible image of your product

- To improve the quality of your site for everyone IS a critic

- To help increase your sales or sign-up rates

- To make navigation of your site easier

Always remember, the web has become a very competitive place, you must do everything you can to give your site a competitive advantage over your competition. Professional graphics will make your site stand out; killer graphics will firmly place your site in your visitor’s mind and help them remember your site and entice them to visit it again.

Professional website graphics are very useful tools in creating a consistent overall image of your site. They will aid in your site’s navigation and give your visitor a good impression of your site. Well-designed graphics will help your site project a professional image and keep visitors from instantly clicking that back button. Professional graphics will give your site a fighting chance at making that sale or sign-up. In other words, professional graphics greatly increases your chances of having a successful site. That’s the main reason why you should use them.

The author is a full-time web marketer who owns and runs numerous websites, including two sites on Internet marketing. He contributes his online affiliate success to using the best Internet Marketing Tools: www.bizwaremagic.com and his proven strategies at List Building: www.bizwaremagic.com/opt-in.htm 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

By admin in Featured

article writing It is incredible what lengths people will go to in an attempt to have success online without using any of their own ideas or products.

People are willing to go out of their way to buy pre-made web sites, purchase or find free ebooks to promote, and place affiliate links on their site to sell other people’s products. But if you really want to make money on the internet, try selling ebooks of your own.

I discovered this very fact out for myself. Much like many other entrepreneurs on the internet, I was moving along ok and making a few bucks here and there, but I certainly was not making the BIG bucks.

And that is when I realized what all of the top internet marketers were doing!

If you pay attention closely to some of the top internet marketers, you will notice that they all have their own products and ebooks to promote. i.e. They are all selling ebooks of their own.

There is no secret to their success. They were willing to put in the time to create fresh and enticing products.

There are far too many sites on the internet that have created duplicate content that is written in different wording. Unfortunately, most internet surfers can identify the same content that has been slightly altered. But if you can create something new, something that nobody else has touched on, or give a subject a different slant, you can have success.

There is nothing wrong with taking an idea that has already been created and going in a different direction with it. In fact, this can give people a different view of the topic. But the important thing is that you include new information and fresh tips and techniques on how to do something. If you can do this, you will sell ebooks that can bring you in a very tasty second (or even main) income.

Once you have ebooks and info products of your own, you can open up a whole new world of internet marketing. These are your ideas you can promote meaning nobody else has touched on them in just the same way. There are not hundreds of other people already approaching the idea in the same way as you are. But eventually there could be hundreds of other people promoting and selling YOUR ebook.

It is a completely different story once you have people promoting and selling ebooks for you because you are getting the credit.

Selling ebooks that are not yours can be difficult because you are selling other people’s ideas. It certainly is not easy coming up with fresh ideas and creating an ebook, but it is far more rewarding and much easier to sell.

So the secret behind selling ebooks is writing your own first. While it can be difficult creating your own ebook, (unless you have a good teacher), it can be even more difficult to sell someone else’s.

Save yourself the trouble and gain more recognition by writing and selling your own ebook.

Writing and selling ebooks of your own is now EASY! Check out the 6 week course that is changing lives! http://www.InfoProductsMadeEasy.com

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