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Six KEY Parts of an Attraction Marketing System For Online Marketers

06 2008 Thursday

By admin in Featured

There is a serious lack of marketing skills in the home business industry.The vast majority of people in online businesses do not know enough about marketing and they are intensely interested in finding out how to really make their online, or home based business work.

What Attraction Marketing allows you to do is stand out from the crowd and position yourself as a leader that has something of value to offer. The key to attraction marketing success is to learn what you target market is insatiably interested in learning, and then teaching them those things.

Sounds simple enough and it is if you’re resourceful and creative. And if you focus on learning what your target market is really interested in and you give them that information, you’ll be able to attract quality leads who will turn into responsive prospects and ultimately buy your product, system or become your affiliate or partner.

In the home business/internet marketing arena, specifically the home based business niche, thousands of other online marketers would love to know how to advertise effectively and drive traffic to their websites. They’re also intensely interested in learning what it really takes to turn traffic into closed sales.

You stand to benefit from offering this information to them and teaching them how to market and drive traffic. You’ll build a responsive list faster and for less money and time than if you do what most other amateur marketers do, which is to simply offer hyped sales pitches to join them in their program.

The SIX KEY PARTS In A Powerful Attraction Marketing System

1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online.

This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves…

You can go to ezine article directories like EzineArticles and search for articles on topics you want to learn. Read and learn the topics, and then turn around and teach what you just learned. To a new, struggling marketer you’ll still be positioned as a person who can teach them something they don’t know.

2. Know Your Target Market

If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information.

By focusing on the existing marketer, you’ll still attract plenty of new marketers as well so you’ll benefit by attracting both targets.

3. Place Simple, Targeted Ads That Compel Your Target Market To Click

This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.

4. Drive That Targeted Traffic To Your Own Lead Capture Page

This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page should contain a strong “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.

5. Follow up with a systemized email autoresponder

A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.

6. Close Sales

A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry.

Depending on the process your system uses, you should be able to close on 1-2 sales for every 100 -150 opt ins in most online based home businesses programs that are considered “top tier” ($1,000+ start up pricepoint). If your system is not getting this closing rate then you should carefully analyze the entire system and determine which part in the sales process is weak. Many programs use leverage, technology and systems effectively to open and attract people into the sales process, only to leave the critical part of closing sales to the weakest part of the system - the inexperienced marketer.

Fortunately in recent months there have been a few automated Attraction Marketing Systems that have hit the market that allow the online marketer to focus on the “front end”, which is advertising and driving traffic to their system. The system leverages professional call centers or specialized copywriting, audios and videos on the sales presentation site that actually closes sales without the business owner/marketer needing to get involved.

For more information on how to leverage the internet and automated Attraction Marketing Systems to generate significant cash flow online people can perform Google searches on “Attraction List Building” or “Attraction Marketing” and also search EzineArticles.com for the same keywords and further their understanding of what is available in the marketplace.

Franco Gonzalez is a professional Internet Attraction Marketing coach who helps families build full time home businesses on the internet quickly and affordably. Visit his Attraction Marketing Training Site for more resources and free training videos on how to build lucrative online businesses.

Sell Social Media So That Your Clients Can Buy It!

06 2008 Thursday

By Jennifer Osborne in Featured

As social media moves beyond early adapters to become more mainstream, Marketers are beginning to realize the tremendous opportunities in SMM.

Marketers need to start allocating budget over but to do so requires more reason than just intuitively “knowing” that it’s the right thing to do. Unfortunately marketers are currently ill equipped to sell social media internally to their stakeholders.

Part of our role as Social Media Marketers is to explain social media to our clients so that they can in turn “sell” it internally to their stakeholders. When I talk about social media with a client, I break it down into easily understandable pieces. In essence, a formula….

Is Search Engine Positioning Dead?

06 2008 Thursday

By Jennifer Horowitz in Featured

One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea.

But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely a waste of time and should not be a primary focus of web site owners.

Well…as the saying goes, “there are two sides to every story.”

But let’s not make this article about my side, or your side, or anyone else’s side. Let’s forget about my opinion and other “experts” opinions and stick to the indisputable facts, as reported by highly credible 3rd party sources:

According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.
According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find websites.
In a study released by ActivMedia Research in September 1999, Search Engine Positioning was ranked as the #1 website promotional method used by eCommerce sites.
And look what I found in the April 2000 issue of Target Marketing Magazine. (Source: IMT Strategies - imtstrategies.com)

“Top Ways Websites are Discovered”

Banner ads: 1%

Targeted email: 1.2%

TV spots: 1.4%

“By accident”: 2.1%

Magazine ads: 4.4%

Word-of-mouth: 20%

Random Surfing: 20%

Search Engines: 46%

You’ve now seen the numbers and know that search engine promotion is very much alive and kicking. But let’s take this a step further. Let’s talk about the *quality* of prospects coming to your web site through search engines as opposed to other advertising mediums.

Every time your potential customers use the search engines, they qualify themselves as *hot prospects* by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or service.

Think about that.

They didn’t stumble upon one of your ads, or wander past a hyperlink to your site. And they didn’t get a banner ad thrown in their face. They made the *decision* to actively search the keywords that brought them to YOUR website. And when they get there, they are ready and willing to do business with you. At the very least, they’re seriously considering it!

But merely getting your website “indexed” or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your website must be listed within the top 30 search results (preferably the top 20).

Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect sense because the most relevant sites are always listed at the top. So if your prospect doesn’t find what they want within the first 20 to 30 listings, they’ll simply do a new search.

If your site falls anywhere below the 30th listing, you don’t stand a chance against anyone in the TOP-20. Hence, it should be your goal to achieve Top 20 positions.

So how do you get your website listed in the top 20?

You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)
You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).
You can do nothing at all. But as you’ve seen from the third party statistics I referenced above, search engine positioning is something you can’t afford to ignore.

Whichever choice you make, I hope that your eyes have been opened to the tremendous profit potential that exists with top search engine placement.

Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com Over the past 10 years Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more: http://twitter.com/EcomBuffet

Google Updates Their Webmaster Documentation

06 2008 Thursday

By Kalena Jordan in Featured

It’s been revealed by Google spam fighter Matt Cutts that Google has just updated a lot of Webmaster documentation that was previously confusing or out of date.

The updates relate to the following topics: