June 5, 2008
There is a serious lack of marketing skills in the home business industry.The vast majority of people in online businesses do not know enough about marketing and they are intensely interested in finding out how to really make their online, or home based business work.
What Attraction Marketing allows you to do is stand out from the crowd and position yourself as a leader that has something of value to offer. The key to attraction marketing success is to learn what you target market is insatiably interested in learning, and then teaching them those things.
Sounds simple enough and it is if you’re resourceful and creative. And if you focus on learning what your target market is really interested in and you give them that information, you’ll be able to attract quality leads who will turn into responsive prospects and ultimately buy your product, system or become your affiliate or partner.
In the home business/internet marketing arena, specifically the home based business niche, thousands of other online marketers would love to know how to advertise effectively and drive traffic to their websites. They’re also intensely interested in learning what it really takes to turn traffic into closed sales.
You stand to benefit from offering this information to them and teaching them how to market and drive traffic. You’ll build a responsive list faster and for less money and time than if you do what most other amateur marketers do, which is to simply offer hyped sales pitches to join them in their program.
The SIX KEY PARTS In A Powerful Attraction Marketing System
1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online.
This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves…
You can go to ezine article directories like EzineArticles and search for articles on topics you want to learn. Read and learn the topics, and then turn around and teach what you just learned. To a new, struggling marketer you’ll still be positioned as a person who can teach them something they don’t know.
2. Know Your Target Market
If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information.
By focusing on the existing marketer, you’ll still attract plenty of new marketers as well so you’ll benefit by attracting both targets.
3. Place Simple, Targeted Ads That Compel Your Target Market To Click
This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.
4. Drive That Targeted Traffic To Your Own Lead Capture Page
This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page should contain a strong “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.
5. Follow up with a systemized email autoresponder
A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.
6. Close Sales
A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry.
Depending on the process your system uses, you should be able to close on 1-2 sales for every 100 -150 opt ins in most online based home businesses programs that are considered “top tier” ($1,000+ start up pricepoint). If your system is not getting this closing rate then you should carefully analyze the entire system and determine which part in the sales process is weak. Many programs use leverage, technology and systems effectively to open and attract people into the sales process, only to leave the critical part of closing sales to the weakest part of the system – the inexperienced marketer.
Fortunately in recent months there have been a few automated Attraction Marketing Systems that have hit the market that allow the online marketer to focus on the “front end”, which is advertising and driving traffic to their system. The system leverages professional call centers or specialized copywriting, audios and videos on the sales presentation site that actually closes sales without the business owner/marketer needing to get involved.
For more information on how to leverage the internet and automated Attraction Marketing Systems to generate significant cash flow online people can perform Google searches on “Attraction List Building” or “Attraction Marketing” and also search EzineArticles.com for the same keywords and further their understanding of what is available in the marketplace.
Franco Gonzalez is a professional Internet Attraction Marketing coach who helps families build full time home businesses on the internet quickly and affordably. Visit his Attraction Marketing Training Site for more resources and free training videos on how to build lucrative online businesses.