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SEO Opens Doors

06 2008 Friday

By Jeffrey Smith in Featured

If you are a small business, SEO can open doors to competitive keywords, lucrative markets and competitive verticals. However, to take your place, you’ll need to chip away one page at a time building quality content and authority along the way until you reach the threshold.

Employing a solid content development strategy (persistently waged in tandem with link building over time) is the key to acquiring even the most competitive keywords.You have more control over your own rankings than you may think. In case you are pondering a new topic to develop, for new ideas on popular topics, you can use Google Trends (to hunt for keyword gold), see what is suggested as a related search, or see which keywords appear in the auto-suggest in search engines, use keyword research tool to cross-reference keywords that have high search volume. Once you establish your list of buzz words, tactfully weave them into your site content through using articles, blog posts or new pages.

The true competition for SEO is creating relevance within your own site instead of being concerned about fighting for search engine positioning with other businesses. Relevance and relevance score is the new bottom line.

The underlying purpose of Google’s search engine algorithm is to reward quality content. The pages imbued with trust and quality are the pages flush with hordes of relevant traffic from search engines. The logic behind the algorithm is simple, the happier we are, the more we consume, the more we consume the happier every business in the umbrella thrives from commerce.

Instead of looking at your site as a static online business card, transform it into an interactive brand statement instead. By using your site to make your brand statement or give back the web with great content, your site will serve as a resource for others. By establishing authority in your niche, you are employing one of the most fundamental search engine optimization strategies as a base (becoming a thought and market leader). Why react to trends when you can influence them? If you push beyond the reactions of others, you will find something unique. It is from that level you must function.

This tactic when combined with traditional search engine optimization techniques such as link building and social media is just like picking the low hanging fruit until the tree falls over as a result of effective on page and off page SEO.

Why rely on one page alone when you can create several relevant pages?

Each page with strong internal links and strong external links can rank competitively for multiple keywords. Just as the old saying goes, “don’t put your eggs in one basket”, the same applies for keywords and the number of pages you create to reinforce a theme.

Adding fresh content consistently to your site ensures that your pages (a) fend off competition and (b) appear as a the most relevant result as a consequence of topical relevance.

If you are looking for things you have control over, the rate and quality of the content you publish is the first and foremost step for building authority for your site and your business.

Three concepts to communicate here are:

1) Add New Content Using Semantic Synonyms for Main Keywords
2) Encourage Word Stemming through Building Anchor Text Links with Diversity
3) and Managing Your Keywords Bloom Rate to Expedite Authority

Semantic Synonyms - Writing on topic content and using overlapping keywords and key phrases to cement relevance for your site. Use site architecture and content to influence how your content is accessed from humans and spiders alike.

Word Stemming - Word stemming is the process of ranking for a series of semantically related phrases. This phenomenon occurs in tandem to the proper ratio of on page linking and occurrence of key terms augmented by external links from other pages.

The combination is, ranking for multiple phrases instead of just one. So if two or more of your optimized keywords appear in a search query, the likelihood of your page being returned as a relevant result is amplified through saturating the combinations of the keywords. More about word stemming and keyword modifiers (supporting keyword variations) here.

Keyword Bloom Rate - draws a parallel with managing the rate in which a keyword gains and loses popularity and rankings.

It is awareness of the rise and fall (of keywords) that provides insight, but more importantly, it is timely introduction of link building with specific anchor text and fresh content that can supplementing rankings indefinitely.

Knowing when and how to freshen up your site and with which key phrases is crucial to maintain rankings. A more in depth discussion is available from a post entitled tilling keywords from the past to plant future growth. Foresight, planning and strategic execution never worked so well together.

The gist is, it is better to build relevance over time through layering your content. By managing the bloom rate for your new content you essentially control how often certain segments of your site are augmented, for which terms and add additional link weight to your site (if you inter-link your pages with strategic keywords). Building links for your website from within while crafting compelling content and authority for your website is a superb foundation for a long-term link building campaign.

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online

06 2008 Friday

By Donna Gunter in Featured

If I were starting my business today and was evaluating my website options, I would pick a blogsite over a stand-alone blog or a traditional website. What’s a blogsite? I like to think of this as a blog/website hybrid. It has all the features of a blog, yet acts as a website to help you promote your business.

More and more I see new online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website:

1. Easy to update and maintain. Once created, your blog is almost effortless to update and maintain on a regular basis. All you have to do is log into your administrator interface, create a post in a Word-like environment, publish the post, and it instantly appears on your blogsite. A well-maintained and updated site is one to which visitors return. No longer will your website be the site that you (and time) forgot.

If you are tech-savvy, you may be able to create and install your blogsite yourself using open source software like WordPress, or using a fee-based blogging service like Typepad. If you require technical and graphic assistance to get your blogsite up and running, you can expect to pay at least $300 to create a simple blogsite. The ability to update your site yourself frees you from the need to learn an HTML software program. However, if you choose to use open source software for your blog platform, be sure and have someone on call who can help you troubleshoot when there is a technical problem. As with all technology, it’s not a matter of if a problem will happen, but when it will happen.

2. Create static webpages. The best feature of a blogsite is the ability to create static webpages, like About Us, Our Services, How We Work, etc., as found on a traditional website. Your static pages can be displayed in a navigation bar across the top or down one side of your blogsite, as in a traditional website. These pages can serve as your home page, or the blog part of your site can serve as your homepage instead. Now, anytime you add an additional program or service, you can simply go to your blogsite and instantly update your offerings.

3. Create relationship with visitors. Unlike a traditional website, a blogsite has the blogging feature built in, which permits your visitors to comment on your posts. You do need to post 2-3 times per week to the blog to begin to build the relationship, and then reply to the comments that come in from your visitors. And, your visitors are much more likely to return to your blogsite to see what else you have to say. That doesn’t happen often with a traditional website.

4. Attractive to search engines. Search engines, Google in particular, love blogs. I’ve posted a comment to a blog and had Google index that comment within 5 minutes. How did I know this? Because I have a Google Alert set for my name, and that alert about that post was emailed to me about 5 minutes after I made it. No more waiting for weeks for the search engines to find your site!

5. Uses RSS feeds. No longer do you have to hope and pray that your email reaches its intended target. With the use of RSS feeds, your blog posts are automatically syndicated to anyone who has requested them, and they arrive in your reader’s RSS feeder almost instantly.

6. Promote your business throughout the site. Have a free giveaway or product or affiliate program you want to promote? Now you can easily add that info to a sidebar of your blog and have that show up for the visitor regardless of what page the visitor lands on.

7. Offers Web 2.0 functionality. If you’re using any social networking like Facebook or Twitter, most blogging platforms offer a widget or plug-in that will connect your visitor to your social networking profile. There are other plug-ins that make your blogsite searchable, show related blogsites or related posts, display your favorite Amazon.com recommendations, etc. More widgets and plug-ins are being developed every day to help you better connect to your visitors.

If your website needs an overhaul or you are about to launch your first site, seriously consider a blogsite. A blogsite will save you money, time and aggravation and get you connected much more quickly to your visitors and to the world at large.

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com. Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.

7 Tips For An Effective Landing Page

06 2008 Friday

By Nancy D Waring in Featured

A landing page is the first page the web user arrives at using a specific URL, or clicking a link in an email or at another site. They are popular because they are more effective at accomplishing their purpose than standard pages. However, there are certain characteristics that effective landing pages have in common - here are seven of those characteristics.

1. The landing page should have only one objective. The objective can be for the reader to buy a product, sign up for a newsletter or to click on an active link to go to another page. The action can be anything that you want. The key is there is only one thing you are asking the reader to do. There is no confusion for the reader - they either take the action or they don’t.