By translating your landing page and conversion tunnel, you are making your company product and services accessible to customers around the globe.

FACTS ABOUT INTERNET:

1. Over 65% of Internet users speak a native language other than English

2. People are three times more likely to buy a product available to them in their native language

3. Google provides Multilingual Platforms and crawls Web Pages in more than 30 Languages

4. Online foreign language markets are growing at a faster pace than the English speaking ones.

5. More than 20% of Americans Browse and Search in the Internet using Non-English Languages

This is a very helpful piece. I completely agree with these 7 steps. Yet, I have a question about point #2. I help companies to improve their landing pages, and I agree that a landing page should target a very specific audience.

Question: My question is, How do you make sure the target audience hits the correct landing page among the different potential landing pages on your site?

For instance, in your example, how can make sure the 30 yr old woman hits the page for the 30 yr olds and the 50 yr old woman hits the page for 50 yr olds?

If you can answer this question and couple that answer with point #2, then you have something very compelling for customers looking to improve their landing pages.

Any thoughts?

Best,
Ayo