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How to improve sales through your website

06 2008 Tuesday

By Willard Fassett in Featured

Anyone who has been marketing online knows that business is the traffic of a site. More visitors equal more sales. There are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first is to put in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter.

Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

Remember to not just work your business, but grow your business too!

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Understanding the type of people who visit your site is a very important.What is the age level and what kind of knowledge does your audience have?Design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience.It doesn’t matter if you have the greatest product in the world — if your website is poorly done you won’t sell even one copy of it because visitors will be driven off your website by the lousy design. Your website is your online business; it is the virtual representation of your company.

A very major consideration we have to make for users is the loading time of your website. There is nothing worse than a website that will not load or takes forever-your customer will click away so fast you will never see them again.Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds.

Offer multiple payment options. Some people feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a check. The more options you offer, the better your chances of completing the sale.

Test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links!Make it easy for visitors to find content that they want on your site.A sitemap literally acts as a map of your site.

Your website is where your business resides. It’s the headquarter of your company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

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A Design for life

06 2008 Tuesday

By Robert Cerff in Featured

Creating a website is a fairly simple or very complex exercise depending on your needs. The best way to start is always go simple. Create a standard design that you will use to run throughout the website. The reason for creating a stock standard look and feel is so that the visitor very quickly gets used to navigation on your website and is able to find exactly what it is they are looking for. With a standard design it is also a lot easier to help drive home the branding of your service or product.

CSS, that’s Cascading Style Sheets, is a great way to keep a constant look and feel of a website consistent. Even better than including style to each page you can create individual files and simply include them in your pages. While the benefits are too many to remember at the moment, I see the greatest benefit of using CSS being the fact that you can make a single change to a single file and the changes will be global. You update one page and all your pages are updated in a single move.

Why PayPal’s Online Shopping Cart Sucks & Will Cost You Sales?

06 2008 Tuesday

By Dan Janal in Featured

If you’re using PayPal’s online shopping cart to sell products and services on the Internet, you might be leaving money on the table.

That’s because PayPal is only a basic shopping cart that offers basic services. But they aren’t a complete solution to boosting your sales.

Five Things That PayPal Won’t Do That Professional Online Shopping Carts Will Do:

1. Recurring billing.

If you want to sell products or services on a recurring basis, PayPal will not help. PayPal cannot process recurring orders. So, if you are selling a coaching program and billing clients each month, PayPal can’t help. If you are selling vitamins or supplements on a monthly basis, PayPal can’t help. If you are selling anything on a recurring, subscription model, PayPal can’t help. You’d have to enter each order each month by hand. This takes valuable time away from activities that can make you more money.

That’s why I use MyEasyOnlineStore.com. This professional online shopping cart automatically processes recurring orders each month. So I don’t have enter information each time. It’s done for you each month, correctly!

2. Testing your ads.

PayPal will let you display one page to get your prospects to order a product. That’s okay.

But wouldn’t it be better if you could test another message to see if that new message would get a better response? Marketers call this an A/B split test.

If you have the right professional online shopping cart, you can test different messages, . By constantly testing, you can get better results and make more money!

3. Offering flexible payment options.

PayPal lets you make one offer at one price. That’s fine. But what happens when you offer a high-priced item and people balk at the price? Wouldn’t it be great to offer them a payment plan so they can pay in 2 or 3 installments?

4. Sending out customer service messages.

PayPal will send a message letting buyers know the sale was completed. That’s nice, but wouldn’t it better if you could send a message that offered additional information so people feel bonded to you? Wouldn’t it be great if you could send a series of emails that offered additional products for sale?

Professional online shopping carts like MyEasyOnlineStore.com include a marketing and auto-responder system that allows you to repeatedly contact prospects and clients but PayPal does not.

5. Offering additional products for sale.

Wouldn’t it be great if your shopping cart could show additional pages that offered additional products for sale? If you can offer more products for sale, more clients will buy more products so you will make more money. PayPal won’t do this! That’s why you need a professional online shopping cart..

If you invest in a professional shopping cart, you can make more sales, more easily than just by using PayPal alone. Best yet, MyEasyOnlineStore.com (my preferred online shopping cart choice) works with existing PayPal accounts so you can get the best of both worlds!

Author: Serial Internet business entrepreneur, Dan Janal has built multiple six-figure income businesses using MyEasyOnlineStore.com. Now, for the first time ever, he’s revealing the hidden truth behind automating your business, making more money online & enjoying the entrepreneur’s lifestyle. Get his free special report, “How to Choose an Online Shopping Cart” now at: http://www.prleads.com/meos