June 19, 2008
In this second article, we examine some more things to watch out for when you are creating a link building campaign. Hopefully by the end, you will be in a better position to obtain and maintain good quality backlinks that help launch your site up the search engine rankings.
1. Is The Links Page Indexed By The Search Engines?
If a link on pages is not being read by the search engines, then it is not of much use to you. The further the links page is from the home page, the less likely it is to be indexed. If a page has PR, then you know that it has been indexed (by Google at least), although no PR does not mean that the page has not been indexed. You can conduct your own test by typing cache: followed by the url of the page in question. If the page has been crawled, you should see some results.
2. Should You Be Wary Of 3 Way Links?
Many people feel that direct reciprocal linking has limited value these days. One way around this is the idea of 3 way links; where site A links to site B, and site B links to site C. Site C then links back to site A again. One problem with this is that it is harder to control where exactly your link is going to end up. If as a matter of policy you have decided that relevance if of paramount importance, then 3 way linking may not be for you, Or at least, it may be harder to organise.
3. Association With Particular Sites?
Your decision whether to link or not should be a bit easier having read this article (hopefully). You should have some criteria in mind as to what constitutes a site you want to be associated with. If the site in question meets your criteria, then add a link. Equally, if that site does not meet your criteria, then steer clear.
4. How To Keep Track Of Links Back To Me?
This is perhaps the hardest and in some cases the most time consuming part of your link building process. Obtaining links is a painstaking and time consuming process, and you don’t want to give your work away too lightly. To protect your links and the integrity of your sites, you should check that your link partners are keeping to their side of the bargain and keeping your links live. You could do this by maintaining a spreadsheet of all of the links, and checking them one by one. Ouch! I can suggest an easier way to do this which will save you many hours a week though. I will go into that at the end of this article.
5. What Are The Best Links To Have?
There is no definitive answer the this question. Maybe one way to answer this is the links that deliver the most traffic to you. Or perhaps the links that give the best value to your customers. There is no right answer. One way to find good potential partners is to type in a specific keyword into the search engines, and contact some of the sites that come up at the top of the results. These should be good potential partners.
What you have now are some good ideas for a link building strategy that allows you to make good decisions based on sound principles, and now you should be better placed to make those decisions.
Charlie Cory – You can make your link building life an easier by using tools that save you time and money. Link Checking is a breeze when you have the right tool to help you. This tool can also help you find better link partners. You can try some new link building techniques. These are very successful. Techniques that take the pain away from the link building process.