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June 27, 2008

How to Promote Your Business Using Classified Ads

Classified ads can be very effective in online marketing. Free classified ads fit into every budget. It all comes down to how much time you are willing to spend creating, posting, updating and deleting ads. Depending on your particular product or service, it can be time-consuming to respond to interested parties, deliver goods or services and maintain a high level of customer service.

Selling through free classified ads can help you promote your business. Include your company’s name, product information and a website link in your ads to gain more attention. Include pictures whenever possible to give customers a better idea of what they can expect if they make a purchase from you.

The Benefits of Promoting on Classified Ad Sites

Aside from saving you money in advertising costs, placing ads on free classified sites has many other benefits. These include:

  • Targeted traffic directed to your website.
  • Instant posting.
  • Few rules regarding what can be posted.
  • The opportunity to test your ad copy at no cost before placing ads on websites that draw more traffic but charge a fee.
  • The ability to track your visitors and gauge how successful each ad is.
  • The ability to build your opt-in list and follow up with potential customers.

Tips for Promoting Your Business Using Free Classified Ads

Promoting your business with free classified ads is relatively easy. Still, there are some steps that can make your campaign more successful. Keep these tips in mind:

  • Familiarize yourself with the terms of the classified ad site before posting. This will help you avoid having your ads deleted.
  • Place ads frequently for better results. Update weekly to keep your posts at the top so you get more views.
  • Remain professional, both in your classified ads and in dealings with potential customers.
  • Make sure your ad shines and stands out from the crowd without being too loud or obnoxious.
  • Include keywords to help targeted customers find your ads.

Classified Ads and Niche Marketing

One particularly effective way to get more targeted traffic from your free classified ads is to choose sites that are very specific in nature. For example, if you own a company that sells creative and unique baskets, then you can place your ad on a site for gifts. If you own a used car dealership, however, the gift site is not going to work for you. You can advertise in the automobile section of a general site, but you can also search for classified ad sites that are specifically geared toward car enthusiasts. The key is that visitors to these sites will already be interested in what you have to offer.

Traditional Advertising Versus Online Marketing

The advertising world has changed a lot over the last decade. Traditional print ads are not as effective as they once were. They also can be costly. Online marketing is the most effective way to promote a business, whether it is an online business or actually has a storefront. Free classified ads should certainly be included in your marketing strategy. Carefully track your website traffic to gauge how effective each ad is, and then make adjustments as needed. Online marketing is here to stay. Avoiding this valuable tool is like shutting the door on potential customers.

This article was written by Jay Gaulard on behalf of FigLeeg Classifieds, a popular free classifieds website.

13 Responses to “How to Promote Your Business Using Classified Ads

    avatar anamika says:

    Nice Article! Very valuable information. Thanks a lot.

    I didn’t know if it is appropriate for a business to place ads in the classifieds. I thought they are for nonbusiness advertising and always go for the links area to place my ads. Now I know it’s acceptable. You will be seeing my site on your site soon.
    Thank-you Jay.

    avatar Jill Chang says:

    Choosing a good classified ads site is also important. If you start with site like usually you can’t go wrong.

    avatar Jason says:

    I found a site that lists free classified sites all in one place. It’s at Thought you’d like to know.

    avatar Alex says:

    Try – a nice free London classifieds

    avatar Maria grafs says:

    A detailed description about the advantages of listing in free classifieds website. I suggest to list your free classifieds at which is one of the best user friendly SEO free classifieds websites.

    avatar Locanto says:

    in response to diecastbarbie: Some classified sites have a section “Small Business Ads” where businesses can list their company to promote it. See for example: or any other city on
    You can of course also promote your business through a listing on a free online business directory, such as

    avatar Balaji says:

    We are one of the best Laptop Repair Specialist in London ,all type of laptop are sales and services in London, dell laptop sonylaptop, Lenora laptop services ,hp laptop sale ,all type of laptop motherboards sales and services in London with low cost high quality …

    This article is very informative. I just started a new classified website call Granite and Marble Directory.

    avatar Rinapatel says:

    good tips, i will consider all of the above tips and make my work much better, thanks to share valuable information

    avatar Eliza Lawrence says:

    Advertising can actually be a lot of work. There are so many things to take into consideration. Although it can be a lot of work, good advertising can make a huge difference.

    Eliza Lawrence |

    avatar lebanezo says:

    this is very useful article for How to Promote Your Business Using Classified Ads.

    Usually the stores use classified ads to sell their items available for sale and they sell in huge quantity through these website. It helps them to increase their extra sales.

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