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SiteProNews Blogs

• Darren Dunner
• Jerry Bader
• Kalena Jordan
• Matt Jackson
• Mel Strocen
• Titus Hoskins

How To Build Backlinks via Google Alerts

By Titus-Hoskins in Featured

Building backlinks is an essential, yet tedious
job for most webmasters. Here are a few tools
and tips to make that job just a little bit easier…

I am a member of many online forums. Most of these
forums have to do with online marketing and site
promotion. Recently, I came across a post on Ken
Evoy’s SBI forum that truly caught my attention.

It basically described how to use Google Alerts
to build your backlinks. Now for those not familiar
with Google Alerts a little explanation is probably
needed.

Google Alerts

Google Alerts is a free program run by Google
that allows you to keep track of any topic on
the web. You select your “keywords” or “urls”
and Google will alert you via email whenever
links/content containing your selected topics
appear anywhere on the web.

It is an excellent way to keep informed about
your own domain or name. It is also perfect for
keeping up-to-date on the latest information in
your market niche or niches. It’s also a great
way to find out what other people are saying
about you or your site.

For example: if you have a site on “antique cars”
then you would create a Google Alert for those
keywords. Google will alert you by email whenever
a new link/content related to those keywords
appears on the web.

This is a great way to stay informed in your niche,
but it is also a valuable source of potential
linking partners. Many of those links are blogs
that will allow comments with a link back to your
site.

Google Alerts will probably send you 10-20 links
each day, depending on the popularity of your
chosen keywords. Just go to these blogs/links
and see if you can leave a comment with some
valuable additional information on what’s been
discussed.

Don’t Spam

Please Note: Don’t spam; there are intelligent
people behind most of these blogs, and they will
recognize keyword spam when they see it. Your
main goal should be getting targeted traffic back
to your site and any link PR should be secondary.
Always put the reader or viewer first, especially
if it’s on someone else’s site. Don’t talk about
your site or your marketing - just join the conversation
and add your comments/opinions/suggestions…

Enhance their site and they will reward you with
traffic and a link. But you still have to keep
your own interests in the equation! You have to
make sure you get your targeted keywords in the
anchor text.

Keyword Market

First, if you’ve done your homework, your main
keywords should already be in your domain name
or url. Another way is to add your “keywords” +
“guide” to your sig or signature. Such as:
Name, Your Antique Cars Guide. If you’re an
expert in your particular niche, many webmasters
will kindly welcome your comments and links.

Since your main goal is the traffic, many
webmasters don’t worry if there is a “no follow”
attribute attached to the link. But if you are
concerned about this - one way is to look at
the source code to see if it has the “no follow”
tag. I usually copy the whole source code of
the page to my text editor and then do a simple
“no follow” search.

No Follow

There is also a great little free comment tool
called “Comment Kahuna” co-created by Jason
Potash which will search blogs and tell you if
they have the “no-follow” attribute or not, it
will also give you the PageRank of each blog post.
If you’re going to use blogs as a source of
your backlinks, I suggest you try Comment
Kahuna - it will make the task much easier
and it’s free.

Actually, while the “no-follow” issue may be
a concern for some webmasters, the savvy ones
will realize these are links/sites Google is
actively indexing and spidering, otherwise you
wouldn’t get the alert in the first place. You
must get your links into this whole mix of related,
relevant sites to help raise your own rankings.
Also remember the other search engines may not
even consider the “no-follow” tag.

Trackbacks

Likewise, creating trackbacks are another way
of linking relevant content. Keep in mind, a
trackback is simply an acknowledgement via a
ping signal that is sent from Site A (originator)
to Site B (receptor). Then the receptor often
places a link back to Site A showing its worthiness.

Again, I am mainly concerned with the quality
of the blog or link, rather than the linking
structure. I want the targeted traffic, and it
doesn’t really matter whether the link has
“no follow” because interested visitors only
see a link they can click for other helpful
information.

Other Linking Options

Since we are on the topic of link building,
another useful way to build backlinks is to
use Google Search or Google Blog search. Now
if you’re looking for niche-related blogs just
type in:

“(Keywords)” “powered by (blog scripts)”

For example, if you’re looking for some
“antique cars” related links on WordPress
blog, you would search for:

“antique cars” “powered by wordpress”

And Google would give you a whole list of sites
on antique cars.

Now if you want to find the links that will
allow comments, just repeat the Google search
with:

“antique cars” “powered by wordpress” “leave a comment”
-”no comments”

Remember the “-” means posts that have no
comments will not be displayed.

If you’re concerned with PageRank, Number of Backlinks,
Alexa Ranking… of particular posts you can download
and install the SEOQuake plugin. This handy SEO plugin
can be attached to your browser and will give you helpful
SEO information on the link or links you’re viewing.

Please Note: If you’re using SEOQuake in FireFox you have
the option in Preferences to tick a Line-through “nofollow”
and “noindex” links. Really handy tool to find those “nofollow”
links…

Used in conjunction with Google, it can sort thru all
these blog posts and give you the ones with the highest
PR? Highest traffic? Highest number of backlinks? The
more knowledge you have, the easier and more effective
your link building will become.

Just remember, finding quality backlinks is probably
the most tedious job for most webmasters. It takes
time and it takes patience. By using Google Alerts
you can have relevant keyword related links emailed
to you each day. Use this information to help build
your backlinks in relevant related niches. Do this
consistently over a period of time and your site will
get noticed and ranked higher.

MRPwebmedia Introduces Web Wise-Guy Cache Closed

By Jerry Bader in Featured

Jerry Bader, Senior Partner at MRPwebmedia announced the introduction of Cache Closed an entertaining marketing resource for medium sized businesses fed-up with ineffective Web advertising schemes and the never-ending pursuit of search engine optimization rankings. See http://www.CacheClosed.com

Ontario, Canada–June 20, 2008 - MRPwebmedia, a Canadian Web marketing video and audio production firm with clients in the USA, Australia, England, and Canada announced the introduction of Cache Closed, a entertaining character who stars in a new series of videos designed to inform businesses on how to deliver their marketing messages in the most memorable manner using the full arsenal of webmedia techniques.

Jerry Bader, Senior Partner at the firm says: “Cache Closed is a digital construct, fabricated from the binary remains of lost and discarded knowledge found in the ditch beside the information highway. Cache, a combination of Max Headroom and Jim Cary’s Mask character, has absorbed theses random bits of wisdom to create a guru of marketing and branding who freely spouts his expertise and knowledge to all who will listen.”

Josh Bader, Director of Visual Design and Video Production, adds: “We already have over fifty articles on our mrpwebmedia.com website that explain how to use audio and video on the Web to deliver clients’ marketing messages in the most effective way, but we wanted to create something where the medium was the message. Cache is the perfect vehicle to explain to business owners and marketing executives feed-up with chasing search engine optimization nirvana of how to convert browsers into an audience, and an audience into customers.”

Simon Bader, Director of Audio and Sound Design continues: “Any business truly interested in maximizing their Web presence needs to understand the Web environment beyond chasing random search traffic and learn how to present material so a relevant audience remembers who you are, what you do, and why they should care. And that’s what the Cache Closed website and video series are designed to teach people: How to get noticed and be remembered.”

MRPwebmedia’s thought-provoking marketing articles have a great following and Cache is one more Web-video vehicle that extends the motivational dialog the firm has with its International clients and followers. It illustrates the cutting edge techniques and offbeat point-of-view of a Web-marketing firm that understands how to get a message across, and it showcases the full complement of services that MRPwebmedia offers.

Jerry Bader goes on to say: “People ask us, ‘What do you do?’ You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients’ marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to our clients’ audience’s real needs. We tell our clients’ stories so their brand and their message embeds in the minds of their clients. In short, we are corporate storytellers, and the Cache Closed videos and associated articles show how it’s done, and why.”

Jerry Bader, Senior Partner, MRPwebmedia
Tel: (905) 764-1246
info@mrpwebmedia.com

http://www.mrpwebmedia.com/ads
http://www.cacheclosed.com
http://www.sonicpersonality.com
http://www.136words.com