July 4, 2008
As an example I will link this keyword “Ghost Writers” here. Notice the link takes you to a site that offers the service related to it. I could have linked any word here but I choose to link one that is relevant and that will help improve keyword traffic.
The big problem for most is how to make the most of their blog. I have found tons of articles about how to seo your blog software, but not much on the topic of optimizing your blog posts.
I will give a few simple things to consider when adding your blog posts:
Post Slugs or Permalinks
Post slugs are how your URL is displayed for each post. In most WordPress Accounts there is a setting for Permalinks. If you login to your admin and click “settings” and then “Permalinks” look for the words “Custom Structure” and put this line of code in:
There are many ways to do this, but this way allows the category name and title of your blog appear in your post. If my category was Ghost Writers then the link would be: /ghost-writers/optimize-your-blog-post/
Now, that you have your permalinks in place, click on “write” to add your post now. Depending on your version of WordPress you will either see the words “Post Slug” or “permalink”. Post slug is on the right column and “permalinks” is under the title bar. Either way you can change the way your post URL title will appear.
This is important to follow because some times people use character in their titles like:
How To Optimize Your Blog Posts!
The (!) character will cause your URL to show funny, or if you use (- , “) or any number of characters. So in your post slug or permalink, make sure you remove those characters. Play around with this a bit and see how the URL reads after you change the Permalink or post slug portion.
This one is simple but very often over looked. Don’t go crazy here with this, but make sure to link 2 or 3 of your keywords to your websites home page and inner pages as well.
The keyword “SEO content” is not very effective if not linked properly. Notice that I linked the word “seo content” to my site. I also added a title tag to the URL for better keyword positioning. In your word press when you highlight a word or phrase you can click on the link icon and it will give you an option for the URL and Title. The title is for your keyword. Since I linked “seo content” I then used that word as my title tag as well. Notice that if you put the mouse over the link a title appears.
Proper Credit where credit is due!
Since many people are not truly inspired writers, many will find content out there and copy and paste it into their WordPress program and revise the words around to make it more original. Though using someone else’s content does not require creative thought, it can help if you convert over 50% of the content around and put them in your own words.
However, it is not professional of you if done without giving credit to the original writer. In your article you don’t have to say this came from some site, etc… You simply choose a keyword in your blog post and link it to the source where you got it from. Don’t be greedy, it looks better anyway when you do this properly and helps with SEO as well. If you are not willing to give up a link, then come up with your own content.
Add a Picture
Very simple, add a photo to your post. Upload a photos, add an alt text and a title tag, it is all provided for you in wordpress. It not only makes your post look more attractive but it again helps with SEO.
Give you photo a file name that is keyword based as well. Download your image, rename it and upload it.
If you hire a ghost writer to write your content, make sure they provide you with the original source and a photo to match the blog content and upload the post yourself or train your writer to do this for you. You will find this is very effective for online marketing.