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The Internet is such an unknown commodity anything is possible. One of the most intriguing questions concerns the idea of a perpetual traffic machine. Create a website and design a system of automatic programs (both interior and exterior) that delivers content and backlinks to a site that updates itself automatically and keeps growing without any help from the creator. In the process you build a flow of traffic that never stops, even if the site is abandoned or not touched for a couple of years or never again.

Is such a perpetual traffic system really possible?

Before you conjure up pictures of HAL and creepy talking computers in distant space… realize that question may carry more weight than it would seem at first glance. But is it like its predecessor, the perpetual motion machine - just more an illusion than actual fact?

For curiosity’s sake if for nothing else, the idea of a perpetual traffic machine does require further investigation. Such a system would have special interest for millions of webmasters whose main task is acquiring traffic for their sites, not to mention the potential for monetary gain a PTM (rhymes with ATM) would produce. Some credence was given to the idea recently when Tinu Abayomi-Paul, a well-known online free traffic expert, produced with the help of Marlon Sanders an info-product entitled “The Evergreen Traffic Machine.”

Tinu’s story is very interesting. Tinu had built up a whole array of sites and optimized them successfully for countless keywords in all the major search engines. She had built up a steady flow of traffic, resulting in thousands of visitors “a day” to her sites. This in itself is not that extraordinary, but that’s not the full story.

Because of a personal illness she abandoned or left alone most of her sites for over a year or more - only to discover the traffic systems she had put into place didn’t just dry up, they still kept producing tons of traffic even though the sites weren’t being updated.

The traffic was still coming. The traffic was still fresh.

Tinu basically built her perpetual traffic system around three major areas: High Profile Article Marketing, Exact Keyword Focus and Blogging/RSS Feeds. Tinu’s system proves you can create a traffic system for a year or two, but the real question is will it still produce traffic five years from now? Fifty years from now? How about a hundred years?

The real question: how long will such a system work without fresh input of unique content like the viral articles and blog posts now feeding it? This question is even more tantalizing when you consider it is now possible to create fresh content on your sites with RSS feeds, blog comments and user contributed content.

What’s more intriguing is the fact that all aspects of a website can be automated, including payment for all renewals: domain, hosting, autoresponders… as well as the collection of revenues such as affiliate commissions and advertising fees.

Are we at the stage where the Internet will be filled with these automated human-less web sites drawing traffic/visitors and slowly building and expanding on their own for eternity? Many cynics would argue this is already the case with the majority of sites on the web.

In case you like that idea and want to fully embrace this brave new automated perpetual Internet, here are a few tips to create your own eternal traffic machine:

1. Build lists and pre-load your AR system with follow-up messages to keep visitors coming back to your site. You can rotate these messages and ask your subscribers to opt-in to different lists on related subject areas. Always ask your readers to recommend your content to others.
2. Use social bookmark software or links so that your visitors can easily bookmark your content which brings in both new links and new traffic. Simple programs like the one offered by Addthis.com will get your visitors building your backlinks for you, bringing in fresh visitors who in turn will also bookmark your content.
3. Write viral articles, reports and ebooks that have your backlinks in the resource boxes. Likewise, viral software programs can help bring a constant flow of traffic to your site. If your content is of a high quality and your themes universal… new sites will pick up your content and build your backlinks, creating fresh traffic. The search engines will also index these new links and your rankings will increase, bringing in more traffic.
4. Use blogging and RSS feeds to get your content out there. You can also use these RSS feeds to bring in new fresh content to your site. Creating new content will be your main obstacle to creating perpetual traffic… you can get new content from feeds but will it be unique? Comments in your blogs could bring in unique content but if you’re not monitoring them, you must have solid software in place to fight against spam.
5. Have “Tell a Friend” forms on all your content. This will bring new traffic to your site, which can be self-refreshing as new people discover your content.
6. Encourage user generated content such as articles, comments, posts… you can even have a community monitoring system where your site’s members monitor this new content.
7. Form JV alliances with webmasters in your related field. Do co-registration so that you help build each other’s lists and traffic.
8. Likewise, if you have products to sell, create an affiliate program to get your affiliates to build your traffic for you. Affiliates are an excellent source of permanent traffic.
9. Automate all aspects of the running and managing of your website. Set up automatic payments for your AR system, hosting, domain renewal, PPC payments… thru PayPal or credit card. Likewise, receive affiliate commissions thru PayPal or direct deposit. Many advertising programs like Google Adsense offer direct deposit.
10. PPC Traffic - While we have mainly looked at free traffic systems, don’t forget creating a PTM is relatively easy with Pay Per Click advertising if you know what you’re doing. Target less competitive keywords to keep your costs down, tie this traffic into a good squeeze page for feeding your AR system with leads and have a good landing page that converts. You can create a system that delivers perpetual traffic and pays for itself from your affiliate commissions and advertising fees.

In summary, the argument for the existence of the PTM mainly relies upon the quality of your content or site. Is it unique enough to draw in new visitors? Does your topic have universal appeal that people never tire of? Does it solve or offer advice on a common human problem? Will or does it have a viral “word of mouth” element to it?

As we move to a more and more automated world, all the automated programs and hardware are in place for the creation of such perpetual traffic machines.

Computers, autoresponders, content management software, RSS feeds, viral marketing, direct deposit, automatic payments… and the list goes on. If we haven’t already created the perpetual traffic machine - we are getting tangibly close to doing just that.

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Titus Hoskins - The author is a full-time online marketer who practices what he preaches. Get a Free Perpetual Desktop Calendar: http://www.bizwaremagic.comFree_Desktop_Calendar.htmRead a review of Tinu’s Traffic Machine here: http://www.bizwaremagic.com/evergreen_traffic_review.htm

Tags: increase traffic, SE Optimization, seo

A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment. We are all the same, each of us searching for the same things and they aren’t keywords. Most businesses think way too narrowly; too focused on the concrete instead of the psychological. Branding like history is based on enduring themes, the universal hardwired predilections that form our basic needs and wants, whether for business or pleasure.

Quintessential Brand Themes

Gerald and Lindsay Zaltman have come up with what they call the ‘Seven Giants’ in their book ‘Marketing Metaphoria.’ They describe seven classic elements that they see effecting consumer behavior: balance, transformation, journey, container, connection, resource, and control.

Balance is about maintaining or reestablishing normality; Transformation is about the metamorphosis from unsatisfying to fulfillment; Journey is about personal growth; Container is about physical and emotional constraints; Connection is about relationships; Resource is about acquiring and using tools and knowledge; and Control is about creating a sense of security, well-being, or mastery.

These themes have a marked similarity to the classic storytelling scenarios used by every novelist, screenwriter, and successful brand strategist.

The Brand Story

Effective brand strategies are based on delivering a story, a tale that embeds in the collective consciousness of an audience and becomes a metaphor for some deep-seated psychological human need.

We are taught to maintain a positive outlook, and it is definitely a more healthy approach to life than the opposite, but stories are based on tension, disruption, and overcoming obstacles. If your audience is self-satisfied, if they’re happy with the way they look, the way they feel, and the stuff they own, why would they be interested in buying your product or service? The fact is most people and businesses want more, more of everything, and the promise of more is what you’re selling.

It may not be popular to say, but the negative perspective is the more powerful. If branding is about making a memorable impression you will be more successful if you tap into your audiences’ insecurities and neediness.

Even seemly positive commercials like Dove’s ‘real beauty’ campaign is really about highlighting the audiences’ flaws: it places a mirror in front of the viewer and says, ‘look in the mirror, this is what you really look like, and girl you need makeup’ - cynical perhaps, but this marketing strategy was able to hit consumers from both sides of the psychological fence: great positive PR because of the apparent positive message, while at the same time subliminally saying, you really don’t want to look this natural do you? It’s what we call the Law of Dissatisfaction.

It All Boils Down To Creating Discontent

Archetypical stories all boil down to motivating sales by getting your audience to think your stuff will make their lives better; and in order to do that, you first have to get your audience to accept the fact that their current situation is not as good as they thought.

What good is a forty-two inch flat-screen when you could have a sixty inch one; what good is a headache tablet that takes twenty minutes to work when you could have one that works in five; and how can anyone really be happy with their face or body when just a few injections of some magic elixir will turn them into a beauty queen or matinee idol? Is there really anything wrong with wanting to reach your maximum potential? It is after all the driving force behind our economy and the ultimate motivation behind innovation.

Stories Are Content, Advertising Is Irritation

We all know the Web is about content, and the future of successful Web-marketing lies in the ability to turn marketing messages into content, and meaningful content is about storytelling. We need to stop looking at television advertising as the prototype format; the people running television have their heads buried deep in the sand beside the same people who run the music and movie industries - they just don’t seem to be able to adapt to the new Web-environment and it’s inherent nature, capabilities and demands.

Mind numbing, number crunching study after number crunching study, filled with misleading statistics, complicated graphs, and pretty PowerPoint charts don’t tell the real story. Wasting money on ineffective banner ads and irritating, over-used TV spots, while obsessing over search engine optimization and technical solutions won’t get you where you want to go.

Companies need to learn how to connect to an audience and build a relationship with that audience by delivering content in ways that people have used from time immemorial, through telling a story told by a real person with a real voice: something the Web is not only capable of doing, but is superior at delivering.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Tags: content writing, Writing

There is one tried and true cliché` in getting income for your website: That is website traffic. Bottom line. If no one visits your site, it hardly stands a chance of producing an income. Many sites have tried and failed in doing so, and this results to the sites demise. In other words, it takes money to make money. Another cliché.

But, it does not take a lot of cash to generate website traffic to your site. Have you ever wondered how big hit sites drive traffic to their site? Just about all of them are spending obscene amounts of money to get the traffic to their sites, investing in many advertising campaigns and different ways of marketing. This is all worthwhile because, well, they are what they are now…huge earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you cant afford. Many people have tried the high cost methods and have ended up going belly-up because of it.

Let me show you the Top 5 Ways to produce low cost website traffic that could help your site in the long run. Even if you only get a small percentage of successful visitors in, compared to client ratio, it still works, especially if you get a large number of people to your site.

Exchange Links

This is a proven method. You will hardly ever see a site where there is not a link to another site. Many webmasters are willing to exchange links with one another so they can produce more public awareness about their sites. You will soon see and be aware of the sudden increase of the traffic coming in to your site from other sites.

A major prerequisite in trading links with other sites is that they should have the same niche or content as the other site. They should share a common subject so that there is stability in the providing of service and information for what interests your targeted traffic.

Exchanging links will also enhance your chances of getting a high ranking with search engine results. It is common knowledge that search engines ranks high, sites that have inbound and outbound same-niche links. With a good ranking in the search engines, you will produce more traffic to your site without the high costs.

Traffic Exchange

This is basically like exchanging links but on a different elevated level. This may cost a little more than trading or exchanging links but could be more cost effective because you get to earn credits. You can use those credits when you view others traffic, while you earn credits when someone views yours.

Traffic exchange services are basically viewing of someone else`s site or page. This is done vice versa where a site can use your sites contents and so can you, to his or her site.You will both benefit from each others labor to generate traffic. The other sites visitors can go to your pages and know more about your site as well as their own. Once again the public consciousness of your sites existence is elevated.

Write and Submit Articles

There are truly many e-zines and online encyclopedias as well as article directories on the internet which provides free space for articles to be submitted. If you want to save money, you can do the articles yourself. [One of my favorites by the way!] There are a lot of freelance writers who are willing to write an article for you for a miniature fee, but to save costs, you would be better off writing those articles yourself.

Try to write articles that go along with the niche of your site. Write something that you have expertise on so that when they read it, they can see your knowledge about the subject and will be enthusiastic to go to your site. Write articles that convey tips and procedures to the subject or niche your website has.

Don’t forget to include a resource box at the bottom of your article that can link them to your website.Write a little about yourself and also your site. If you provide a light, information-laden and interesting article, they should go to your site for more.

Make a Newsletter

This might sound like to much work because of all the articles you may need to use to create a newsletter but on the contrary, this is not true. There are many writers and sites that will want to provide articles as long as they can get their name in your newsletter. This will also grant free advertising for them as well. As your newsletter gets passed around, you can expand your public familiarity and build an opt-in list that can frequently visit your site.

Join Online Communities and Forums

This only requires your time and nothing more. You can impart your wisdom and know-how with many online communities as well as your own website. You can get free advertising when you go to forums that have the same subject or niche as your site.

Share your opinion and let them see how well-informed you are with the subject. As you build your reputation, you also build the status of your site, making it a reputable and sincere business that could be frequented and trusted by many people.

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And now I would very much like to offer to you fre, a very powerful e-book just for taking a look at my site! You can get instant access at http://www.massivewealthforever.com Thank You, Robert Hanna

Tags: Website Traffic