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Since links are the fabric of the web and they allow us to move from page to page and site to site, they also play a crucial role in deciphering the context of your site when analyzed from outside sources (particularly from search engines).

Call it osmosis, link transference or what you like, the fact remains that “what other sites say about you” meaning “how they link to you” (or how you build links) matters.What percentage of inbound anchor text (the text in the link itself) variety does Google and other search engines deem as a significant percentage vs. your on page factors to assess the context of your site? Do they look at your content or your site reputation more when assessing where to rank your content?

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Tags: link reputation, SE Positioning, search engines, seo

I know you’ve heard many times that to be successful at Internet Marketing you have to have a list. You can build your list in many ways but the quickest and most effective way is by writing articles.

Many ezine publishers and website owners are constantly looking for new and up to date information for their publications and web pages. Article writing is the perfect way to provide that information and build an opt-in list.

A lot of new and some experienced Internet Marketers get confused about the obvious use of the opt-in list. The main objective is not just to build a list of names and email addresses. Its purpose is to help you build your business by providing you with a valuable list of names and email addresses that are of good quality.

Millions of people search the internet daily for numerous reasons. The majority of them are usually looking for information on one or a variety of subjects that they just want to know more about.

Here are a few things that you should consider when writing articles to build your business:

1. Find out what type of information people are looking for and provide it for them. This can be done easily by asking the members who are currently on you list what they want.

If you don’t currently have a list you can always visit different forums to find out what people are asking for.

2. Keep in contact with the members on your opt-in list and get to know them. Obviously, if they are subscribing to your list, and staying around, they are interested in what you have to say and you have something in common.

You can ask them to recommend you to their friends, family or co-workers who have the same interests that you have and they can help you build your business.

3. Be careful not to frustrate the members on your list by constantly providing too much information by email too frequently. Though they may like to get email, try not to send too many emails too often.

You can provide the best quality information there is but if you over do it some of your members will opt-out and leave you because of information overload.

When you write articles and submit them to article directories in most cases it is free. It is one of the easiest ways to drive traffic to your website, get free advertising and build your opt-in list all at the same time.

Make your articles key-word rich about your website topic and strive to keep the word count between 400 and 600 words long.

There are times that they will be longer but make sure you check the article directories rules as different article directories have different rules about article length.

Always include a resource box at the bottom of your article with a little bit of information about yourself and include a link to your website.

You will soon build credibility and draw more targeted traffic to your website as your articles are read by others and they begin to click on the link to your website and opt-in to your list.

You will also start to get noticed by search engines and get established as other website owners begin to publish your articles in their ezines, to their list and on their websites.

So, to build your opt-in list quickly and drive traffic to your website, write good quality articles and submit them to the article directories often.

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Angela Meyers is a writer and internet marketer who writes and publishes eBooks and media material on various ways to make money online. Want to find out several different ways to make money online? visit: http://www.resellrightsandplrmadesimple.com

Tags: article writing, opt in lists, Writing

The chances are that if you have a standard, mass-market style website, most visitors will glance at it and quickly move on.

Statistics tell us many things about internet users, but amongst the most useful to us as site-owners are the following:

1. They’re looking for information about something.
2. They’re mostly put off by hard-sell advertising.
3. They’re easily discouraged if it’s difficult to find what they’re looking for.
4. If they don’t find the site visually appealing they will move on quickly.
5. They are more likely to look more closely if the site has a personal feel to it.

Given the above, the odds are stacked against us in hoping to attract and retain the interest of the first time visitor. Let us examine some tips to overcome these obstacles, so as to move the odds somewhat in our favour.

The first impression is undoubtedly the visual one. A site that is poorly constructed, muddled or unattractive to look at doesn’t even get out of the starting blocks! The logic is very simple: if the site owner doesn’t have the interest and initiative to make his site look good to the visitor, it’s likely that he pays as little attention to its content.

Make your site look really appealing, by the careful use of colour, and make the layout such that it is easy to find the information the visitor is seeking. Although it’s an idea to use technology to include some clever features, don’t make it too gimmicky or those benefits will be lost. You will need something eye-catching, positioned at the top of your home-page to capture the visitor’s attention.

Remember to focus on the benefits to the visitor - what’s in it for him or her?

Remember your visitor is not looking to buy anything - she wants information. Make that information easily available, in an appealing way. It’s a good idea to offer a useful gift such as a free training programme or newsletter.

Position yourself as an expert in your field. It’s not necessary to claim that massive earnings are likely, but rather to show that you’ve been there got the T-shirt and that you’re prepared to share the information required to make a success of this opportunity. Your visitor can then make her own selection from the top home businesses available to her.

In other words, “This is the information you need and these are the benefits to you.”

If you don’t have web-design skills or even a flair for this, pay someone to help you, or to do it for you. A professional-looking website would be more likely to offer something worthwhile, than something carelessly designed that looks as though it’s been thrown together.

Sometimes the technical gurus become so involved with technology, that they overlook the simple issues. Keep it simple to navigate around the site, particularly so that the information your visitor is looking for can be easily accessed.

If you provide a number of options from which to select, keep the instructions clear and simple. You’d be surprised how difficult it is sometimes to find the “Yes-I want it” option in some sites!

Personalize your site so that it doesn’t look just like another of the mass produced sites. If you are able to tell a little about yourself and how your life has changed for the better, you have an increased chance of persuading your visitor to take a closer look at your offer.

Thanks for taking the time to read this article. I sincerely hope that you have found the information useful or thought provoking.

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Mike Muir writes informative articles aimed at assisting new home business owners. For more useful information please visit his Blog at: http://www.mikeshomebiz.com/blog Want more information about online business opportunities? Please go to http://www.mikeshomebiz.com

Tags: vistors, Web Design

Over at Search Engine Journal Ann Smarty has posted an article with a comprehensive list of SEO Tools broken down by category. Categories include Backlink Analyzers, On Site Analysis, Keyword Research and several others. All in all there are a lot of tools listed in the article and they are all free and web based. The post can be found at:

SearchEngineJournal.com