Site   Web

July 29, 2008

Top 3 Google SEO Linking Strategies

Times have changed. Just a couple short years ago, about 60% to 70% of your website ranking success depended on links. Now up to 85% of your page’s search engine rank on Google relates to how it is linked. More specifically, the quality and number of inbound links.

Google looks at everything from the “authority level” of the linked sites to their “PageRank” and even the IP class they use (Internet Protocol designation.) While we don’t have hours to get into every little detail, I have provided three simple surefire ways to get hundreds of top rate inbound links to any page or your site you wish. And this is the absolute fastest way to get on top of Google and stay there for the long haul. So, here we go…

Google SEO Linking Strategy One: Hire a blog reviewer.

Hiring a professional blogger can be a quick way to getting the links you want. Here’s how it works… You are basically hiring a blog reviewer to chat up your Website. You set the tone of what is said and even give them acceptable working parameters to meet, such as the blog’s traffic rating, type of blog and overall popularity.

You can hire independent people from services like eLance.com, Guru.com or RentaCoder.com or you can use a service that specializes in blog reviewers for hire, like http://www.PayPerPost.com. Personally, I like PayPerPost because it’s their specialty and this is their “posties” livlihood, so they tend to do a great job. It’s extremely reliable and great for social networking but considerably slower and ultimately more expensive than the following methods if your goal is simply link building.

Google SEO Linking Strategy Two: Write articles on your Website’s topic.

Providing useful article content to readers of newsletters and article directories is one of the fastest and most reliable ways to get high quality inbound links. But even more important to some is that if you share your expertise the right way, you will likely become a recognized expert in your field in no time.

People have filled entire books on the subject of article marketing so let me just hit the highlights here. This will be enough to get you started and help your name become trusted by both publishers and readers alike. Just remember these six simple guidelines…

1.) The article has to accomplish two things. First, it has to be 100% legitimate and not contain any inflated facts or sales pitches. And second it absolutely must present real value to the reader and the publisher. Don’t ever write an article just for your own sake. A solely self serving article will be immediately transparent to the publisher and to most readers. Most people understand you want something in return for sharing your knowledge and are very happy to oblige a mutually beneficial arrangement, such as a great article for a link back in your bio.

2.) Obey the rules of where you are submitting your work. This is extremely important! Don’t waste an editor or publisher’s time. Be sure to select the best, and most descriptive category possible for your submission.

3.) You can (and in my opinion, should) write in a casual, conversational style but be careful to spell check the article and review it for clarity before submitting it. Once you have written something, especially something with your name attached to it, it will be a representation of you.

4.) Make the article the appropriate length for what you have to say. Don’t drone on or cut it too short. Most article directories have guidelines about how long they like to see submissions. The same goes for newsletters. If you can’t find this info for the directory you like, sticking between 500 and 1,000 words is usually a safe bet and usually up to 1,250 is OK. If you have more to say, consider splitting it into multiple articles that deal with one specific topic each.

5.) Be brief in your bio section. If your article is well written and contains similar words to the keywords you want to be found for, 350 characters (or about 40 words) should be more than enough to tell a little about yourself, your services with one or two relevant keywords properly placed. Just be sure to use those keywords as anchor text when linking to the page that covers that keyword’s topic on your site. Many directories will let you have two links in the bio section and all allow at least one.

6.) And I saved the big one for last. Provide unique content to each article directory. Nobody wants to post duplicate content so carefully reword at least one third of the article so it is unique. This will help both the publisher and the quality of your resulting inbound your links.

Big Tip: Writing dozens or even hundreds of article variations to eliminate duplicate content can take a great deal of time. Then manually submitting them to hundreds of directories takes even longer. A nice solution is using an article distribution service that allows you to enter slight variations to specific sections of your article and then combines them in unique ways to provide unique content for the search engines and readers. I am NOT talking about a system that creates robotic substitutions based on replacing similar words from a thesaurus. That produces junk. I’m talking about a system that allows you to submit your own text with alternate sentences or even whole paragraphs. This works amazingly well and can easily create over one thousand article variations based on about twenty extra minutes of your time when you submit your article. And of course, write as many variations of your bio as you can too.

One system that does a great job is available at http://www.SubmitYourArticle.us. They even review the article to ensure it is a good candidate for publication, which gives you advice from a professional editor for free. They do it to help protect their own reputation as well but the benefits to you are immeasurable.

Google SEO Linking Strategy Three: Use a three way linking system.

Google has discounted the use of straight reciprocal links to the point that many people feel they are not worth the time and effort to obtain. I still use them sparingly but I avoid reciprocal linking systems like the plague. Google hates them and they are so easy to detect that you might as well put a banner on your site saying “Hey Google, I use a link farm!”

Three way linking, however, is another story. Reciprocal linking is very easy to detect but 3 way links are altogether different. It works like this… Site 1 links to Site 2 and then Site 2 links to Site 3. And finally Site 3 links to Site 1, or even to another site in the chain. In short; every link is a true and verifiable one way inbound link.

If you are part of a group of similar sites, this is well worth doing. But if you need to build links quickly or don’t have the time to set this up yourself, you can use a service like 3 Way Linker (http://www.3WayLinker.com). It’s the ideal “set it and forget it” option and gives you full control over important aspects of linking.


The founder and editor of SEOpartner.com, Mike Small is an SEO professional with over ten years in the industry. During that time he has founded two SEO companies and written five SEO books on topics varying from general search engine optimization to specific areas such as SEO link building.

10 Responses to “Top 3 Google SEO Linking Strategies

    That’s a very good snapshot of the times in SEO, specifically as related to the way Google handles ranking. I’ve been using most of these methods for quite awhile and they’re definitely still viable, but I’m sure there’s some change in the wind, as is customary in this niche….

    avatar Top 3 Google SEO Linking Strategies | Search Engine Optimization says:

    […] Times have changed. Just a couple short years ago, about 60% to 70% of your website ranking success depended on links. Now up to 85% of your page’s search engine rank on Google relates to how it is linked. More specifically, the quality and number of inbound links. Google looks at everything from the “authority level” of the linked sites to their “PageRank” and even the IP class they use (Internet Protocol designation.) While we don’t have hours to get into every little detail, I have provided three simple surefire ways to get hundreds of top rate inbound links to any page or your site you wish. And this is the absolute fastest way to get on top of Google and stay there for the long haul. So, here we go… (more…) […]

    avatar seccus says:

    I don’t understand. On one side, you had said : “avoid reciprocal linking systems like the plague”. On the other side, you had invited us : “you can use a service like 3 Way Linker”.

    avatar Levi says:

    What is the best strategie when you’re site is in an other language then English? Where should you submit articles or where can you find the right websites on a local level?

    I’ve just read Michael Small’s story on SEO linking strategies.

    I really must disagree about 3 way linking – it is not the best thing since sliced bread at all

    It is an absolute nightmare to keep track of links in a 3 way system
    unless you have a team of people.

    I run a small web company all by myself and there is no way in hell that
    I will do 3 way links. When checking links pages – about every 6 months for
    dead links, old links, sites that have removed my site(s), I can check immediately.

    If it’s a 3 way link, I’ll never find it.

    AND, often the 3 way link links to something that has nothing or little to do
    with site A.

    Can Michael or you add any serious proof that mutual linking is bad?

    No 3 way linking for me… your thoughts?

    Linda Thalman
    Linda@wfi.fr
    http://www.wfi.fr/
    http://www.parisinsites.com/
    http://www.volterre-fr.com/

    on the web since 1995 !!

    avatar Guy Siverson says:

    Very good article.

    To further encourage 3 way linking, as each site in the 3 way link begins to gain PR authority they in turn boost the other sites rankings as well and the whole team grows as the one site continues to walk up the Google rankings. It really is a good system to use.

    This is a pretty comprehensive article about building incoming links to a site, but several things are missing.

    1) PayPerPost links are clearly identified as such and are generally discredited using Nofollow tags or by Google’s own filters.

    2) It has long been discussed that Google can detect 3-way links, so what is to say that a program like “3 Way Linker” is going to work? If the system forces you to upload a PHP file, I’m sure that there are footprints within there that Google can spot & immediately filter w/ their algorithms.

    I would love to hear some further analysis and/or see some evidence on this issue.

    Having said that, the tips on article writing are great and should be utilized in any comprehensive SEO plan.

    Also, it’s important to have good content on your own website. Links are going to help tremendously, but if you don’t have solid content and/or provide a good user experience, then it’s all for nothing.

    avatar Guy Siverson says:

    Yes, Google can detect 3-way links which is why I don’t personally choose to use these services any more than I do reciporcal link services.

    However, just because Google can detect such things doesn’t negate the fact that backlinks are more important than swaplinks. So I create my own viral video websites that are highly targeted to a speicfic given keyword and then link them together in a silo affect finally to point the entire package at my main website.

    KEY: Don’t get carried away with to many sites doing this.

    Just shoot me an E-mail if you would like more information about the above concept.

    avatar IBSGG BLOG » Blog Archive » Top 3 Google SEO Linking Strategies says:

    […] Top 3 Google SEO Linking Strategies […]

    avatar Sandcasting says:

    What is the best strategie when you’re site is in an other language then English? Where should you submit articles or where can you find the right websites on a local level?

Submit a Comment

Your email address will not be published. Required fields are marked *






You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 4,213,292 bad guys.

css.php