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By Jerry Bader in Featured

website promotionThe Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment. The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people. The fact that the Web is a cold, remote, isolated world oddly enhances, and actually encourages the building of relationships.

For those businesses that really don’t know how to effectively use the Web, or those that are interested in actually using their websites for more than a digital brochure, the answer is clear: your website’s most important marketing objective is to connect with a relevant audience and build a productive relationship.

Just Because It’s Trendy, Doesn’t Make It Productive

By Mark Tyner in Featured

Everyone thinks they have it all figured out when it comes down to producing, distributing, and reaping the benefits of article posting. Don’t get me wrong here, they are headed in the right direction and even hit their objectives, but does it produce monstrous results in sales? What is the magic formula for an article that directs traffic like an expressway versus one that fails miserably?

Human Emotion is the key. When you produce an article that sparks interest in your audience, or tap into their emotions, compelling them to purchase, then you’ve hit your goal. However, the bottom line is that most marketers write and post articles constantly to boost website traffic in hopes to stimulate sales, so the quality has diminished. With a few key elements you can capitalize on the poor grade articles and realize great success posting articles that capture people’s attention and directs them to what they want. Remember that last statement, what they want.

Advertize to emotions

This can be a tough, depending on your sales product so we will use a few examples here. I live in a large city next to an even larger lake. On my street alone there must be a boat at every other house, and most people have a hard time understanding the logic behind it. Somehow half of my street found logic behind the purchase of a boat. Maybe the boat salesman sells ice to Eskimos in the winter, no, that’s not it. It’s deeply imbedded in our society, the answer is competition. Think about that. We live in a highly competitive world. My neighbors saw each other’s boats and said wait a minute, how do I rank? I’m losing rank here. Soon the boat will be pulled with a matching new truck.

The new truck certainly wasn’t needed to get the boat to the lake. The old truck was fine and fit its purpose, simple transportation. But think of how that person feels leaving the neighborhood, full of peers, with a brand new boat. It’s the same way you feel when you leave the car lot with a brand new car, or live in a five bedroom two story home with just your spouse. Let’s face the facts. Our emotions drive nearly every purchase we make. With that understood, lets really drive home the message by offering up a few suggestions of how that person will feel with your product. Help with the reasoning behind buying your product and make it logical for them, make it a necessity even.

Back up your products with logic

You can make this happen with everything in existence that has a price tag on it. Imagine how you would benefit with the product and then verbalize. Let’s use something simple like water. Water believe it or not is a perfect example of compulsive purchases driven by marketers using your emotion and backing it up with logic. I used to think water was fine right out of the tap. Then a marketer got a hold of it and said it needs to be filtered, bottled, and infused with vitamins, flavored and everything imaginable to be healthier or beneficial like we are all super athletes. Each brand has a different twist on how their water is better or more beneficial for you. Everything from getting your daily vitamins to maxed out energy all revolve around the simple substance of water. They have paved the way with logical reasons to buy improved water that the tap stuff is out of the question.

Dare to be different

If everything was the same, competition would not exist plain and simple. Make your article stand out and your product for that matter. People want originality to set them apart from their peers. Inject your creativity starting with the title. A different, eye catching or unique title to lure them in will maximize results. Just make sure it’s on topic. Continue with creativity and personality throughout the body to set yours apart. Do not just state the facts; however use them as power statements. With a billion articles online you must be different to get notoriety, for example.

Be yourself and be honest

Honesty is just good policy. Don’t over exaggerate, make false promises, or mislead people because a major reason behind producing articles is to gain credibility. If you make your article personal and informational, that adds value to both the Internet and your readers. Offer up so of your own experiences with in the article topic and help others relate to both yourself and your writings. After the article others may read other postings produced by you. After you read an article do you look for the author? Do you look or follow the resource box at the bottom?

It’s only natural after being moved by a great interesting article. Maybe you want to learn more or respect what the author had to say. People read the article in the first place because they wanted information on the title subject. They were looking for something and the title led them into your article so it is important to follow through. It’s important to them not to be misled, and to find what they were looking for, and it’s important for you to help them get what they want. So let’s do just that.

Follow through and give them what they want

Give them what they want. It’s very important to back up you statements. The article has served its purpose, hit on the readers emotions, gave logical reasoning and sparked interest. Rather, it gave information on the reader’s initial interest because they searched for that topic. The article was personal, honest and different. Now back it up.

For example, I write articles surrounding the online affiliate market, common used tactics and practices that marketers use in small at home businesses. The subjects are pretty broad, however when the reader follows the resource box they find a website that contains everything needed for a small at home online business.

If you write articles simply because you enjoy it, there is difference from why the article is written for a business purpose. An article written and targeted for attracting traffic or to be profitable has to have this follow up quality. The ability to give either a product or more valuable information on the title topic solidifies your credibility and makes you a trustworthy supplier of the readers needs. Even a few of these tips done correctly produce results, however, perfecting them all produce the desired results.


Mark Tyner is the webmaster of YourHomeBiz-Direct. For how to market with ezine articles or article submission please visit his website and receive 5 free e-books on internet marketing.

By Richard Legg in Featured

website trafficArticles are used by the knowledgeable online marketers, because they work in many different ways to increase your website traffic. Let’s take a quick look at just 3 of those ways…

Firstly, when you submit your articles to article directories, there are particular ones that are popular with the search engines. This means a properly constructed article can get a page 1 ranking for a tightly defined keyword phrase, which puts you right in front of targeted traffic who are looking for what you offer!

By Michael Tasker in Featured

shopping cartAs Ebay grows with 70,000 new customers everyday adding to the 277,000,000 registered users, the opportunity to sell a product to this growing market becomes ever more attractive. But this is not any market. Ebay is a specialised market, full of hungry targeted buyers seeking out products in over 50,000 categories.

Yet to make serious money selling on Ebay takes learning, skill and belief that is required to operate any business. To be an Ebay auction selling success, you can’t just submit a product for sale and hope that bids will automatically appear. There are proven methods to ensure that your Ebay auction will be more successful than the competition. There are certain techniques that you need to adopted to ensure Ebay is a lucrative money making opportunity for you, not just a trickle of money but enough for you to then consider becoming a fulltime Ebay seller and joining the Ebay auction elite.

The 5 essential secrets to Ebay auction selling success are:

1 Do Not Have An Auction Reserve Price - Ebay is removing this option from some of its sites which is a sign that you should follow suit. Ask yourself this. Why would you bid for a product that has a reserve price stuck on it? You would be bidding in the dark not knowing if the auction would actually result in a sale or not. Maybe the Ebay seller is just testing the market. You don’t know so make sure you don’t put a reserve price on your Ebay auctione as this will deter prospective bidders.

2 Keep The Starting Price Low - Why? It attracts interest, which attracts bids often at a much quicker pace which then builds momentum which can lead to an Ebay auction frenzy. Now would you like to experience that? Depending on the product, a starting price of .99 c has been proved to attract bidders very quickly. Even if the product is of high value, a low starting price can result in a flood of bids each pushing the bid price up. And remember, an Ebay auction of a product requires bids to be success. If a potential bidder sees that the item already has bids they will probably be more likely to bid themselves.

3 The Important Ebay About Me Page - You should see this as the opportunity to sell yourself, gain credibility so any potential bidder will feel secure and can trust you. Ask yourself, would you bid on an Ebay auction where the seller had no profile, no details, you knew nothing about them? You probably would not and move on to someone you can trust. You need to include details about you and your business, how long have you been registered on Ebay, where you are situated, specialisations etc.

4 Ebay Feedback - As Ebay is impersonal, any details that will give the potential bidder comfort should be made available. It is prudent if you leave feedback for the winning bidder as soon as the item has been paid for. This shows that you are on the ball and wanting to here the winning bidders comments whether they are positive or negative. Negative feedback need not be damaging. Ensure that you act on it fast and even if there is negative comment on your feedback, potential Ebay auction bidders will see that this is far outweighed by all the positive comments.

5 Ebay Shipping - You shipping costs must not be another income stream for you. Overpricing is against Ebay policy and you will be found out. Ensure if you are charging shipping that the cost is clearly stated within the item listing. Would you like to win a bid only then to find out that there is a large shipping charge which appears excessive? Avoid these two issues.

In order for you to distinguish and separate yourself from the vast majority of Ebay auction sellers and power yourself into the Ebay elite, these secrets are essential for your success. And once you achieve a reputation as an Ebay auction elite, the potential to make very large sums of money selling on Ebay will be freely available to you.


Michael Tasker operates a successful information marketing business and continues to expand to various websites plus direct marketing channels as well. A lucrative money maker is Ebay and now available is a A-Z guide on how to become part of the 2% Ebay elite. The audio and transcript guide shows you everything that the elite use to generate huge amounts of money selling on Ebay. http://www.goodbyemoneyworries.com/ebaysign

By Elke Houghton in Featured

marketing.jpgOnline Home Business, Internet, Profit, and Residual Income. To successfully merge these words you will need another word: Traffic. Every article out there about making your site or product successful has to do with the crucial importance of generating traffic. We all are aware, that when it comes down to it all, traffic is the most essential thing for a successful online business. Once you have a great product to sell and everything is set up for success, itâ€TMs time to generate traffic.

Once you have a site and you are not getting the traffic you are supposed to have, itâ€TMs time to reconsider. You need to be determined to make it in this very competitive business. You have to always be a step ahead of your competition. Increasing your traffic is the most crucial thing to do after your product is launched and everything is set up to go.

Timing is essential, especially with traffic generation. You should always be ahead. Never tell yourself that you can start tomorrow. Start right now and go step-by-step from launching a product, setting up your web site and then continue all the way to optimize your site for traffic.

Apply the ideas below to increase your traffic by starting right now and you will be well on your way to a successful and profitable online business.

1)Generate traffic with search engine advertising.

Google Adwords and Yahoo Overture are very popular advertising systems that generate optimal traffic. The drawback is, that it can add up to become quite costly. Still it is money well spent. Adwords and Overture are the top traffic generating tools available on the Internet today.

These search engine advertising methods have made some awesome profits for many Internet entrepreneurs. Countless webmasters feature these advertising systems on their sites and many have realized the benefits by signing up and subsequently enjoy the wealth it can produce. Donâ€TMt miss out on it. Use it wisely and you may not have to spend a lot of money.

2)Use Link Exchange.

By exchanging links with other sites, each of you will benefit from the efforts of enhancing the traffic of your sites. If you put a link from another site on yours, you could also provide each other with the traffic each site generates. These efforts can double your benefits. The more links you exchange with other sites the more traffic can be generated.

3)Viral Marketing.

Viral marketing helps you spread the word about your product or online business without any or very low expenses. This is an absolutely powerful marketing method. By writing articles or small reports you can add a resource box with your name and product promotion. Forums are a fantastic way to promote your site by adding some useful ideas to the discussions. Starting your own blog and add a lot of articles with sought after information can bring you tremendous traffic.

4)Use search engine friendly keywords or keyword phrases for your site.

Search engines are looking for keywords that they can show in their results pages. By using search engine friendly keywords and phrases you can rank high in the search engine results. You can write your own keyword content or hire someone to do it for you. There are good and inexpensive services to choose from.

5)Writing Articles will lead traffic to your site.

Submit articles to article directories for free traffic and profits. It is the most profitable Internet marketing strategy of all, and it will generating loads of traffic over time. Submit at least four articles per month. By submitting to directories, your articles will be published in other peopleâ€TMs blogs, websites and email newsletters as well as ezines for free. If you think you canâ€TMt write hire a ghostwriter. But by all means start submitting articles. With each submission you have a resource box where you can promote your product and web site for maximum exposure, which will generate huge traffic and profits.

6)Join forums.

Add comments in forums of your product market and earn credibility by showing your expertise. At the end of each comment you can add your signature line which should have your name and website in it. The more forums you join with useful comments and your signature line added, the more targeted traffic you will generate. You will build trust and people will start to notice that you can provide what they need, which in return will quickly turn out to be very profitable for you.

7)Publish your own newsletters.

By having your own newsletter people will appreciate your expertise and become loyal readers. They will start sharing your newsletter with others. This will generate loyal traffic to your web site and again generate traffic by recommendation. Keep your subscribers interested by maintaining their curiosity and it will generate huge traffic and build you a high targeted email list as well.

You can see, that generating traffic isnâ€TMt that hard. It only asks for some effort and if you stay focused and put in the effort necessary, traffic will come to your site and huge profits will follow.

Elke Houghton is an affiliate marketer and writes articles on a variety of subjects. To learn more about how to launch 6 automated income streams in just 24 hours - the step-by-step program to online wealth and to apply article marketing to this program http://www.explosiveincomebuilder.com

By Willie Crawford in Featured

seoIt doesn’t matter how great your product is, what a bargain your price is, or how beautiful your website is - Without traffic none of that matters.

So at its most basic, the biggest determinant of your web businesses success is “getting eyeballs looking at your webpages.”

When looking at where the traffic comes from, it begins with others linking (or pointing the way) to your site. Since most people automatically turn to the search engines when looking for something online, that naturally tells me that the most important links that you can easily get are probably from the search engines.

Since Google is currently the search engine getting the most use online, and therefore the one that generates the most traffic, that also means that you need to focus on getting a front page, or ideally a number 1 listing, at Google.

However, your search engine optimization efforts should involve structuring your site, and your other search engine magnets, so that it bring in BUYERS from Google.

At its most basic, and simplest, getting a number 1 ranking at Google that leads to an endless stream of sales boils down to three parts. They are:

1) Targeting The Correct Keywords

2) Optimizing A Page For Those Keywords

3) Getting Links From Sites That Google Loves

Let’s look at each of these.

First, you absolutely have to target the correct keyword. Your webpages and everything that you do needs to incorporate the keywords that your buying customers are actually typing into the search engines.

You don’t want to target the phrase digital camera, or printer cartridge. Instead you want to target a specific model of digital camera or printer cartridge, and you may even want to target people in a specific location looking for a specific model of printer cartridge.

That kind of targeting means that the people who find you are searching for something very specific, and when they find you by typing in that very specific search term, they click through and buy.

Next, you need to optimize your webpages for those keyword phrases. That generally means that you need the target keyword phrases sprinkled throughout your webpages. It also means that you want to use your target keyword phrases in your title and description “metatags.” You also want to include your keyword phrases in anchor text on your webpages (the blue underlined text in hyperlinks).

You basically want to include your keyword phrases in all of the parts of your webpages that tells the search engines what your webpage is about. This includes places such as italicized or bolded text, your menu items, and even alt image tags.

Finally, you need to get sites that Google thinks are important to link to you. Ideally, these sites include your keyword phrases in the anchor text when they link to you.

Many who study search engine optimization full-time are convinced that the external links pointing to your website are THE part that makes the biggest difference in most cases.

Having an authority site link to you is like having a respected authority in your community give you an endorsement. They are telling the search engines, and the rest of the world, that they recommend you. By using your keywords in the anchor text, authority sites are also telling Google (and other less important search engines) that that is what they consider your site to be about.

This factor is so powerful that I have personally often gotten a number 1 position on Google for my most important keywords by just tapping into one free website optimization tool… one authority site! In fact, I recently did an interview with David Preston, an expert at teaching offline businesses to tap into the web in ways that most of their competitors never even dreamed of. In the interview with David, we discussed in-depth, how I easily get free front-page listings at Google in a day, and how I often get #1 listing for my ideal keywords in just hours. You can get the MP3 audio of the interview that I did with David at: http://WebsiteSearchEngineOptimizationSecrets.com

I mention David and that interview because he taught me another CRITICAL part of effective search engine optimization. He taught

me how to focus my efforts on the buyers with lots of money to spend… customers who have already budgeted that money for what I have to offer.

So there you have my very simple three-part search engine optimization formula for getting a free number one ranking in Google in as little as a few hours. That fourth part, focusing on the buyers actively looking to spend money is a bonus :-)


Willie Crawford is an Internet marketer with over 12 years of experience at generating massive website traffic, and sales using viral marketing techniques. One of his favorite traffic generation tools is rebrandable PDF’s which he creates using the software at: http://ViralDocumentToolkits.com

By John Clark in Featured

website copyThere in front of me sat the unusual “tip” jar, with a twist. I stood at the new coffee shop in town ordering the usual concoction to quench my caffeine craving when I noticed the sign on the jar. The sassy and delightful gal named Nadean went to fix my brew and there was, left to consider the tip offer. Instead of the usual jar for leaving tips that you see in nearly every coffee joint from Starbucks to the local hang outs, there sat this jar with an offer facing me. Instead of the of the everyday sign with “Tips” printed on it, this one said, “Tips Make You Sexy!”. I nearly laughed out loud.Of course I had no newly found delusions that my key to renewing my sexiness hinged on whether I threw a buck in the pot or not. Still, I liked it. It turned my head, made me notice it. It was also a quick lesson in great marketing that is so often forgotten. Sticking the unexpected in places where the expected is, well… expected.

By Jeffrey Smith in Featured

link baitHere is a brief synopsis of integrating SEO, Link Building and a (CMS) Content Management System for optimal results. After studying the top ranking sites in multiple niches, one thing is resolute regardless of the industry.

  • The introduction of consistent, fresh content.
  • A pliable content management system
  • Intricate naming conventions supported by a logical semantic infrastructure
  • strong internal linking
  • A method to encourage external links (RSS, Social Media, Forum participation or large user base) external link popularity.

By Kishau Rogers in Featured

expert htmlCompleting the following steps prior to starting a new website development or enhancement project can ensure that your project stays on budget and on schedule.

  1. Identify the person(s) that will assist you in developing a detailed plan for your site. Before starting your project, ensure that you and your team are on the same page concerning the final vision for your site. This will minimize (eliminate) any mid-development confusion between your team members and ensures that once the development/design activities begin, they can proceed with a clear definition of the end product. Website projects that are less defined can incur unexpected expenses due to “scope creep”. Generally, scope creep occurs when unexpected tasks are added to a project. This leads to higher than planned project costs and an extension of the project deadline. When new tasks are added to your project, determine if these are necessary items to complete during this phase or if a second phase is needed. If you decide to increase the scope of your project, be sure to ask your website developer for a printout of the additional costs and an indication of how the new task will affect your deadline.
  2. Identify the person responsible for communicating with your website developer. Also, identify how often you need to communicate with the developer during the development process. Generally, the more meetings you have with your website developer the more it will cost you. If you have a well defined project, your meetings will be shorter meetings to determine if you’re on schedule. Particularly with short web development projects or projects with budget constraints, you want to avoid ongoing requirements gathering meetings. If the project is not well defined, you risks staying in the “requirements gathering” phase for the duration of the project. This is always more costly than identifying, approving and finalizing your requirements before any work is performed. For larger (and longer) projects, you should identify a requirements gathering phase at the onset of the project to ensure that the deliverables and phases are well defined.
  3. If your website project involves a site design or redesign, have a vision before you contact a website designer. Having a vision of your preferred site design reduces the number of revisions required. Design revisions can add to the cost of your site if you are unsure of what you want. Starting a design project with an “I’ll know it when I see it” approach can increase your project cost and timeline due to an excessive number of revisions or increased scope. If you absolutely do not have a vision, make a list of comparable websites that appeal to you. Be sure to note any required elements that you’d like to include on your website.
  4. Finish writing your content or have someone write the content just as you would like it to appear on the site. You can not (should not) launch a website with incomplete content. If your content is not ready, consider a brochure site (one page) website instead of investing in a larger inadequately defined website project. A website is meaningless without effective content. If your content is not ready, your website is not complete.
  5. Once your content is written in web-ready format, organize your content by function or section (e.g. company information, services, testimonials etc.). This will help determine the scope of your project (i.e. # of pages, navigational items etc.).
  6. Identify how you would like your visitors to interact with your website. This ensures that you and your website developer have a clear understanding of the overall scope of the project. A five-page static website is much different than a five-page website with interactive or dynamic features or a five-page website integrated with a third-party shopping cart. Generally, any feature that requires advanced scripting, programming services or integration with a third-party application will add to the cost of your project. Therefore, it is important for you to be clear about your requirements prior to signing the contract.
  7. Before you request or approve any new features, revisit your original scope and answer the following questions:
    1. Does this new tasks fall within the original scope of the project?
    2. How does this addition contribute to my final product? Is it important?
    3. How does this affect my deadline?
    4. What are the additional costs?
    5. Do I need to include this activity in a second phase?
    6. How does this addition affect other tasks? Does this eliminate another task or duplicate a previously completed effort (e.g. going back to drawing board on a completed and approved redesign)? If you find that the new task is a duplicate of an already completed effort, before any further work is done, take some time to rethink your project and ensure that money is not being wasted on an ill-defined product.

Performing these activities ensures that everyone at the table shares the same vision, allows your web professional to provide an adequate quote for your project and helps everyone stay on schedule.


Kishau Rogers - For additional articles, advice and resources for your small business website, subscribe to the Websmith Group Blog, Resources for Small Business Websites: http://www.websmithgroup.com/blog/

By Dan Janal in Featured

shopping cartI was absolutely shocked when I checked out a new client’s website. He is an author who wants to sell more books.But he doesn’t have an online shopping cart!

He expects people to call his 800 number and give him their credit card number over the phone.

He also asks people to send checks to his post office box.

While both calls to action might seen normal, they are so 1980!

In today’s world, people expect to pay online. And you as an author should have an online shopping cart in place to take their money.

Here Are 7 Reasons to Use a Professional Online Shopping Cart & Stop Taking Orders by Phone

  1. People live in dozens of different time zones. Do you want to answer the phone at 2 a.m. your time because someone in England is having her first cup of coffee and wants to order your book?
  1. People shop on weekends. I don’t know about you, but I’d rather be out in my kayak on a weekend than sitting by the phone waiting for a book order.
  1. Telephone tag. Let’s say you just appeared on a talk radio show and people are calling to order your book. They will get a busy signal since you can talk to only one person at a time. You’ll find that you have to call back a dozen people. If this happens, you run the risk of playing telephone tag - and possibly never connecting with them.
  1. Expensive phone charges. When you return phone calls, you risk paying long-distance rates including international phone calling rates. Your cost of taking the order just jumped through the roof.
  1. Too much time, not enough money. When you take orders over the phone, you have to be nice. There’s nothing wrong with being nice, but you have to engage people in a conversation: How’s the weather? Where are you calling from? How long have you been interested in this topic? If you don’t ask questions like this, people will think you are rude and might not want to buy your book! This all takes time. Is your time worth money? Well if you take 10 minutes to call someone and accept the order, you could be out $20 if you charge $120 an hour for consulting services. Now, if you have to make a lot of book order sales calls, you can be out hundreds of dollars.
  1. When you only take order over the phone, you have to sell the person, not just take the order. Many authors are not comfortable selling on the phone. Or they are bad at asking for the order. You could blow the sale.
  1. Too many mistakes. It is all too easy to misspell the person’s name, mailing address or credit card number. I call this unintentional dyslexia. You think you typed in “54″ and you said “54″ to the client, but you really wrote “45.”

If you had an online shopping cart, like MyEasyOnlineStore.com which is used by many authors including myself, you’d solve all these problems!

5 Reasons to Get a Professional Online Shopping Cart Now

 

  1. Online shopping carts take orders 24 hours a day, seven days a week, without you being present.
  1. It can handle multiple orders simultaneously. So if you get flooded with orders, your buyers won’t get a busy signal on the phone. Instead, they’ll get a confirmation note from the shopping cart that the order has gone through.
  1. You can spend your time make money and creating new products, or providing services to your clients. You won’t spend time verifying orders.
  1. No mistakes. People will type in their information correctly. If the credit card info is wrong, or if information is missing, the shopping cart will alert the buyer immediately.
  1. Online shopping carts protect you from fraud. If the card isn’t valid, the shopping cart won’t let the order go through. On the other hand, if you get a bad check in the mail and you deposit it, your bank will charge you a fee. If you already mailed the product, then you will have lost the price of your product as well as the postage - and your time.

Add an online shopping cart to your website today and you will `sell more products and services while protecting your time and energy. And, it’s very easy to get started. Just go to www.prleads.com/meos for a special report on how to choose a shopping cart. You’ll even find information on how to get started today!

About the Author:

Author and Serial Internet business entrepreneur, Dan Janal has built multiple six-figure income businesses using MyEasyOnlineStore.com. Now, for the first time ever, he’s revealing the hidden truth behind automating your business, making more money online & enjoying the entrepreneur’s lifestyle. Get his free special report, “How to Choose an Online Shopping Cart” now at: http://www.prleads.com/meos

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