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August 1, 2008

Configuring WordPress: How To Optimize Your WordPress Blog

WordPress is free to use content management software that publishes your content in blog form. A blog does not have a static homepage like conventional web sites, instead all new content appears on the homepage and then finds it way in to folders and archives as more new content is published.

There are two big benefits to publishing with WordPress:

  1. It’s FREE to download and use
  2. The Search Engines, in particular Google, love WordPress blogs

WordPress is open source software, which means it’s free to use. When you choose a hosting account, try and choose one that uses a control panel called “CPanel”, because installing WordPress becomes as easy as clicking a handful of icons, it really is simple!

So you’ve bought a domain name, found a hosting company with CPanel and installed WordPress on your new domain! In theory you’re ready to make your first post! But before you do, read on!

Before you post, you need to configure your blog and optimise it for the search engines, doing this before you post makes life a lot easier for the future.

As WordPress is open source, developers around the world have written literally hundreds of plugins that enhance the functionality of your blog, and again the majority are free to install. Take a look at WordPress.org where you’ll find hundreds of free plugins. Ones I recommend are:

  • Installer (install this one first, simplifies plugin installations)
  • All In One SEO Pack (optimises your posts)
  • Adsense Manager (adds Adsense blocks to your posts)
  • Google XML Site Maps (creates a site map for your blog)
  • Ultimate Tag Warrior (essential plugin for managing tags)
  • Sociable (assists with social bookmarking)

Next, within your dashboard, select Options in the menu and then Permalinks. You need to modify the settings on this page to improve the seo of the url’s WordPress produces so that your keywords appear. In the Custom Options box, type and save the following:

/%category%/%postname%/

Typing this will optimise your posts, but you must be careful only to ever select one category per post in the future, and not change a post’s category after you’ve published it!

When you post with WordPress, it automatically notifies (known as pinging) blog directories of your new content, they index it based on the tags you assign. The search engine robots regularly visit these directories, and as a result your new post will be indexed by them very quickly. Rapid indexing is one of the huge advantages of blogging!

Within your blog set up, you need to add a bunch of directory sites to “ping” to in addition to the default. Simply search on the web for “ping list”.

Finally, you need to optimise the appearance of your site. You don’t want to use the basic template that comes with WordPress. There are lots of free themes available on the web for download, take a look at WordPress.org again in their themes directory. Whilst there are hundreds of free themes around, I never seem to find one that perfectly meets my needs, so I often end up buying one!

Once you’ve installed the theme of your choice, activated all of your plugins, and made the configuration adjustments I’ve recommended, you’re ready to post, so what are you waiting for!


Richard Taylor – To learn a whole lot more about optimising WordPress and to get a copy of my “ping” list, visit my blog at: http://www.essentialseotools.com/seoblog/category/wordpress/. For some great WordPress Themes that I use on my blogs, take a look at these: Instant WordPress Themes

5 Responses to “Configuring WordPress: How To Optimize Your WordPress Blog

    avatar Daniel Brauer says:

    Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!

    avatar Ryan says:

    First, thank you for posting this great blog post. I am currently in the process of trying to develop my own SEO company, which I will be offering different types of services/programs for my clients. I was reading this blog, along with many others and I am trying to determine how I should go about creating my website. It looks like from what you said above that WordPress is more for blogs only? I want to create a business webpage, but I am not good at writing script or coding from scratch. However, I really want my website to look as official and professional as possible. Do you have any recommendations for companies that act like Wix or WordPress, that you can drag and drop and create new content or pages like that, as well as keep a running blog?

    My goal is to look professional and I have started doing keyword research for my domain name. I actually have aa bunch of questions about aa lot of things that you touched in this blog, like the sub domain, when you said “yoursite.com/keyword-blog or yoursite.com/keyword-phrase-blog” I’m having some trouble with typing in this box, but I would really appreciate it if you could send me an email to discuss some of the questions that I have before I start buying the domains that I think I want and select a website builder to create my business webpage. Any guidance and insight that you could offer would be greatly appreciated.

    Thank you again for taking the time to write this blog post. It brought a lot of things to my attention that I hadn’t even considered.

    Thank you,
    Ryan

    avatar emy says:

    Great article and it was very informative..I need more tips from your side..I am working in Cloud Erp In India

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