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Website Analysis: SEO Starts with a Thorough Analysis

08 2008 Monday

By Jeffrey Smith in Featured

SEO starts with a thorough analysis of the website to conclude which aspects of your site need optimization. Why let coding errors or poor site architecture impact rankings for the worse? With search engine algorithms changing daily, there are no guarantees that the immunity you have today (from a favorable pat on the back) will pass value tomorrow.

A typical website analysis SEO sweep would look for things like:

Link Optimization - Links leaving each page (even if pointed at other pages in the site) should all have something link worthy to communicate. A link that says “click here” is a candidate for a makeover to something more consistent with the topical theme of the site, such as click here for more information about “main keyword and qualifier” as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links.

How to Optimize Your Site for Search Engine Traffic

08 2008 Monday

By Mike Row in Featured

Yes, that’s right - not every approach to search engine optimization will work as well as others. There are things that work; and other things that don’t work. In order to be a successful optimizer, you have to learn what works and then actually do it - again and again.

As most search engine optimization experts will tell you, there’s basically one important rule of thumb when it comes to optimization. Other than that rule of thumb, everything else boils down to technical details that are subject to change over time.

So what’s that rule of thumb? Basically, try to create a site that is visitor-friendly - i.e. one that provides useful content for people interested in your particular niche. In general, search engines try to create algorithms that find and reward sites that are visitor-friendly and relevant. If yours fits these criteria, you’re probably on the right track.

How can you do this? One basic approach is to try not to over-think things. Instead, focus on creating content that will be useful to your visitors; and try to tightly-focus your site around some particular niche, so that you appeal to a certain crowd.

Another approach - which is the polar opposite - involves starting with the niche-finding process. Rather than starting with a site idea or a product, start by performing keyword research to see what products and services people want to buy (i.e. niches for which there are a lot of searches, but few sites available).

Once you’ve performed this keyword research and have selected a niche, you can then go to work creating sites that will perform well. From here, you will have to start paying attention to some technical details.

The first thing you will want to target is your site template. You should try to use your target keywords in your title tags, header tags, and meta tags. Try not to over-use keywords, as that can get you penalized, but if you can use the right keywords reasonably often, then you’ll notice an improvement in your site’s ranking positions over time.

The next thing you will want to do is target your site content. Without rich, relevant site content, you cannot expect to rank highly in search engines. For this reason, you will want to consider purchasing a batch of high-quality, keyword-optimized articles (350 to 500 words in length). This will buoy your rankings over time, as search engines spider these articles and update their rankings.

The last thing you will want to do is start looking for linking partners. Try to find people who have relevant, but non-competing sites; and ask them if they are interested in exchanging links. By exchanging links, you can both increase the perceived values of your sites (in the eyes of Google, Yahoo, etc.)

And there you have it: a step-by-step template for search engine optimization. All you have to do is optimize tags, optimize content, pursue a solid linking strategy; and, above all else, try to make your site visitor-friendly. If you follow these steps, you’ll find that you’ll not only rank well now, but you’ll continue to rank well after algorithm changes.

Mike Row - If you also aren’t interested in learning how to earn money online then don’t click on the secret link below where you’ll have access to an absolutley free guide that hundreds of others have gladly paid $19.95 for at the home page of my website. Again if you’re not interested then don’t go to http://www.make100perday.com/secret-page.html

3 Simple Ways To Increase Your Traffic, Responses and Sales

08 2008 Monday

By Abby Lawal in Featured

Internet marketing brings the ability to operate your online business at your own pace with no hassle, no boss or deadlines and it is very easy to do with little or no experience - right… WRONG!

This is the belief that most people have or may I say the way they want it to be.

Could it be done that way?

It could be done that way and some people are actually doing it with a little twist to it - this is only happening to selected few while majority find it to be exactly opposite of easy.

The selected few that are getting things done and achieving their internet marketing dreams are the ones that have master the email marketing best practices; the dos, don’t s and how to get things done.

If you’re reading this article and you’re struggling with achieving success online, you need to pay attention here because we’re going back to the basic and looking into the email marketing tips that you might have overlooked because you think the solution to the problem could not just be this simple.

To get started, I need to ask you this simple question; do your lists REALLY make you money?

If not, would you like it to?

If you’re like me, you answer would be YES.

The way to boost online success is to examine your email marketing techniques. Special thanks to tracking technology which provide great drill down tracking tools that allows you to know how many of your e-mail was delivered, open, read and responded to - which is a great way to examine your e-mail marketing performance.

Before we examine how to increase your traffic, I need to let you know the assumption of this article. The tips in this article assume you already have a list, if you don’t have a list or know how to build your list; this article is NOT for you.

Now that we’ve clear the assumption, let examine the ways to increase your traffic, responses and sales.

Way #1 - First thing first - make sure your subscriber is getting your mail. With high email bounce rate, blockers and email filters preventing your mail to get to your subscribers, your email marketing have zero chance of your e-mail making it to the in-box.

The solution to this is to ask your subscribers to include your e-mail address among the email they accept and are willing to receive their information. They need to do this when they subscribe to your list to ensure you can reach them successfully - this may sound so simple, but it is the number one email marketing issue.

Way #2 - Your subject line is extremely important, it is the gate way to your message and in most cases the only thing your subscriber will see. Let say you pass the first stage, your subscriber receive your e-marketing message and they also receive the e-marketing of your competitors.

Remember, you are not the only one seeking your subscriber’s attention. They will scan through their mail and pick the one that interests them. Even though your e-mail get in to their in-box and they are able to see it, the next acid test is for them to click on it - how is your email marketing subject line doing in this department, just a food for thought.

Way #3 - What is your response rate, according to the industry statistics, average is about 3% - I hope your e-marketing is doing better than that. The quality of your content, creativity and presentation has a major role to play in this section.

Make sure you’re realistic in your message and be as genuine as possible - using hype doesn’t get you anywhere, it will only damage the relationship you’re trying to build with your list.

If you’re among the lucky few that are able to get their e-mail into the hands of their subscribers and get them to open it, you don’t want to miss out on convincing them to respond to your call-to-action.

You see, it is only when they visit your site or the site you’re trying to promote that you have any chance of making a sale.

Abby Lawal - Get your subscribers to read and respond to every email you send. Make your email messages stand out from the competition. Grab your copy of 21 Email Success Tips Today!