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What Is Social Bookmarking?

08 2008 Thursday

By Mike Row in Featured

If you haven’t yet added social bookmarking to your arsenal of marketing tools, you’ve been willfully giving away money to your competitors. Why? It’s simple: using social bookmarking is one of the easiest and fastest ways to drive traffic to your site.

However, in order to use social bookmarking successfully, you must have a good handle on the basics; and you must be willing to put in a sufficient amount of time to make it work. Even though it is relatively, it will take some patience to make it work. I’ll explain why later.

Before you do anything else, you will want to create a blog. If you don’t already have a blog, you can create one through Blogger; or, if your site’s control panel has Fantastico, you can create a WordPress blog by installing the plugin.

Once you’ve setup your blog, you will want to start looking for some good categories for your blog entries. When you add a blog entry to a category on your blog, you will “tag” it with that a keyword that matches the blog entry. You can find a good list of categories by going to social bookmarking sites, such as Technorati, and jotting down keywords that are relevant to your site and that fall on the top 100 list for your given category.

Once you have created your list of categories and have added it to your blog, it’s time to start creating some high-quality content. This is where you will have to be patient - or at least moreso than you generally are when you create content.

Why do you have to be patient? Because you cannot use social bookmarking effectively without creating high-quality, viral content. When you submit your blog entry to social bookmarking sites, it will immediately be ranked #1 for that particular tag; however, from there, it’s positioning will depend on the amount of votes it receives from visitors. In order to get more traffic, people have to see your entry as noteworthy.

How can you ensure that your entry is noteworthy? You can use screencaptures and videos; and include relevant, high-quality content. Additionally, if you can write something that is funny, absurd, or unusually insightful, you will have a far greater chance of getting your entry seen and bumped.

Now, once you finish creating and tagging your content, you will want to submit it to various social bookmarking sites. Luckily, this nowhere near as annoying as submitting articles to directories. All you have to do is “ping” your entries by submitting your blog’s URL to a single site. You can do this at a place like PingGoat or Ping-O-Matic. All you have to do is select the sites you want to ping (by checking off boxes) and submit your URL. The script will handle the rest.

And there you have it: a brief summary of how to use social bookmarking to your advantage. All you have to do is come up with great content, tag it (i.e. place it in categories), and then submit it to social bookmarking sites by pinging.

Mike Row - If you also aren’t interested in learning how to make money on the internet then don’t click on the secret link below where you’ll have access to an absolutely free guide that hundreds of others have gladly paid $19.95 for at the home page of my website. Again if you’re not interested then don’t go to http://www.make100perday.com/secret-page.html

The Pay Per Click Numbers No One Will Tell You

08 2008 Thursday

By Carl Davidson in Featured

I often see questions in discussion groups and blogs that ask about basic numbers one can expect from pay per click ads. Unfortunately, there is often no reply to these questions or the reply is too general to interpret.

This article will attempt to satisfy the thirst for this information and explain the numbers you should be monitoring and what you can expect from your pay per click and sponsored ads.

Impression To Click Ratio

After many campaigns on line, I believe the ratio the search engines like is 1% or greater. That is at least one click per 100 impressions. I have noticed that in any ads where my Impression To Click Ratio is less than 1%, Google begins to move my ads down the page and I have to bid more to stay on the first page of results. I have also noticed that when my Impressions Per Click are greater than 1%, my ads seem to rise in the rankings and I can even cut my bids and still stay in good positions. My clients and I shoot for a minimum of 1% Impression To Click Ratio and some ads reach as high as 10%. We suggest you shoot for that range. If you can’t hit that range, you will need to try different keywords and ad variations.

Click To Purchase Ratio

The number of visitors who purchase from you will depend on your price, your offer and many factors. However, as a rough rule of thumb, we suggest 3% is an average Click To Purchase Ratio. It can be much higher or much lower but that gives you a rough average to shoot for. If you are not hitting this number, it try experimenting with the price, the offer, the landing page and the key words.

Click To Freeby Ratio If your landing page gives away a free white paper, e-book or other freeby, we find that a rough average is 3% to 10% of the visitors will request the free information. The biggest obstacle to giving away free items is asking for too much information from the visitor. The less you ask for, the more likely you are to get a request. We suggest you only ask for first name and e-mail address if that is all you need. Asking for age, address, cell number and other extras greatly reduces the requests you will receive.

If you are falling below these numbers, it is often a trust issue. Maybe your site is perceived as untrustworthy or perhaps the links do not work. Experiment and try different things until you hit and exceed these ratios.

Maximum Profitable Bid Calculation

Like all auctions, pay per click sites have a tendency to get us to pay more than we should for clicks. Many of us bid with our emotions. Just ten cents more and we are sure we will get the traffic and sales we need. Before you bid, you should always have an idea of how much you can afford to pay and still make a profit.

To estimate the amount you should be bidding, start by calculating your gross profit per sale. To calculate this number, take your selling price, less the cost of shipping and handling, less the cost of buying or creating the product and all packaging. This calculation gives you your gross profit per sale.

As an example, if you sell a product for $49.95 plus $10.00 shipping, you sell for a total of $59.95. If that product costs $20.00 plus $4.00 shipping plus $10.00 in shipping and packaging, your cost is $34.00. That means your gross profit is $25.95 ($59.95 - $34.00) per sale.

If you sell to 3% of the visitors who click their way to your site and you bid $1.00 per click, you will pay $100.00 for 100 clicks. Of those clicks, if three will buy, your gross profit on your $100.00 investment in advertising will be $77.85 (3 times $25.95). It won’t take long to go broke if you advertising costs are more than your gross profit.

You need to decide how much you advertising should be as a percentage of gross profit and bid accordingly.

Getting More Clicks For Less Money

To lower your bid costs, stay away from the common or general key words and look for “niche” key words. These are more specific keywords. For example, if you sell digital cameras, the key word “digital camera” may be too expensive for you to bid on. However, if you bid on the keyword for your specific model or brand, such as “Canon Digital Camera” or “Cannon S362″ you usually can bid far less per click. These niche words have fewer clicks but if you bid on a lot of them, your total impressions and clicks will be as highor higher than the general key words and your profit will be much higher.

Carl Davidson is President of Web-Star Marketing, a company that assists its clients in on line marketing. He is the author of hundreds of articles and DVDs. For more information, visit: http://www.web-star.biz

How To Consistently Improve Your Web Site Results

08 2008 Thursday

By Jennifer Horowitz in Featured

Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages.

Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

I love split testing because it takes the guess work out of your marketing. I really love it when testing proves me wrong - it’s a great way to learn and it improves my results. If I were to just go with what I had thought would win, I would be constantly getting lower results than I can now get with my new page which has proven to pull better results.