Comments on: Google Is Everything! Or Is It?

By: Dallas SEO

Dallas SEO — Wed, 20 Aug 2008 23:09:09 +0000

I think who delivers the most conversions is going to depend on your particular market. Granted, Google has the lions-share of the search market, but from my stats on numerous sites, other areas such as MSN, and AOL (yeah, their still around) have significantly higher conversions, likely due to the demographic of the people who use those services.

By: Mike

Mike — Wed, 20 Aug 2008 13:09:42 +0000

I’m with you 100% on this one. I do website hosting and design and have spent much time doing log file analysis on my sites. In my case about 60% of visitors from searches are from Google, but 1/2 of my visitors are from other links, so it’s only 30% of all visits from Google.

As far as conversions, at last calculation, about 60% of orders were from searches and the rest were 1/2 and 1/2 between links and direct referrals.

About 1/2 of orders through searches were from Google, so that means the percentage of paying conversions was a bit lower with Google than the others.

By: Robert

Robert — Wed, 20 Aug 2008 11:55:23 +0000

Interesting question. However I don’t think it would make any difference to my market. At this point my market is pretty much 100% local so Google is pretty much all the traffic. In my case the sheer volume of Google traffic even with a low conversion rate would still be more profitable than any of the others. However I am sure that a vertical search option would provide a better conversion rate.

I would like to know if anyone has any real data on this one.

By: Catskill Designer

Catskill Designer — Wed, 20 Aug 2008 11:40:13 +0000

Traffic is good. Are there stats on which search engine is more likely to produce paying conversions? I.E., Google vs. ???. I understand the G drives a lot of traffic to sites but do their demographics support the highest percent of paying conversions? Any data?

By: Robert

Robert — Wed, 20 Aug 2008 07:02:20 +0000

Agreed, while Google does indeed generate much traffic you can generate plenty through other avenues.

From a search engine view however, from 75,000 visits I had on one site last month, Google made up 95% of all search traffic. It’s not due to poor placement on the other engines, but rather that here in South Africa people don’t even know that Ask.com exists, Yahoo! doesn’t return decent local searches not to mention it’s response speed is terrible and MSN… well it is only used on the odd occasion as it is the default on many people’s IE (which is what 90+% are using).

I must however point out that in many cases we have managed to generate much traffic through link placement on other popular websites.

While I agree that your points and summary, I would also have to point out that it also depends heavily on your market.

By: Google Is Everything! Or Is It? | Search Engine Optimization

Google Is Everything! Or Is It? | Search Engine Optimization — Tue, 19 Aug 2008 16:56:47 +0000

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