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One-Way Link Building Using Articles

08 2008 Tuesday

By Richard Day in Featured

Writing quality articles is one of the best, free ways to build traffic to your website or blog. One-way links pointing to your website or blog is what you need to build your traffic.

One-way links are links that point to your website without your having to put a link on another website. Formerly, people would trade links: “I will link to your website if you link to mine.” Although this works to some extent, they balance each other out and aren’t very effective. In addition, when your site is about health food and you trade links with a site that is about ball bearings, it can do you harm.

Google and other search engines are on the prowl for good content. When they find it, they will send more traffic to a website or blog that produces consistent, quality informative articles.

One point about consistency: Consistency is very important: For example, if you write two to three articles per week, be consistent. Don’t write four articles, and then skip a couple of weeks. If you work hard and put together a large number of articles, don’t post them all at once. . . space them out.

One-way link building is more effective if you write about a topic using a keyword phrase that you are targeting. For example, if you don’t have access to software such as Word Tracker, or Ad Word Analyzer or a number of other analysis tools, you can go to http://tools.seobook.com/keyword-tools/seobook/ Seobook offers all you need, and it is free. Make sure that you put quotes around your keyword search phrase. For example, look for “one way link building” with quotes rather than one way link building. This will tell the search tool that you are looking for the exact phrase.

Spend some time searching for keyword phrases that show greater than 2000 searches per month and have a total number of results less than 10,000. It is even better if the total number of results is less than 5,000. You are looking for a keyword phrase that is popular enough to be used in searches, but that brings up a reasonable number of results so that your article has a chance of being shown on the first search page. Granted, this will take some time finding the phrase you want to feature, but the results are worth it. Just come as close as you can to these metrics.

Once you have found the particular phrase you want to write about, you need to use the keyword phrase: - In the title of the article, - Three times per one-hundred words, - In the last sentence of your article, - In the link to your article or webpage.

One-way link building can have a tremendous effect on the traffic you receive.

In this article of One-Way Link Building Using Articles, Part 2, let’s consider:

The length of the article
how to use paragraphs
where to publish your article
consistency of article publishing
quality of the articles
how to find the keyword phrase to feature
the keyword density in the article

Article Length:

Your article should be about three to five-hundred words. You need to be sure that you use enough words to give some quality content, but internet surfers have ADD and don’t spend too much time in one place. If your article has to be more than five-hundred words, then it is best to break the article in to one, two or three parts as you see fit. In fact, making your articles short enough to have good content but breaking them up helps you to get more one way links to your site. Two or three articles provides more one way links, of course.

Paragraphs:

Your paragraphs need to be short.

They can actually be as short as one sentence long if you really want to make your point stand out.

Don’t have long blocks of dense writing. People will run from your article rather read it. They want to breeze through your article picking up bite-sized chunks of information…they don’t want have to work hard. It is easier to keep track of where you are on the page too if the paragraphs are short.

Where to publish:

One-way link building is most effective if you publish your article on your own blog first. Get a WordPress blog. The software is free, it is powerful and it is fun to use. There are many plug-ins that are also free to let you customize your blog, too.

After you have posted the article on your own blog, submit your article to:

Digg
Mixx
Onlywire
Reddit
Shoutwire
StumbleUpon
articledashboard.com
ezinearticles.com
goarticles.com
isnare.com

These article sites are highly ranked, free sites that will provide one-way links to your site. If you want to spend the time, you can place your articles on a couple hundred other article sites, but the payoff is not as great as just using the sites listed above.

If you decide publish your article to a large number of websites, look for article submission software. It will automate this process to some extent. Or, if you would like, you can go to elance.com or Guru.com and hire someone to submit your articles. For that matter, you can get competent writers to write the articles for you.

If you are marketing online, put your squeeze page URL in the author biography section so that your article drives more traffic to your squeeze, or opt-in page. If you are serious about building one-way links to your site, there are a few professional companies that will submit your article to a large number of sites for a reasonable fee. I use one company, and it saves me hours of work.

One-way link building is one of the best ways you can build traffic to your site - and it is free! Now get to work

Richard Day - helps train and inform internet marketers how to increase website traffic. He employs the use of articles and videos to make it easy to learn the secrets of website promotion. visit http://www.trafficbumper.com to unlock the secrets. Here is a site that can help you with article submission: at http://www.submityourarticle.com/affiliates/idevaffiliate.php?id=923

How to Write Articles for Improved Search Engine Rank

08 2008 Tuesday

By Peter Nisbet in Featured

If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories.

Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page.

You have few opportunities to direct search engine spiders directly to a page of your own choice, and when one arises it should be made good use of. In fact, other than article directories and links on your own website, you are unlikely to find such an opportunity, and it should be seized whenever it arises. However, very few people actually know how to make best use of such an opportunity and to use their articles intelligently to drive masses of traffic to their site.

You can use your Author’s Resource to achieve that, but in order to get the Resource read, you have to get the article read. For that to happen, you have to write a good article and then make people read it. To do that your title must be good enough to persuade people to read it. To achieve that you must be able to write a good title. So how to you achieve all of these things? That is the purpose of this article: to teach you how to craft a title that will get you article read, and then to craft a resource that will compel the reader to visit your website - or the web page that you want them to see.

So, first the title: Before you can craft your title you will need a good topic or subject to write about. There are several ways to decide what that should be, but that is another article. Let’s assume that you have decided to write about how to cure a slice in golf. The obvious title would be: “How to Cure Your Golf Slice”.

Would that really be a good idea? How many web pages are there online with that title? A few thousand? A few hundred thousand? In fact if you use the term as a Google search you will find it is 387,000. You have 387,000 other websites competing for these keywords. Now, let’s change it to “How to Cure a Golf Slice”. You get 71,500 competing sites. Just one small word change: ‘your’ to ‘a’ reduces the competition by almost 82%.

What that means is that with fewer competing sites you have a lot better chance of having your website listed close to the top of the listings for the keyword. However, you also have to take the demand into consideration: if nobody is using these keywords in their search you won’t benefit by using them. Using Wordtracker I get three times as many people, searching for ‘cure A golf slice’ than ‘cure YOUR golf slice’. So based upon keyword research the title will be:

How to Cure A Golf Slice

This has three times the demand and over a fifth of the supply of the alternative with ‘YOUR’ in the keyword. That’s the difference that one simple word can make to the success or failure of a keyword or keyphrase.

In practice it will make little difference, unless the prospect uses the exact phrase, in which case ‘how to cure a golf slice’ is the more likely of the two terms for somebody to use. Were the term ‘cure my golf slice’ used, both would have the same number of results.

You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website. However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory won’t describe it as such, but that is basically what it is. In fact not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.

Keep in mind that the resource box should not be used as a bio, even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.

Offer more information and a free gift “For more information on this topic and a free gift check out Pete’s website at xxxxxx
The Second Part Offer “You will find Part 2 of this article at xxxxxx.com, in which you will learn how to put this information to practical use.”
The Final Offer “If this article interests you, you will find a limited period free offer on xxxxx.com, that will help you to cure your golf slice.”

These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: “”For more information check out xxxxxx where I will show you how to make every article rock with cash generating pizzazz that makes you more in a month than your website does in a whole year.”

That’s how to use your articles and your resource to make money. Some people don’t want the resource to look like an advert. Why not? Advertising is your life’s blood and your resource is the only place in your article where you really can advertise.

Peter Nisbet - For more information on how to get a rapid listing on Google visit SEOcious where you will also be shown by means of HTML screenshots how Pete gets very high listings on Google, Yahoo and MSN , plus step by step instructions on how you can do it too.

7 Ways to Compete with the 800 Pound Gorillas for Online Sales

08 2008 Tuesday

By Edgar E. Kneel in Featured

If you have to fight an 800 Pound Gorilla you’re certainly not going to match might for might. Your only chance would be to use speed, agility and anticipation. Even then I wouldn’t bet on you. The small Internet retailer will similarly have a hard time competing with Internet giants like Amazon or Buy. Most people buying online are looking for the best price and loyalty is not very common. Below are some techniques to help the small Internet retailer.