August 26, 2008
One-way links are links that point to your website without your having to put a link on another website. Formerly, people would trade links: “I will link to your website if you link to mine.” Although this works to some extent, they balance each other out and aren’t very effective. In addition, when your site is about health food and you trade links with a site that is about ball bearings, it can do you harm.
Google and other search engines are on the prowl for good content. When they find it, they will send more traffic to a website or blog that produces consistent, quality informative articles.
One point about consistency: Consistency is very important: For example, if you write two to three articles per week, be consistent. Don’t write four articles, and then skip a couple of weeks. If you work hard and put together a large number of articles, don’t post them all at once. . . space them out.
One-way link building is more effective if you write about a topic using a keyword phrase that you are targeting. For example, if you don’t have access to software such as Word Tracker, or Ad Word Analyzer or a number of other analysis tools, you can go to http://tools.seobook.com/keyword-tools/seobook/ Seobook offers all you need, and it is free. Make sure that you put quotes around your keyword search phrase. For example, look for “one way link building” with quotes rather than one way link building. This will tell the search tool that you are looking for the exact phrase.
Spend some time searching for keyword phrases that show greater than 2000 searches per month and have a total number of results less than 10,000. It is even better if the total number of results is less than 5,000. You are looking for a keyword phrase that is popular enough to be used in searches, but that brings up a reasonable number of results so that your article has a chance of being shown on the first search page. Granted, this will take some time finding the phrase you want to feature, but the results are worth it. Just come as close as you can to these metrics.
Once you have found the particular phrase you want to write about, you need to use the keyword phrase: – In the title of the article, – Three times per one-hundred words, – In the last sentence of your article, – In the link to your article or webpage.
One-way link building can have a tremendous effect on the traffic you receive.
In this article of One-Way Link Building Using Articles, Part 2, let’s consider:
- The length of the article
- how to use paragraphs
- where to publish your article
- consistency of article publishing
- quality of the articles
- how to find the keyword phrase to feature
- the keyword density in the article
Your article should be about three to five-hundred words. You need to be sure that you use enough words to give some quality content, but internet surfers have ADD and don’t spend too much time in one place. If your article has to be more than five-hundred words, then it is best to break the article in to one, two or three parts as you see fit. In fact, making your articles short enough to have good content but breaking them up helps you to get more one way links to your site. Two or three articles provides more one way links, of course.
Your paragraphs need to be short.
They can actually be as short as one sentence long if you really want to make your point stand out.
Don’t have long blocks of dense writing. People will run from your article rather read it. They want to breeze through your article picking up bite-sized chunks of information…they don’t want have to work hard. It is easier to keep track of where you are on the page too if the paragraphs are short.
Where to publish:
One-way link building is most effective if you publish your article on your own blog first. Get a WordPress blog. The software is free, it is powerful and it is fun to use. There are many plug-ins that are also free to let you customize your blog, too.
After you have posted the article on your own blog, submit your article to:
These article sites are highly ranked, free sites that will provide one-way links to your site. If you want to spend the time, you can place your articles on a couple hundred other article sites, but the payoff is not as great as just using the sites listed above.
If you decide publish your article to a large number of websites, look for article submission software. It will automate this process to some extent. Or, if you would like, you can go to elance.com or Guru.com and hire someone to submit your articles. For that matter, you can get competent writers to write the articles for you.
If you are marketing online, put your squeeze page URL in the author biography section so that your article drives more traffic to your squeeze, or opt-in page. If you are serious about building one-way links to your site, there are a few professional companies that will submit your article to a large number of sites for a reasonable fee. I use one company, and it saves me hours of work.
One-way link building is one of the best ways you can build traffic to your site – and it is free! Now get to work
Richard Day – helps train and inform internet marketers how to increase website traffic. He employs the use of articles and videos to make it easy to learn the secrets of website promotion. visit http://www.trafficbumper.com to unlock the secrets. Here is a site that can help you with article submission: at http://www.submityourarticle.com/affiliates/idevaffiliate.php?id=923