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By Jeffrey Smith in Featured

Based on your sites architecture, internal and external links, search engines create a profile of how each correlates and interacts with the other to map out which pages have the highest significance to their index.

This principle is known as link equity and fortunately for webmasters, link weight and link equity can be sculpted to benefit sub directories, individual pages or sub domains for enhanced visibility in search engines.

By Julia Gulevich in Featured

The majority of Internet marketers believe that the success is in getting the website ranked high for one or two primary keywords, and they put all the efforts to achieve this goal. This works, but not always.

If your market niche is too popular on the Internet and you have many competitors, it’s very difficult to rank well for 1-2 best keywords. And even if you do this, your success is less likely to be long-lived. Expenses are maximal, output is minimal. Thus, it simply doesn’t worth your effort and time.

Sometimes to achieve better results and convert your website visitors into customers, you need to think outside of the box, be original and unique. No, I don’t mean you need to create a totally new product. You can have one of the products of the kind but approach its marketing and promotion from a different angle.

One of the secrets for a stable success is to rank for long tail keywords (keyword phrases consisting in four, five or more words). It’s much easier to rank for long tail keywords because they are more specific and are not as trite as primary one or two keywords.

Let me show you an example in order you could better understand what I am talking about. Our company sells G-Lock EasyMail software. The first keywords that come into my mind and that I might want to rank for are “email software”, or “email sender”, or “bulk sender” or the like. But there is an incredible number of email senders on the Internet. And if most of email software owners think like me, it will be extremely hard to be in top ten search results for any of those clichés. Thus, I will follow a bit different way. I will look after long tail keywords. To promote my email sender software, I may want to rank for such phrases like:

Got the idea?

Now make a list of long tail keywords relevant to your niche. Write both the singular and plural versions of each keyword phrase if applicable, for example: Bulk email marketing service - Bulk email marketing services, Email marketing software solution - Email marketing software solutions.

Write an article containing 500-1000 words and be sure to link one long tail keyword phrase to your website. You can include a link to your website with a long tail keyword phrase as the anchor text either in the article content or in the Resource box.

When the article is ready, submit it to article directories. Then write a new article, optimize it for another long tail keyword phrase and submit it to directories. Write as many articles as the number of long tail keywords phrases (relevant to your market niche) you can imagine. If you don’t feel like a good writer, you can hire someone to write articles for you.

Together with article submission, you can use directory submission to rank for long tail keywords. When you submit a website to a directory, you need to provide a title that will be then used as the anchor text for your website URL. Just enter one of your long tail keyword phrases in the Title field and it will be linked to your site.

The key is to get ranked for many long tail keyword phrases. You won’t generate much traffic from just one phrase. But if you rank for dozens of long tail keyword sets, the overall traffic can be high and can bring you many new customers.

Yes, copying/pasting a new long tail keyword phrase as the title in each directory can be a tedious and time-consuming work. But now we have a great time-saving solution - Fast Directory Submitter.

With this semi-automatic directory submission tool you can fill in the website profile form only once and enter as many titles (using long tail keywords) and descriptions as you want. When submitting your website to directories, Fast Directory Submitter will automatically fill in the submission form rotating your titles and descriptions from directory to directory. You just need to verify the suggested category, enter the verification code if required by the directory and click Submit button to go to the next directory.

Thus, your website will be submitted using different long tail keyword phrases. When your listings are approved, you will get hundreds of links to your website. After Google indexes those links, you’ll be on the top positions in the search results for long tail keywords.

The article author Julia Gulevich is a technical expert associated with the development of blog commenting software - Fast Blog Finder. You can find a lot more valuable information about how to increase your site popularity by building quality one-way links here: One Way Link Building Tips

By Matt Helphrey in Featured

Those that are currently using social bookmarking certainly understand the great benefits that it can bring if done correctly. Social bookmarking though is quite an enigma to beginners. Many new bloggers have heard the term social bookmarking but are not quite sure what it is or what it involves.

Let me first start by explaining what social bookmarking is and why it is important to social bookmark all of your blog posts. Quite simply stated, social bookmarking will bring your blog more traffic. As internet marketers, that it exactly what we are all after. Social bookmark sites allow us to share our favorite sites with others who might be interested as well as increasing our back links at the same time.

Every time you bookmark a post, that link has the potential to bring a good amount of traffic to your blog. As you begin to regularly submit your link to authority social bookmarking sites, like Digg, Twitter, and Stumbleupon, your blog will benefit greatly by moving up rank rapidly in the search engines for your selected keywords.

Now just a quick tutorial on how to easily social bookmark your blog posts.

First, what you need to do is find a list of some social bookmark sites. There are plenty around, just do a Google search or go to SocialMarker.com.

Now you have to take the time to enroll at each site. This process may take up to an hour but keep in mind that you are only going to have to go through this process one time.

Once you have enrolled in all 40 or so social sites it’s time to submit your first blog post. The easiest way to do this is to type out your blog posts url, title, description, and tags in a separate window, preferably in Notepad, Article Notepad, or Wordpad. Any of the above will work.

Once you have the info typed out, go ahead and cascade the notepad and your browser so that they are side by side on your monitor. (If you are using SocialMarker you won’t have to use this method.)

Make sure the list of social sites is up and open on your browser, then right click and open the first ten or so sites in a new tab. If your computer is fast enough you can go ahead and open all the sites. If not, just open as much as your computer will allow.

Now all you have to do is click and drag the required info when submitting your blog post.

When you are done submitting all the necessary info with one, close it and move on to the next.

That’s it! That’s all that is involved with social bookmarking. A simple little task like this may take an hour a day but will greatly increase the amount of traffic you receive to your blog.

Keep in mind though that some social sites will penalize you for submitting too many of your own blog posts. Try to form a network of peers and take turns submitting each others blog posts to reduce this risk.

Whatever you do, do not under estimate the power of social bookmarking. Try to make it a point to submit one blog post a day. Doing so will really make a huge difference in the traffic you’re going to see as a result.


Matt Helphrey invites you to follow his footsteps as he takes on his life ambition of making a full time income using the internet. Sign up today to receive free internet income training!

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