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Everything you need to know about the future of search engine marketing you learned in the 1990s

09 2008 Tuesday

By David Berkowitz in Featured

That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned — now are more important than they’ve been in years for bringing people back to your Web site. It’s all thanks to the new browser wars among Firefox 3, Google Chrome, and Microsoft Internet Explorer 8, all of which are generally evolving in the same direction. All three, for instance, support searching from the address bar, where you normally enter a Web site URL. Chrome encourages this the most, as it doesn’t even have a search box, but the same feature is on all the browsers. The searches all are conducted through the default search engine you select (IE8, for example, doesn’t hold you to Live Search).

More importantly, these address bars all offer suggestions as you type. Generally, these are based on which sites you’ve previously visited, how often and/or recently you’ve visited them, and potentially some other factors. Firefox sticks to your browsing history, but Google will sometimes recommend other sites it deems relevant, while Microsoft occasionally recommends a page from one of its properties. The history is what marketers and publishers have the most control over, so that’s where the focus needs to be.

The opportunity here is retention. If someone has visited your site before, however they found it, you want to increase the odds that they’ll come to you directly rather than search again and potentially check out competitors. Ideally, you want to be found through search once, and then save the consumer the need from ever running that kind of search again.

For starters, you should optimize page titles. All three browsers rely on them. For instance, I ran a search that I tried when planning my honeymoon: “travel India.” I clicked one ad, leading me to a landing page entitled, “Private Guided Travel in India & Nepal: India, U.A.E., Sri Lanka, Maldives, Nepal, Bhutan.” I searched again and clicked on another ad where the landing page simply had the tour operator’s name. Now, whenever I start typing “travel India” in the address bar, that first tour site comes up, and it will also come up if I start typing queries relating to any of countries listed in the title. The site for the other operator never comes up. The same effect shows up across all three browsers.

Another important factor is the filename. I went to my blog and clicked on a photo of Usher from the Service Nation event in New York a couple weeks ago. The filename is usher_at_service_nation_nyc.jpg. Now, when I type “Usher” in my Firefox address bar, it leads me right to that image. With IE8, it actually goes to the blog post where that image lives rather than the image alone, even though I hadn’t actually visited that post in IE. Chrome doesn’t bring up the file in its suggestions at all, but that will most likely change over time. These browsers have a way of looking more alike, even as they stake out their own identities.

Reviewing these optimization basics won’t likely cause a huge difference overnight. As I mentioned in my end of summer roundup, it will take some time to learn how much these new browsers encourage direct navigation. Yet it’s somewhat reassuring that you probably already know the tactics that will put you in the best position with the new browsers, and they’ll provide other benefits for your landing pages whether you’re focused on SEO or paid search. While it may be frustrating needing to focus on a new round of browser wars, they can make you feel smarter for having learned all the tricks already.

David Berkowitz is director of emerging media and client strategy at 360i. You can reach him at dberkowitz@360i.com, and you can read his blog at MarketersStudio.com

My New Website-From Scratch to Profit

09 2008 Tuesday

By John Smalley in Featured

Without traffic from search engines (both large and small) you will be very limited in your chances for success of any magnitude. Pay-Per-Click can be effective after you learn the ropes. Just be sure to limit how much you can lose. To get traffic from search engines, you will need page rank (where your organic-free ad appears when someone enters one of your keywords in a search box). In order to get your website to rank high enough that search engines give you decent position for your organic ads- you need to work on two aspects of your website. The content (words) on your home page which contain your keywords, and back links pointing back to your website. A back link is your URL in the content of another website. It could be a one-way link in a directory, or an ad with your link you have paid to place on another website, or it could be a free classified ad on a website, or it could be your URL on a discussion forum, or in an article you have written that has been published.

Keywords on your home page should be repeated maybe 3 to 5 times with the main keyword being repeated maybe 10 to 14 times. Your keywords should be included in well structured sentences and paragraphs. Try to get authority links to your website. Authority links are links to websites that offer the same type services and products that your website offers. These types of links will build your page ranking with the search engines much faster. Place your paid ads on high traffic directories that specialize in listing the same type services or products that you offer. Do a search for one-way free directory links and get a list of these directories and submit your URL to a few dozen of them. This should help your page ranking.

When I optimize my website to get a good page ranking, I figure that page content (keywords on home page) account for about 20% of page rank, and back links to authority websites account for 70% of page rank, and one way links to general directories and forums accounts for about 10 % toward a favorable page ranking. Keep in mind that it can take from 60 to 90 days for links of all types to become effective as a factor in search engine ranking.

Thanks to the internet, when we talk about making money online, we do not only talk about the big players. Fact is, there are more small businesses online than the bigger ones. The power of the internet has allowed greater competition and has allowed even smaller businesses to earn income online. One way you can make money online is by creating your own website. Building a profitable website is a four-step process.

The first thing you need is a domain. This is basically the name of your website. If you have a preferred domain name, you can check a domain name registrar and see if the name you want is still available. If it isn’t, some domain registration services will give you suggested names. You will also need to have a hosting service in order for your site to be viewed on the internet.

The process of optimizing your website so that it will rank high on search engines such as Google and Yahoo is called Search Engine Optimization (SEO). SEO is important because 80% of traffic going to your site is through search engines. Aside from this, traffic from search engines is free so capitalizing on SEO is one of the best tactics used by most website owners today in order to get a return on investment at a reasonable time.

Search engines rank the importance of websites through the number of websites which are linking to your site. Another method is through the keyword density (number of times keywords are repeated) of the content found on your website. Most SEO experts believe that you need to place meta tags (keywords and phrases placed in the first part of your page code) on the pages of your website in order to help search engines understand what the page is about. Also, there shouldn’t be more than 25 keywords per page. It is important that keywords are repeated in the page content as many times as possible, but don’t overdo it because some search engines can already detect faked content.

The last thing you need to do in order for your website to become profitable is by promoting it. You can submit your site to search engines and website directories. You can also buy links or create valuable back links through articles. There are article submission services that will submit your article to hundreds of ezines and article directories. In the internet world, just like the real world, you need to make sure that your site gets as much exposure as possible. Remember that the more visitors you have for your site, the greater chances you have of making a sale. Keywords: your home page, search engines, back link, back links, authority links, your website, free directory links, page ranking, make money online, making money online, domain name, optimizing your website, page rank

John Smalley of Smalley Web Solutions is a team of four people with skills in marketing, website design, and programming. Our website design fees are among the lowest in our industry. We offer free web hosting and domain name registration for one year to all of our clients. Contact Smalley Web Solutions at http://www.webwizardonline.net or jfsmalley@clearwire.net.

7 Things “Google Website Optimizer” Taught Us About Increasing Website Profitability

09 2008 Tuesday

By Dr Karl Blanks in Featured

Since 2001, my colleagues and I have generated tens of millions of dollars for our clients. We did this mostly by making their websites better at “converting” visitors into customers. It’s not rocket science (and I have a Ph.D. in rocket science, so I can say that with authority.)

What the heck is a press release , anyway?

09 2008 Monday

By Dan Dimit in Featured

A press release or media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization.

Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. This is NOT scary…It’s just like writing any other piece of info. Make the press release JUST one page.

The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website. It’s surprising just how easy (and FREE) it is to submit a press release to put your home business out there to the public!!

Press Release Example and Template

FOR IMMEDIATE RELEASE:

CONTACT:

Contact Person

Company Name

Voice Phone Number

FAX Number

Email Address

Website URL

XYZ, Inc. Announces Widget to Maximize Customer Response Rate

This headline is one of the most important components of the press release as this needs to “grab the attention” of the editor. (Just like any other article or blog post or video)

It should be in bold type and a font that is larger than the body text. Preferred type fonts are Arial, Times New Roman, or Verdana. Keep the headline to 80-125 characters maximum. Capitalize every word with the exception of “a”, “the” “an” or any word that is three characters or less.

City, State,Date - Your first paragraph of the release should be written in a clear and concise manner. The opening sentence contains the most important information; keep it to 25 words or less. Never take for granted that the reader has read your headline. It needs contain information that will “entice” the reader. Remember, your story must be newsworthy and factual; don’t make it a sales pitch or it will end up in the trash. Pretend like you are the reporter. What would an objective reporter write?

Answer the questions “who”, “what”, “when”, “where”, “why” and “how”. Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost. If you’re writing about an event, include the date, location of the event and any other pertinent information. You should include a quote from someone that is a credible source of information; include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they’ve published or interviews they have given.

Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences. Your release should be between 500 to 800 words, written in a word processing program, and spell checked for errors. Don’t forget to proofread for grammatical errors. The mood of the release should be factual, not hyped; don’t use a sales pitch as it will ruin your credibility with the reader.

The last paragraph before the company information should read: For additional information on (put in the subject of this release), contact “name” or visit www.yoururl.com. If you offer a sample, copy or demo, put the information in here. You can also include details on product availability, trademark acknowledgment, etc. in this area of the release.

ABOUT (COMPANY) - Include a brief description of your company along with the products and services it provides.

- END - At the end of the release, you need to indicate that the release is ended. This lets the journalists know they have received the entire release. Type “End” on the first line after your text is completed. If your release goes over one page, type “MORE” at the bottom of the first page. For a great example of a press release that I recently put out, go to this link: http://www.prlog.org/10122195-in-this-uncertain-economy-small-businesses-are-saying-no-to-expensive-advertising.html

So, when is it a good time to put out a press release? ANYTIME! Have you thought about hiring your first employee? Have you come up with some kind of compelling reason to get people to your website (newsletter, free samples of your product)? Did you buy a state of the art printer and you’re now putting out full color brochures? Did you finally get your baby potty-trained…okay, maybe not ANYTHING. You’ll have great results with press releases, especially with the PAID submission services. Sorry cheapos! Usually you get what you pay for.

Dan Dimit - If you’d like more information on driving free traffic to your website, please visit http://www.thefreetrafficformula.com

Top Blog Directories to Submit Your Blog to

09 2008 Monday

By Gary Pettit in Featured

f you have a blog, then you can count yourself among the thousands of other people on earth who have a blog, who can sell their products and services online, and who find ways to network through friends, former classmates, relatives, even acquaintances, in order to make more money. There are thousands upon thousands of blogs on the Internet right now, and you will need to shine through the muddle of language, or, at the very least, be known to a few well enough in whatever niche you choose to place yourself.

One way for you to establish your audience is to actually have a niche that you proclaim yourself to be in, and one way for you to do this is to place your blog address in a blog directory. You also have the pick of the litter: you are not limited to placing your blog in a single directory, which is advantageous if you consider how these blog directories have their own audiences whom you might lose if you aren’t meticulous enough.

If you are interested in submitting your blog to a blog directory, make sure that your blog is ready for the viewing. Do not simply place your blog address and then expect people to read half-baked essays, poor stories, or no entries at all. Have a lot of good content to welcome your new and current readers. Moreover, be aware of exactly what keywords your blog will have.

This means that you will have to go through your content, and then evaluate what keywords to use, so that you can properly categorize your blog and then provide the right keywords if the blog directory service asks for it.

Here are some blog directories that you may want to consider when you are finally ready to sign your blog up.

Blog Catalog (http://www.blogcatalog.com) allows you to not only place your blog into a category. It also shows which categories are the most popular, so that you can be better guided as to what market has the biggest readers. Through blog catalog, you can join discussions and form or join groups.
At Blog Hub (http://www.bloghub.com), you can add your blog and chat at a forum, chat with your fellow bloggers, and get news on affordable web hosting services, as well as other articles that might be of interest to you. Blog hub also offers information on how to use services to monetize your blog.
You can also add your blog to the directory at Blog Hint (http://www.bloghints.com), where you can view the latest blogs added, the most popular, and the highest rated. Blog Hints will even suggest a category for your blog, and you can access some Wordpress themes if you are using that service. There are many different blogs in this directory that you can search through. The blogs are also arranged in folders that are readily visible on the front page of the site.
At Blogging Fusion (http://www.bloggingfusion.com) you can also readily view the available categories, and you can even get your blog featured. There are also available blog ratings systems and popular blogs lists for you to browse.
Another directory is Blog Flux (http://dir.blogflux.com) where you can look through an alphabetical directory, see featured blogs, and see the latest updates to blogs listed in the directory.

Gary Pettit is a well established entrepreneur and internet marketer of 12 years. He enjoys helping others make big money on the web and manages all aspects of his business. Get more information at: http://www.Instant-Paysites.com

How to Protect Yourself from Click Fraud

09 2008 Monday

By Kalena Jordan in Featured

Click Fraud occurs in pay per click advertising campaigns when somebody clicks on an ad over and over again in a deliberate attempt to either:

Make the advertiser pay for multiple click-throughs; or
Earn the owner of the site (where the ad is featured) commission on click-throughs

10 Most Useful Free Google Marketing Tools

09 2008 Saturday

By Titus-Hoskins in Featured

Google is celebrating its 10th anniversary
this year. Happy Birthday Google!

One way Google is celebrating this event is
thru funding 10 million dollars for the idea
that can help the most people. An idea that
could have the most impact on our world.

It’s an ingenious way to celebrate Google and
what it stands for… a birthday gift to everyone.

You can find out more about Google Impact Project
here: 10 to the 100

Google Has Already Impacted Many People

Like a lot of webmasters and marketers out there,
I am very grateful to Google. Mainly because
Google has been very good to me and has made
my online livelihood possible with organic
rankings, Adsense revenue, Adwords…

Maybe I could have done it without Google,
but it would have been a much more difficult job.
And it’s very hard to imagine a world without
Google.

It’s also hard to believe Google has only been around
for 10 years… it has made all the difference to
my online marketing. I have used Google and Google
Tools every day for the last six or seven years.

And it seems Google is only getting stronger and
better. The new Google Chrome browser will only
add to the long list of Google’s helpful offerings
to the public.

With this thought in mind, here is my (biased)
list of the most 10 useful marketing tools Google
has produced.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the
less true.

For better or worst, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by
millions of users around the world each day. New
Google products and services are coming on stream
at a staggering pace, further increasing Google’s
impact on our lives.

Despite this dominating presence, many people still
don’t realize Google offers some excellent free marketing
tools for marketers and webmasters. Marketing tools which
can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more
profitable.

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the
webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic,
where it comes from and what it does once it enters your site.
You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

Google Analytics

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

Google Sitemaps

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

Google Alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

Google Froogle

5. Google Checkout

Not exactly free but for those marketers who use AdWords
- for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

Google Checkout

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

Google eBlogger

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

Google Toolbar

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and
pursuing.

Google Groups

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

Google Adsense

10. Google Docs

A recent addition to Google’s stable of free products.
Google Docs (Writely.com) is a full featured online writing
editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time - the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

Google Docs

Honorable Mention - Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

Google Trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

The Fastest Way to Success With Ezine Advertising

09 2008 Friday

By Lori Gorman in Featured

An ezine is an online newsletter. They are used to share news, updates and promotions. They are a great way for webmasters to generate traffic to their site and keep in touch with their visitors.

Generating traffic to your site through an ezine is not that complicated. Most, if not all, ezines accept third party advertising. What that means is Joe Smith has an ezine relating to car maintenance. You are selling a new car polish that will protect the finish of your car. You place an ad in Joe Smith’s car maintenance ezine. This will also help Joe (the ezine owner) to offset the cost of operating his ezine as well as give him an additional source of income.

You can choose to place an ad for your website, product or service in the ezine. You can place different ads in different ezines. If this is done right, you will generate loads of traffic to your site.

You should place your ads in ezines that are related toward your specific niche. Be as specific as you can to narrow the possibilities. To use the above example, let’s say your car polish is used on vintage cars to restore their original color and shine. Would you then place your ad in an ezine for the new 2009 sports car or an ezine relating to car restoration? By narrowing your target audience, you will get the most for your money.

Try browsing sites in your niche to see which ones run an ezine. You can also do a search on Google. Try searching for: “your keyword + ezine” (ex: “car restoration+ ezine”). Once you have a list of possible sites, you can start to narrow it down to find the most targeted one as well as to compare prices and the number of subscribers.

There are various pricing options for these ads. Some things to take into consideration might depend on the niche or the number of subscribers. There are also different prices based on where your ad is placed.

Most ezines will have several options on where to place your ad. They may have one at the top, another in the middle and then when down at the bottom.

The best (and most expensive) is the solo ad. As the name implies, this is “one” ad. This will be the only ad the readers will see. This means great exposure for you. Because of this, you want to create an effective ad.

One way to do this is to subscribe to the ezine yourself and read through a few issues to get a feel of its style of writing. Then you can construct an ad to reflect on that style and match the tone and message it is trying to convey. The words you choose for your ad will determine the success of your ad, so plan on taking some time to construct it.

One last thing, track your ads carefully. You will want to test and keep track of which ezines are getting you the best response. Play around with your ad and see what kind of results you get. Only by testing will you see which ads are bringing in the traffic and which ads are wasting your time and money.

Lori Gorman is the owner/webmaster of http://www.myebizplace.com as well as a successful work at home mom and author. Visit her site for all the latest, guaranteed legitimate work at home opportunities. While there, sign up for a FREE subscription to her Work at Home Newsletter, filled with up to date opportunities as well as tips and ideas for your Home Business. You can also find her on Twitter, Facebook, MySpace and ZenZuu

“SEO On A Budget” Tips

09 2008 Friday

By Jennifer Horowitz in Featured

I am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES.

It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can with a small team. It is true that those things do present a challenge however they do not preclude you from getting top rankings. There is actually an upside here as well! Many people do not realize it, but these small businesses also have some advantages.

Small business usually have less red tape and are free to try different things out and see what really works for them. They can experiment.

They can usually get things done quicker - with decisions not getting hung up in a bureaucratic mess internally.

So many large companies have more money to spend but it doesn’t get spent because they are so hung up on every detail and getting every little thing approved.

The truth is SEO doesn’t need to cost an arm and a leg - there are ways you can get things done and get into the top of the engines without blowing your budget.

And the truth is any action is better than no action. So even if you can’t afford the Cadillac version with every bell and whistle you can still get some things done and begin to better position your site.

Tips for getting top rankings on a budget…

Find a company that specializes in smaller businesses that will work with a budget of $300 - $500 per month.
Find a company that offers custom packages so you don’t have to pay for things you don’t need - get a custom package that meets your needs and maximizes your budget to get the best results that are most suited to you.
Learn to do some of it yourself - you could try Blogging, link building or article syndication yourself and save some money there.
Find a company that is reputable with proven results so your budget isn’t wasted on a company that won’t deliver.
Contact an SEO Firm sooner rather than later - especially if you are redesigning your site or making changes on your own. Some site owners dig themselves into a hole with sites that are not able to get indexed and ranked. The longer you sit in this hole, the more it may cost you to dig out.
If you really can’t afford any professional services, buy a (reputable) book and some basic consultation or a site review to get you started and handle your SEO yourself. It may not be perfect but with the right guidance you can make some progress on your own. Please note that this option doesn’t help if you are only fooling yourself - if you don’t really have the time or knowledge to get in and work with code, then you won’t get anything out of this option. Be honest with yourself when considering this option.

The most important thing you can do is take action and find out what you can afford and what you can do yourself. Don’t assume that nothing can be done. You’ll miss out on opportunities and rankings that could be yours.

Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more. http://twitter.com/EcomBuffet