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301 Redirect Plugin for Wordpress … for Non-Technical Bloggers

By Jeff Quipp in Featured

How frequently do you write blog posts knowing that they’ve got a very limited shelf life, or post a news post knowing it’ll be out of date in a months time?

All the time right? Then why not make the links garnered by those posts work for for you? A 301 redirect is the best way to do so!

Well, now there’s a quick and easy solution for the more non-technical amongst us. SEP has developed a 301 redirect plugin for Wordpress.

What Does It Do?
This plugin permits you to:

1. easily 301 redirect any blog post or page (future or past) to any other post or page (internal or external site) by merely entering the url to redirect to.
2. choose a specific time and date to have the redirect occur

When to Use:

1. when the information in the post has a limited shelf life, and provides no value after the fact
2. when you dramatically improve an existing post, and want previous less extensive posts to support the ranking of the new post
3. when a post does not rank for the desired terms, redirecting and combining the link power of more than one post may secure the desired rankings.

How to Get it?
Simple …. merely download the file from here http://www.searchenginepeople.com/tools/wp-301redirect.zip

How to Install it?
Here’s a great guide to installing WordPress plugins … How To Install a WordPress Plugin

How To Use it?
Simple … enter the date you need the redirect to occur on, and the page/site you want the specified page redirected to. Voila … done!

The plugin is free of charge so go ahead and try it. You may want to bookmark this page though as we’ll make updates to the plugin via this page. Now … feel free to try it!

Jeff Quipp - President and CEO of Search Engine People Inc. I’m a sports fanatic, particularly hockey, but in reality just about any sport. If Toronto had a dog sled team … I’d probably try to get season’s tickets.

The Phases of SEO Part I

By Jeffrey Smith in Featured

According to Wikipedia - A phase is one part or portion in recurring or serial activities or occurrences logically connected within a greater process, often resulting in an output or a change. Hence, in this instance we refer to the Phases of SEO.

With so many posts online vague touting the practice of SEO, what better time to lay the foundation from a tactical point of view about the subject. What follows are the Phases of SEO and how to apply them strategically for optimal search engine visibility.

Phase I - Pick a topic: this is the most crucial phase, the more relevant the content on your site is based on semantic topics the higher your pages will rank collectively.

Just think of the buddy system, as soon as one page cracks the top 10 results for Google for a specific keyword, based on how you link to yourself you can pull other keywords into the spotlight.

Phase II - Strategically Develop Content: Creating a wealth of information on a topic is a bonafide long-term SEO Strategy. Granted this method is not applicable for every site, however, once your site hits a specific benchmark as far as size is concerned and the content is grammatically correct and well written, then the reputation of quality and website authority is developed over time which is all you need to outrank 90% of the competition.

Most seasoned authority sites that rank across several thousand keyword combinations are websites that have two prominent things, age and thousands of pages (both provide link equity to the main domain).

The first noticeable stage is when a site has 200-300 pages, the first signs are typically increased spidering activity and discovery time for fresh content. What this means is, the less time you have to wait for your changes to impact the search engines result pages.

Less time waiting in line to get in the index translates to content and link building velocity, which leads to the next step. The next benchmark happens around 600 pages, 1000 and so on.

Phase III - Internal Link Building: Just think Wikipedia for one moment to grasp the depth of this SEO model. The site reeks of authority on virtually every topic ever known to man, yet the simplicity of the site architecture and linking makes topical relevance seem like second nature. This is a pure content development strategy.

There is something to learn about not trying to cover too many topics in one area or on one page, however there are no quandaries about creating more pages to accommodate additional topics.

The missing ingredient is trust and time, which when developed, provide the expression for those solid internal links (if have a page about green widgets, then link to it from any other page that mentions widgets in the site) this will create a virtual theme on the subject.

By reinforcing topical relevance through methods such as these, you can cut your reliance on other sites to a minimum as your own site gains the ability to promote itself to search engines.

Just think of it like a good friend who may not need the third party referral as trust is developed when search engines become more familiar with your topic and allow your pages to cut to the front of the line.

The higher you rank above the fold (on the page without having to scroll) the more traffic clicks your results in search engines, so the real value of adding copious amounts of content through new pages with relevant titles (like a shopping cart, blog posts or articles) strategically over time, the higher your site will rank for the terms in the title tag as well as the content on those pages, so get cracking.

Stay Tuned for The Phases of SEO Part II series when we cover (1) time and chronology and how it impacts Page Rank and Trust Rank (2) which keywords are worth it and why (3) how to externally link to your posts for optimal results and (4) what indicators to look for as your site starts to sprout rankings from keyword stemming as well as other fundamental SEO principals…

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

A Gentle Warning To All Webmasters About RSS

By SEO Expert in Featured

RSS is fast becoming an obsession for me. I didn’t plan for it to be that way. It just happened. I have been interested in RSS for a couple of years now but it was only around this time last year that I started taking a serious look at this little syndication standard that’s changing how we communicate on the web. Really Simple Syndication. Simple phrase but it changes everything…

I figured what better way to get to know a subject than to write about it. Going through the vast resources of the Internet, blogs, forums, ebooks to collect what information I needed for my ebook and articles. The Internet is one huge storehouse of knowledge that more than supplied me with enough material to write a hundred articles.