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Hiring a Ghost Writer Can Relieve Stress And Create Profits

09 2008 Thursday

By Bob and Cindy Floyd in Featured

In the busy world of the home business owner it is easy to become over whelmed with all the day to day tasks. Each morning as you get ready for the day you realize you have to create an article, update your blogs, post content to you social networking sites and it all seems to be too much. You wonder how you’re going to get all this work done.

Answer, Hire A Ghost Writer.

There are many professional well qualified ghost writers you can contact all over the internet. You can start by posting a project with Elance.com or Guru.com. You can post a job request with Craigslist, or go to Warrior Forum they have a whole section devoted to copywriting where you can create a post for what you’re looking for.

If you’re not familiar with these outsourcing services they are very simple to use. With Elance.com and Guru.com you post a project defining what you’re looking for and there are providers who search the database daily looking for work. These online services are nice because they allow you to see reviews from other people on who have used his provider’s service and gives you feed back on their work.

On Craigslist and Warrior Forum just simply put out a request in the form of a job you need completed and you will have responses almost immediately.

It is always important to be clear in what you are hiring for. In other words when defining the project or job make sure the requirements are clear. Below is a good list to follow when establishing your project.

Determine the length, in number of words or pages you are requesting to be written for you.

Define clearly the content and purpose of your project, i.e.. web content, search engine optimized web content, online article, how-to report, ebook, or white paper. By clarifying your home business opportunity and document needs insures you will get the right type of writer biding the project.

Define format delivery requirements. Are you looking for a website, MS Word document, pdf format, html.

Be very clear on the deadline. If you have an exact date by which you need your project state that. This will save you a great deal of stress in the future and it allows the provided to know if they can fit the project in their schedule.

You will soon begin receiving bids. Review those bids to see if they can meet your needs. Caution here, the lowest bidder does not always mean the best deal. As my dad use to say “you get what you pay for”.

A good service provider will tell you in their bid exactly what services they will provide and how much money and within what time frame. If those key items are not contained in the bid, move on.

As soon as you have accepted a bid, then leave them to do there job. Check in periodically for status, but relax and feel the stress of these day to day tasks being lifted off your shoulders. Now work on things that make real profits for your home based business.

Cindy is a full time internet marketing entrepreneur specializing in mentoring others to build a successful internet business. You can own your own business today that provides residual income for your future. To learn more about how you can secure your financial future… Go to: http://www.RiskFreeProposal.com (enter code P18386-A9H6V3).Visit our blog at http://www.BuildingOnlineBusinessSuccess.com for creating online business strategies.

Video Search Engine Optimization

09 2008 Thursday

By Randy Zlobec in Featured

Video Search Engine Optimization - Most of us know that a site that’s well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important.

For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.

YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.

For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.

Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.

Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you’ll be indexed more quickly and more often than if you hadn’t bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results.

Index your site on other engines than Google or YouTube. They can spread your video to other search engines you may not have thought of. For instance, indexing your site on Blinkx will cause it to show up on Ask and MSN, among others.

One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there’s a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you’ll do even better if it’s part of a series.

Use an embedded video player, too. Many viewers will be more inclined to view your submission if it’s part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Don’t use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views.

The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display playlists related to your company, and adjust the layout, and other information.

Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you’re looking for the right response.

You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you’ll be able to decide which content should be linked first on your home page.

Remember that no webcrawler has ever bought a product or a service. If you’re a local business using video to advertise, clicks are a lot less important than calls. Include a call to action with your contact information as part of your video - thumbnails are an excellent way to do this. You can use YouTube to create thumbnails at the quarter, half, and three-quarter marks. Making sure that you have both a local listing and a video listing on Google’s Search Engine Results Page also increases your likelihood of getting visits.

You may also wish to make sure that your videos are high enough quality for and in the right format for television. Google TV is very affordable, and lets you create closely targeted video.

Don’t use Active X controls and export all files as swf format. Use Google Video sitemaps to help with navigation, and build a separate page for each video, rather than hosting many videos on the same page. Use a simple text title and description, and optimize that page as you would any other. Then, link to it from the index page.

Descriptions and titles need to be consistent across all your sites, and file names should descriptive and make sense to the viewer. Remember that Different communities require different approaches. Prominent keywords can help on many sites. However, while keyword rich content will help videos hosted on your site be noticed by Blinkx or Truveo, it won’t help on YouTube.

You’ll need to get the attention of the community in general. Video responses to popular, related videos can help get others to visit your contribution. Your content will appear in close proximity to videos that are already popular. Make sure you include an active URL in the description of your video, and end the video with a mention of the link. Annotations can help you link to other YouTube videos. Be sure to allow comments!

Never tag with irrelevant search terms, no matter how popular they might be. Remember that you need to appeal to real people, rather than just optimizing blindly. While you might turn up early in a search with good optimization, an unappealing video will cause people to pass you by. If you know what kind of content your audience prefers, you’ll be able to create the right video marketing plan for your business or organization.

Video search engine optimization is an important part of any video marketing strategy. If you’re planning to market your business or organization using multimedia content, creating it correctly and surrounding it with the right keywords and other information can help it be noticed. Before you submit a video, make sure it’s optimized.

Randy Zlobec, president of RZ Concepts, Inc. an Internet Marketing and Search Engine Optimization
company specializing in top placement throughout the Major Search Engines. RZ Concepts has been in business since 1996. Visit the corporate website at http://www.rzconcepts.com

The SEO Workshop

09 2008 Thursday

By Charles W. Clark III in Featured

Much has been written about the nuances of achieving high search engine ranking using SEO tricks and techniques. The web is littered with countless articles, discussions, and debates regarding the most intricate SEO strategies and their perceived interpretation by the major search engines. But an effective SEO campaign is more than the application of these philosophies, it is a comprehensive process that manages, measures, and controls the entire SEO initiative and, when done properly, yielding the desired results (see http://www.intsolgrp.com results returned by Google search for terms custom business software and custom ecommerce software), which brings us to the process, what I call the SEO workshop.