September 9, 2008
Today’s question is from Andy, who writes:
I have a very important question. I have a blog that has been getting steady 40-50 visitors from Google everyday. About 4 days back, I changed the homepage title. From the very next day, my traffic fell to 30 and to 20 and to 14 and yesterday I have had only 7 visitors. I havent built any new backlinks. The site has been growing naturally. The blog is 3 months old.
Can a change in title tag really cause such a disaster?
Yes, it certainly can. The content of the Title tag is one of the most important factors that search engines take into account when ranking sites for search relevancy. It’s SEO101!